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COMMUNICATING YOUR BRAND Kyle J. Sexton  | kyle@fastchamber.com FastChamber.com
The Marketing Umbrella ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Are You Here? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding and Marketing ,[object Object],[object Object],[object Object]
What is a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding is Boring! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting to your customers ,[object Object],[object Object]
2 Ways to choose your brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
2 Ways to choose your brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
3 Steps to develop your brand ,[object Object],[object Object],[object Object],[object Object]
1. Who is your target audience? ,[object Object],[object Object],[object Object],[object Object]
Examine their job position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Find their ā€œhot buttonsā€ ,[object Object],[object Object]
3. Tailor message to audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
1. Consider learning styles ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Review the competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Referrals are Key ,[object Object],[object Object],[object Object]
4. Buying and Justifying  ,[object Object],[object Object],[object Object],[object Object]
Define Your Brand Character ,[object Object],[object Object],[object Object]
Brand vs. Audience ,[object Object],[object Object],[object Object]
Who is your audience?  ,[object Object],[object Object],[object Object],[object Object]
Information versus Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Helps Youā€¦ ,[object Object],[object Object],[object Object],[object Object]
Tool Kit Terms ā€“ Charleston Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build it! ,[object Object],[object Object]
Your Marketing Message ,[object Object],[object Object],[object Object]
Your Marketing Message ,[object Object],[object Object],[object Object],[object Object]
Participation vs. Partnership  ,[object Object],[object Object],[object Object],[object Object]
Quantify your benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Testimonials: Get them started! ,[object Object],[object Object],[object Object]
Segmenting Testimonials ,[object Object],[object Object],[object Object],[object Object]
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Creative Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object]
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LETā€™S CHAT Kyle J. Sexton  | kyle@fastchamber.com FastChamber.com
BONUS MATERIAL ,[object Object]
Value Proposition Defined ,[object Object],[object Object],[object Object],[object Object],[object Object]
Value Proposition Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Marketing Message ,[object Object],[object Object],[object Object]
Your Marketing Message ,[object Object],[object Object],[object Object],[object Object]
Written Exercise ,[object Object]
Written Exercise ,[object Object]
Written Exercise ,[object Object]
Written Exercise ,[object Object]
Written Exercise ,[object Object]
Reframed Value Proposition ,[object Object],[object Object]
The Value Proposition ,[object Object]

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Communicating Your Brand