1. Social Media re-Boot Turn Social Media Into Business Media

2. 1 YEAR AGO THEY SAID… Google unstoppable at #1 Facebook #4 web site with biz potential YouTube growing faster than we can count LinkedIn growth “due to high unemployment” MySpace losing ground fast Twitter (is there)

3. A WHOLE YEAR WENT BY? Facebook tops Google.com in rankings YouTube heading for #1 in search LinkedIn introduced Company Pages MySpace falling off a cliff Twitter (still there)

6. FOUNDATION OF TODAY’S TALK Twitter is open and searchable; Facebook is not Your Twitter followers are not sending you messages; Your Facebook friends are Networking rules apply: Be interested; be interesting

7. SOCIAL MEDIA CONCERNS What are they? Security Employee Productivity Don’t Have Time How Do I Manage This? I Don’t Understand RSS

10. FACEBOOK: too big to ignore? 500 Million Users (150m in USA) Half will log in today Average user has 130 friends 200 Million mobile users Mobile users are twice as active Profiles are for people; Pages are for business

13. FACEBOOK TIPS Profile: Use lists to manage your friends Use a PAGE for your business – unlimited fans 25 Fans or more? Create a username at facebook.com/username Ask fans for their opinions to engage them

15. TWITTER: stream or river? 17 Million Users (7% of US population) 53% are lurkers (inactive profiles) 75% of tweets don’t come from Twitter.com 3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fast Use it to share links, ideas, headlines, crowd-sourcing (asking opinions)

19. WHAT’S HOT IN 2011 Kyle’s Picks YouTube Groupon Crowdrise

25. Turn a blog into a news wire Flip The Traditional Marketing Funnel On Its Side

26. Why Does This Work? Search loves social Social networks want your content Search engines look for content You post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE) Search engines discover member content Structured properly=Search Engine Optimization

27. HOW Does This Work? Start with your Blog

30. HOW Does This Work? Start with your Blog or Face2Face NewsShare Page Now add your RSS feed to Twitterfeed.com Tell Twitterfeed to send it to Twitter

32. HOW Does This Work? Start with your Blog or Face2Face NewsShare Page Now add your RSS feed to Twitterfeed.com Tell Twitterfeed to send it to Twitter Tell LinkedIn to import your status from Twitter Tell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter

34. HOW Does This Work? Start with your Blog or Face2Face NewsShare Page Now add your RSS feed to Twitterfeed.com Tell Twitterfeed to send it to Twitter Tell LinkedIn to import your status from Twitter Tell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter Find more RSS feeds at Feedzilla and other RSS directories

35. Blogs & Press Releases Flip The Traditional Marketing Funnel On Its Side

36. Writing News Releases Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate

37. Writing Effective Headlines Use the active voice: Logical sentence structure, active voice and strong present-tense verbs A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word

38. The First Paragraph Must contain the FIVE W’s: Who, what, where, when, why Must contain NEWS Make it interesting

39. The Middle Paragraphs Should be in order of importance Can include statistics and/or quotes Should answer the question of “How” the first paragraph came to be Should serve as the basis of future posts

40. Boilerplate In 5 sentences or less, Who are you? Contains complete contact information Should be consistent; inconsistent = unprofessional

41. Video Tips Videos should be relevant to your business or customer base Upload videos to your YouTube profile Embed your YouTube videos to your web site, blog, Ning site, etc.

42. Status Update Tips Keep it business focused more than personal Use them to remind people of something you’ve already posted, without duplicating posts, or reposting

43. Put It All Together Flip The Traditional Marketing Funnel On Its Side

55. Time to chat Kyle@FastChamber.com | FastChamber.com | 888-899-8374