14. B2C, tribe engagement Be your own PR star You’re in charge Listening & research B2B, joint ventures
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22. Social Media ROI Database & Leads Higher sales conversion Average spend & price increases (think ZMOT) Extended life of customer Business value & goodwill increases Waste reduction via customer research & feedback
Social media is just the vehicle; it’s the human behaviour driving its success. That’s would be like calling me an electrician because I turn light switches on a dozen times a day!