Online Presence, Social Media & LinkedIn for College Students
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This document provides tips and advice for using digital and social media effectively as part of a job search or career development. It recommends optimizing profiles on platforms like LinkedIn and Google, engaging with connections, joining industry groups, staying up to date on company news, and positioning oneself as an expert in their field through publishing content. The key message is that an online presence is now essential for professional networking and marketing oneself as job searches and hiring involve online research of candidates.
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Online Presence, Social Media & LinkedIn for College Students
- 2. Digital & Social Media @FSUBiz Communications/Marketing/Sales
- 7. Now your Google results are a part of your interview. Now your Google results are a part of your interview.
- 8. • Common sense • When in doubt, ask your Mom • SHRM: 1/3 of companies have disqualified • Check privacy settings (View as)
- 9. • Are all of your friends really your friends? • Referrals/recommendations • Put yourself in their shoes
- 10. • Millennial Generation • No presence = no existence • Not recommended; it’s required • If you can’t market yourself online, how can you market my product? • Why pay you to market my product if you can’t market yourself?
- 13. We are ALL… •Entrepreneurs •Experts at something •A MEDIA Company
- 14. • Which social media to include? • Google Analytics • Send PDFs/link • Link to Rachel Miller
- 17. (Ok, not really, you just won’t need it)
- 20. - Theodore Roosevelt “People don’t care how much you know until they know how much you care.”
- 21. • Download a list of connections • Update w/ intro/reminders • Congratulate, message, email (use LinkedIn as time trigger) • Personalize connection invitations • Connection w/o relationship is pointless
- 22. • Do your homework before the interview • 3 x 3 analysis • Company news
- 23. • Apps: LinkedIn Pulse & Job Search • Post updates + engage • Part of workflow
- 24. Limit of 50 Groups Industry, alumni, etc. Enable search + message
- 25. View wisely: turn-off setting SEO: Always share LI link! Activity broadcasts
- 26. • Skip the “How do you know?”. Click connect from search or people you may know. • Best times to post: 7-9 AM Tuesday/Thursday • Activity Broadcasting: Turn off/on • LinkedIn’s Alumni Tool • Message someone w/o LinkedIn Premium…
- 27. 1.) Join a group 2.) Find a post 3.) Click “reply privately”
- 28. What do you do now?
- 29. “Publish or Perish” – Bob Woods Publishing tools: Slideshare, Canva LinkedIn Publisher: Be an expert!
- 31. If you’re motivated, you can pretty much find out anything online. You just have to keep trying.
- 32. • Lynda.com • LinkedIn Groups • Webinars • Connect/Follow industry leaders • Hoovers • SeminoleLink • FSU Library’s Business Research Certificate
Notes de l'éditeur
- How many think Google is important? What is the likelihood that someone will Google you before hiring you?
- Photo Headline Location/Industry: Where you want to be! Email Shortened LI URL Company Website Offer content your customers want- Video, PDF, resume Only 50% of LI users have complete profiles! IT WILL NOT APPEAR IN SEARCH RESULTS IF NOT.
- First thing out of your mouth should be about THEM. People are AMAZINGLY passionate about ONE thing
- Ultimate Cheat Sheet: http://socialsellingmasters.com/training/2016/the-ultimate-cheat-sheet-for-linkedin-infographic/
- SEARCH HELP