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Google Tag Manager for beginners
- 1. Google Tag Manager for Beginners MeasureCamp - 14th Sept 2013
- 2. About the speaker Florian Giudicelli, 27 Digital Analytics Consultant at L3 Analytics @FlorianGiu #MeasureCamp2 @FlorianGiu l3analytics.com/blog
- 3. Plan I – Introducing Google Tag Manager II – Setting up a basic Google Analytics tracking III – Enhancing your implementation with a Data Layer 3 @FlorianGiu #MeasureCamp
- 4. Part 1 – Introducing Google Tag Manager 4 @FlorianGiu #MeasureCamp
- 5. What’s a Tag Management System? Tag Management Systems (TMS) aim to simplify the deployment and maintenance of JavaScript tags. @FlorianGiu #MeasureCamp5 Tag Container Website Tag Management Interface
- 6. Why a Tag Management System? Pros: Gain independence from long development processes Experiment new partnerships more often Keep improving the quality of your data Cons: You will always remain dependant from your IT Transition to migrate hard coded tags can be painful You might already have agile development processes @FlorianGiu #MeasureCamp6
- 7. Google Tag Manager VS Paid Solutions TMS vendors offer additional features: Support A wider tag library Controlling tag load order Interface to select DOM elements Real-time deduplication A/B Testing @FlorianGiu #MeasureCamp7
- 8. Part 2 – Setting up a basic Google Analytics tracking 8 @FlorianGiu #MeasureCamp
- 9. Implementing the container 1. Signing in with a Google Account: http://www.google.co.uk/tagmanager/ 2. Creating a Google Tag Manager Account (company name): @FlorianGiu #MeasureCamp9
- 10. Implementing the container 3. Setting up a container (usually one per website): @FlorianGiu #MeasureCamp10
- 11. Implementing the container 4. Implementing the container on all pages after the opening <body> tag (not in the header): @FlorianGiu #MeasureCamp11
- 12. Setting up Google Analytics @FlorianGiu #MeasureCamp12 1. Creating a new Google AnalyticsTag:
- 13. Setting up Google Analytics @FlorianGiu #MeasureCamp13 2. Setting up a rule to fire the tag (all pages)
- 14. Setting up Google Analytics @FlorianGiu #MeasureCamp14 3. Creating and testing your version 4. Publishing the version
- 15. Part 3 – Enhancing your implementation with a Data Layer 16/09/2013 @FlorianGiu #MeasureCamp
- 16. What’s the point of a Data Layer? “A data layer is an object that contains all of the information that you want to pass to Google Tag Manager” (Google Developer Guide)”: @FlorianGiu #MeasureCamp16/09/2013
- 19. Mapping the macros within our tag @FlorianGiu #MeasureCamp19
- 20. Testing the new tag @FlorianGiu #MeasureCamp20 2- Enhanced GA Tag using a Data Layer:1-Basic GA Tag:
- 21. Data Layer and Events The Data Layer can also be used to trigger tags on interactions (clicks, downloads, play videos) For example when we click on this link: @FlorianGiu #MeasureCamp21
- 22. All about Google Tag Manager (Justin Cutroni) Technical Implementation Webinar (Google) Developer Guide (Google) Tracking Events (Moz) Ecommerce Tracking with Snowplow (Github) Controlling Tag Firing Order (Cardinal Path) Real Time Deduplication (Altima) Google Tag Manager Certified Partners @FlorianGiu #MeasureCamp22