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FACEBOOK FOR BUSINESS
FACEBOOK IN NUMBERS


• 700+ mios members and 700’000 new users per day
• 11 hours per month is the time spent on Facebook
• 54 likes and 9 comments on average per publication on a fan page
• 33 mios is the number of fans record for a brand
• 30 mios of contents are shared per day
• 38% of shared links on the web take place on Facebook
• Nr. 1 of display advertising in the United States with 2.19 billion incomes
  expected in 2011
                                       2
FACEBOOK FOR BUSINESS - DEFINITION


Facebook for business is a new help topic for businesses. It helps
Business to use and share Facebook’s marketing tools.

A short introducing video is available.




                                          3
4 MAIN SECTIONS


• Pages
• Ads
• Sponsored Stories
• Platform




                      4
PAGES




        5
PAGES - DEFINITION


Facebook pages are dedicated both to private companies, public
organizations, artists and musical groups. Like profile pages, we have
sections for photos, events, notes, links, infos, videos and of course the wall
that is the main interface between you and your fans.




                                       6
PAGES - TIPS FOR...


• Set up your page
• Develop a good strategy
• Build a community
• Understand the tools of telemetry
• Plan your content




                                      7
ADS




      8
ADS - DEFINITION


With Facebook ads, you can develop your community, create engaging
advertising and customizable messages. The targeting is extremely
powerful as it is possible to use criteria such as interests, education,
employment or place of residence.




                                    9
ADS - TIPS FOR...


• Identifiy your audience
• Create a correct profile of your audience
• Design your ad
• Manage your budget
• Monitor your ads stats and reports




                                       10
SPONSORISED STORIES




                      11
SPONSORISED STORY - DEFINITION


Sponsorised stories can be seen like word of mouth. When one of your
friends has interacted with your fan page, sponsorised stories appears in
your news feed. 5 opportunities of targeting is available:
• Page like story
• Page post story
• Page post like
• Check-in story
• Apps used and game player story

                                     12
SPONSORISED STORY - TIPS FOR...


• Understand the concept
• Choose a story type
• Manage your budget and targeting criteria
• Generate more sponsorised story




                                    13
PLATFORM




           14
PLATFORM - CREATE A SOCIALE EXPERIENCE


With modules and applications, it is possible to socialize your web
environment. Facebook tips for you platforms are:
• Develop your own applications
• Integrate facebook social aspect in your website
• Use mobile tools
• Develop your activities with Facebook paiement credits




                                    15
FOR MORE INFORMATION, CONTACT US




LABEL.ch                  www.label.ch
18, Quai du Seujet
1201 Genève               facebook.com/see.a.bigger.picture
Suisse
                          twitter.com/LABEL_ch
T. +41 22 999 67 67
socialmedia@label.ch      flickr.com/photos/label_ch




                         16

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LABEL.ch - Facebook for business - EN

  • 2. FACEBOOK IN NUMBERS • 700+ mios members and 700’000 new users per day • 11 hours per month is the time spent on Facebook • 54 likes and 9 comments on average per publication on a fan page • 33 mios is the number of fans record for a brand • 30 mios of contents are shared per day • 38% of shared links on the web take place on Facebook • Nr. 1 of display advertising in the United States with 2.19 billion incomes expected in 2011 2
  • 3. FACEBOOK FOR BUSINESS - DEFINITION Facebook for business is a new help topic for businesses. It helps Business to use and share Facebook’s marketing tools. A short introducing video is available. 3
  • 4. 4 MAIN SECTIONS • Pages • Ads • Sponsored Stories • Platform 4
  • 5. PAGES 5
  • 6. PAGES - DEFINITION Facebook pages are dedicated both to private companies, public organizations, artists and musical groups. Like profile pages, we have sections for photos, events, notes, links, infos, videos and of course the wall that is the main interface between you and your fans. 6
  • 7. PAGES - TIPS FOR... • Set up your page • Develop a good strategy • Build a community • Understand the tools of telemetry • Plan your content 7
  • 8. ADS 8
  • 9. ADS - DEFINITION With Facebook ads, you can develop your community, create engaging advertising and customizable messages. The targeting is extremely powerful as it is possible to use criteria such as interests, education, employment or place of residence. 9
  • 10. ADS - TIPS FOR... • Identifiy your audience • Create a correct profile of your audience • Design your ad • Manage your budget • Monitor your ads stats and reports 10
  • 12. SPONSORISED STORY - DEFINITION Sponsorised stories can be seen like word of mouth. When one of your friends has interacted with your fan page, sponsorised stories appears in your news feed. 5 opportunities of targeting is available: • Page like story • Page post story • Page post like • Check-in story • Apps used and game player story 12
  • 13. SPONSORISED STORY - TIPS FOR... • Understand the concept • Choose a story type • Manage your budget and targeting criteria • Generate more sponsorised story 13
  • 14. PLATFORM 14
  • 15. PLATFORM - CREATE A SOCIALE EXPERIENCE With modules and applications, it is possible to socialize your web environment. Facebook tips for you platforms are: • Develop your own applications • Integrate facebook social aspect in your website • Use mobile tools • Develop your activities with Facebook paiement credits 15
  • 16. FOR MORE INFORMATION, CONTACT US LABEL.ch www.label.ch 18, Quai du Seujet 1201 Genève facebook.com/see.a.bigger.picture Suisse twitter.com/LABEL_ch T. +41 22 999 67 67 socialmedia@label.ch flickr.com/photos/label_ch 16