1. Social By Design
Lorry Destainville | Account Manager

2. What is Social By Design?
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800-Flowers
Video Here

3. Businesses will be better in
a more connected world.
Facebook connects people and
their friends to the things
they care about.

5. 1 The evolution of
sharing
Browse Searc Discove
h r
90’s 00’s 10’s

6. 2x
interacti
ons
June 2010 Jan 2011

7. 2 Stories, and being
social by design

9. Social technology for
business growth
Pages to Ads to reach Technology to
connect with their friends make your
people business more
engaging

10. Media Relationships
Ads Pages
Business
Platform

11. Pages
Connect
Make meaningful, long-lasting
connections with enthusiasts of
your brand
Engage
Communicate with fans by sharing
photos, videos, updates and
offers. Join and continue the
conversation with fans by
participating in active
discussions on your Wall, and
fulfill your business objectives
Reach
Your fans’ interactions with
your Page may be noticed by
their friends, which can further
your reach to capture potential
new enthusiasts of your brand

12. Ads with friends
1.6x 2x lift 4x lift
lift in in in
brand message purchase
recall awarenes intent
s

13. Sponsored Stories –
word-of-mouth at scale
Sponsored Stories
David likes this
brand
David likes this Your Brand
brand
Like
STEP 1: STEP 2: STEP 3:
David likes a A story is generated If this brand included
brand, uses an on David’s friends’ Sponsored Stories in
application, or News Feeds, which they their Facebook Ads
checks in to a may or may not see campaign, David’s
location friends see this story
in the right column

14. Sponsored Stories –
word-of-mouth at scale
Facebook
population
Friends of
fans
Fan base

15. Social plugins
Make your site social
Interaction with your brand
Applications

16. A fan base
Your with Like
Page ads
Sponsored
Stories
Publish to
fans
Ads with
Friends

17. 3 More fans and more
stories

18. Step 1: Build
▪ Create an identity
for your brand
▪ Start two-way
conversations
▪ Use Like ads to
build
your fan base
▪ Use Social Plugins
to enhance your
website

19. Step 2: Engage
▪ Publish to your
fans
▪ Set up a regular
and frequent
publishing calendar
▪ Create social
experiences that
are easy to share –
images, video,
questions,
exclusives

20. Step 3: Amplify
▪ Leverage your network
▪ Like Sponsored
Stories: leverage the
activity on your site
▪ Page Post Sponsored
Stories: leverage the
activity on your page;
reach and engage
better with your
audience

21. Step 3: Amplify
through social
plugins

22. Step 3: Amplify your posts
through Sponsored Stories

23. Key takeaways
Facebook is a stories-driven platform
Are you currently social by design?
What does Build, Engage and Amplify
look like for your company?
Talk to your agency!

24. POUR EN SAVOIR PLUS, CONTACTEZ-NOUS
LABEL.ch
18, Quai du Seujet T +41 22 999 67 67
1201 Genève, Suisse socialmedia@label.ch
www.label.ch twitter.com/LABEL_ch
flickr.com/photos/label_ch facebook.com/see.a.bigger.picture