1. big picture
THE BIG PICTURE
Some of the key themes at this weeks LAMP
Gary Hayes, Director AFTRS LAMP www.lamp.edu.au
gary.hayes@aftrs.edu.au - blog www.personalizemedia.com
2. big picture
BIG PICTURE THEMES THIS WEEK
•Broadband - the global network TV revolution
•Multiple media channels - fragmented audiences
•Viewer created content - how to involve, how to compete
•Mobility - viewers on the move, reaching them anywhere
•Ubiquitous connectivity - social/media habits change
Gary Hayes, Director AFTRS LAMP www.lamp.edu.au
gary.hayes@aftrs.edu.au - blog www.personalizemedia.com