GreenN Shoots is a quarterly newsletter to cover all the news from the Group and its OpCos.

1. GreenN
SHOOTS
LAP GreenN
and Huawei
agree to settlement
terms and reaffirm
long-term relationship
page | 2
Key visit by Libyan Ministerial
delegation to Cote d'Ivoire focusing
on telecommunications
page | 3
NEWS
FROM
THE
WORLD
of GreenN
NEWS
pages
NEWS
FROM
IVORYCOAST
NEWS
FROM
UGANDA
4
5
NEWS
FROM
SOUTH SOUDAN
9
LAP GreenN confirms its
commitment to restoring
GreenN CI’s profitability
page | 4
Q2 | 2013

2. GreenN
SHOOTS
Q2 | 2013
WORD
FROM
THE GROUP
CEO
Dear Colleagues,
The first half of the year has quickly come to a close, and I must say that it has been an eventful past
6 months. Each of our operators recorded material improvements, despite persistent market
challenges and operational hiccups. Our subscriber base grew across the Group at the end of the first
quarter, up circa 25% year-over-year. Notably, revenues and margins for each opco remained stable,
as significant efforts were made to address distributions gaps and new offers were launched in the
market. Also, strict cost controls were implemented as the Group drives towards becoming a “lean”
organization.
I am most pleased to share with you one of the Group’s biggest achievements to date. In June, we
successfully concluded a group-wide settlement agreement with Huawei, our largest and
longest-standing equipment supplier across the operators. This is a major milestone for us, as both
parties reaffirmed their commitment to working together going forward. LAP GreenN is now able to
draw on the material resources of Huawei, which will have a substantial impact on the day-to-day
operations of our network. This follows a settlement agreement with Tecnotree, and other
negotiations with key suppliers are underway.
LAP GreenN also held our semi-annual strategic meeting in May in Dubai, in which the Group and all
the operators participated, as well as some of our key partners, including Tecnotree. Many special
guests were also in attendance, and all enjoyed the event. We are very much looking forward to our
next strategic meeting, which will be held in the fourth quarter of this year.
Another highlight during the period was Mr. Usama Siala’s, Libya’s Minister of Communications and
Information, visit to Cote d’Ivoire, where he met with the Cote d’Ivoire Minister of Post and
Telecommunications, Mr. Bruno Kone. Mr. Siala confirmed that the Government of Libya would
continue to support and stand by its investment interests in the country.
We also have an exciting agenda for the second half of the year. We are on track for the launch of our
Sierra Leone operations in September, and significant headway has been made with our network
transformation plan. We will be hosting the first workshop for the African Alliance in September and
already have attendance confirmation from several interested partners. Also in September, we will be
launching the TRAINING PROGRAM in Libya, a graduate level training and professional development
program and a key component of the Group’s Corporate Social Responsibility platform.
I would like to commend you all for your hard work over the past 6 months. We have made significant
progress in laying the foundations for growth, and I am confident that we are on our way to achieving
our goals. There is still a lot of work left to do in the remaining half of the year, and I am counting on
your dedication and support to achieve all that we set out to do in 2013.
WAFIK SHATER
page | 1

3. NEWS
FROM
THE
GROUP
LAP Green Networks
and Huawei
agree settlement
terms and reaffirm
long-term relationship
June 23rd, 2013 – Following a year of negotiations
between Huawei and LAP GreenN the two
organizations have reached conclusive terms on a
commercial settlement agreement. The agreement is a
major milestone, which offers resolutions to various
issues between the two parties. LAP GreenN is now also
able to draw on the material resources of Huawei,
which adds a significant fillip to the day-to-day
operations of its network operations. Huawei is LAP
GreenN’s largest and longest-standing equipment
supplier across the continent, with a relationship dating
back to as early as 2007.
The Group’s new management has been determined to
revert to business as usual and regularize its
relationships with its supply chain and other
stakeholders across its business ecosystem. As part of
the overall Group strategy, LAP GreenN is embarking on
network transformation initiatives within each of its
operating companies, and will be engaging Huwaei in
these discussions specifically on the development of its
Next Generation Network (NGN) and Long Term
Evolution (LTE) roadmap. It will also use Huawei’s
end-to-end solutions and services to drive OPEX
efficiencies across the Group, with green power
initiatives at the forefront.
GreenN
SHOOTS
Q2 | 2013
The semi-annual
strategy meeting
In the second initiative of its kind, Group members
and top management across all operations,
partners, potential partners and special guests
gathered on May 7th and 8th for the semi annual
strategy meeting.
All aspects of our business were discussed; from the
current situation to opportunities, potential
drawbacks and future positioning in the market.
The key objective of the first day was the operations
review with internal sessions between LAP GreenN,
the OpCos and our potential partners. The
following day was jam-packed with a strategy
reminder and next steps presentation, sessions by
the partners about key telecom trends, IT solutions
& Mobile Money. Sessions continued on legal
elements in terms of corporate governance and
compliance, the nature of human resources and its
new policies and reviews from each OpCos.
The meeting ended on a very positive note, with
encouragement from our guest speakers and ideas
and future plans were exchanged.
The next such event will take place in November
2013.
page | 2

4. GreenN
SHOOTS
Q2 | 2013
NEWS
FROM
IVORYCOAST
Key visit by Libyan Ministerial
delegation to Cote d'Ivoire focusing
on telecommunications.
On June 20th, 2013 in Abidjan, an official meeting was held between His Excellency, Mr. Usama Siala, Libya’s
Minister of Communications and Information, and His Excellency, Mr. Bruno Kone, Cote d’Ivoire’s Minister of
Post and Telecommunications.
His Excellency, Mr. Usama Siala, confirmed the strong relationship between Libya and Cote d’Ivoire. He noted
that they were both African countries with a mutual interest to develop further their relationship, based on
mutual benefit and co-operation. He highlighted the Government of Libya’s intention to support and stand by
its investment interests in Cote d’Ivoire, referring in particular to the investments made in the
telecommunication sector.
His Excellency, Mr. Bruno Kone, highlighted the importance of the relationship between Cote d’Ivoire and Libya.
He emphasized Cote d’Ivoire’s keen interest to receive new investment initiatives to sustain and develop further
the economy.
Mr. Ahmed Kashada, Chief Executive Officer of the Libya Africa Investment Portfolio, was also in attendance to
discuss Libya’s broader investment interests in Cote d’Ivoire and West Africa.
Mr. Wafik Shater, CEO of LAP GreenN, the majority shareholder in GreenN CI, explained LAP GreenN’s mandate
to become a world class Africa based telecommunications business, adhering to best practice international
business standards to develop robust and sustainable commercial businesses.He confirmed LAP GreenN’s
commitment to support GreenN CI to expand and diversify its activities in the country.
page | 3

5. GreenN
NEWS
FROM
IVORYCOAST
SHOOTS
Q2 | 2013
LAP GreenN confirms its
commitment to restoring
GreenN CI’s profitability
At a press conference in Abidjan on May 30th 2013, Wafik Shater (LAP GreenN CEO) surrounded for the
occasion by his counterparts in charge of the telecom sector Ahmed Ali Kashada (Libya Africa Investment
Portfolio CEO) and Abdulghani Ramadan (GreenN CI CEO), confirmed developing a strategy for recovery after
crisis. He shared the decision of the group to ensure the profitability of its investments in Cote d’Ivoire while
announcing its commitment to expand and diversify its activities in the country.
GreenN CI, the telecommunications operator present in Cote d’Ivoire since 2009, has faced a difficult period
because of the crises in Cote d’Ivoire and Libya. over the past 18 months, the company officials have taken
steps that led to convincing results. These include the clearance of debt, boosting investment, reducing losses,
the recruitment of a dynamic management team, increased teams, reconstruction of the various subsidiaries,
etc. LAP GreenN and GreenN CI are fully focused on growing GreenN CI’s subscriber base by making
competitive and compelling products available to Ivorian consumers, which includes the following offers: the
FCFA 250 starter SIM, which is the lowest price in the market; the lowest on net tariff; and being the first
operator to offer per second billing.
Offer of the month
GreenN CI, has launched in June, an astonishing offer for the
Ivory Coast populations. With GreenN CI Eco, the subscribers
have the possibility by subscription or by the purchase of a kit in
250FCFA to call unlimited intra and in 1F / second towards the
other networks. The offer is valid for one month and is enticing
for the subscribers.
GreenN CI branding
The premises of GreenN CI are transformed with the new
branding that started at the head office and the entrance of the
company. The head office now has a new face.
Implementation of key performance indicators
It’s been over a year now that GreenN CI has been embarking on a new mode of management by optimizing
the efficiency of its human resources. A new procedure was implemented in May 2013, where each staff
member had to define their objectives for the next six months and have set key performance indicators.
page | 4

6. NEWS
FROM
UGANDA
GreenN
SHOOTS
Q2 | 2013
‘Take 20’ Campaign
UTL Launches International
Incoming Bonus
On Thursday 30th May 2013, UTL launched a new
campaign dubbed INCOMING BONUS. With this
campaign, every international call a UTL customer
receives, they earn bonus airtime. Simply
encourage all customers to ask their friends,
family, business associates and every one they
know outside Uganda to call them on their UTL
line so as to earn free airtime from their calls.
Every minute they call, they will receive a minute’s
worth of bonus airtime for UTL to UTL calls. The
offer is valid for UTL prepaid customers only.
Campaign is currently running in the press and all
the radio stations across the country.
UTL recently launched a campaign that brings three
different services to the public all with one simple
theme ‘Take 20’. The three services comprise of UTL’s
popular ‘U-Switch’, ‘-1 on 1’ and an attractive SMS
bundle. The three product packages provide great
value for money to all UTL customers throughout
Uganda.
With the ‘U-switch’ offer, customers get 20 minutes of
UTL-to-UTL calls all day long by simply dialing *1*165#.
This service costs a one-time fee of only Ushs 500/=,
and UTL Customers may opt in to this service as many
times as they want at any time of the day or night
With the ‘Take20-’ SMS bundle, customers get 20 free
SMS’s daily by simply by dialing *166#. This package
expires daily so customers are required to send out all
their SMS on the day of subscription.
The third ‘Take20’ package called ‘1 on 1’ gives UTL
customers 20 minutes calling to one preferred number
for only 1/- per sec. To register the preferred number
on 1 on 1, the customer can just dial *187#. These
discounted calls to the 1 on 1 number (which is the first
number on your ‘family & friends’ list) are available to
all UTL prepaid mobile users.
The campaign was introduced to staff and the public
through a trade launch held on Tuesday 21st May 2013
at Africana Hotel in Kampala. The campaign has been
rolled out to all media and communications channels
across the country. The ‘Take 20’ offer is valid for all
Uganda Telecom prepaid customers.
page | 5

7. GreenN
NEWS
FROM
UGANDA
SHOOTS
Q2 | 2013
UTL undergoes business transformation process
Uganda Telecom aims to create a new exciting experience in communication. In line with this vision and in a
bid to stream line operations and service quality, it embarked on a business transformation process that led
to structural and human resource changes. All this is aimed at creating a competitive value proposition to our
customers. On 3rd of May 2013, UTL held a town hall meeting to communicate the new business objectives to
all staff and the core five initiatives for the business going forward.
Win ONE MILLION shillings everyday with
Uganda Telecom
In a bid to encourage its customers to register their
SIM cards before the UCC deadline, 31st May 2013,
Uganda Telecom ran a promotion where customers
that registered their SIM Cards before the deadline
stand a chance to win ONE MILLION shillings EVERY
DAY. The draws were held every day, winners called
and the money was wired through the Msente
platform.
page | 6

8. GreenN
SHOOTS
Q2 | 2013

9. GreenN
SHOOTS
Q2 | 2013
SHOOTS
Q2 | 2013

10. GreenN
NEWS
FROM
SOUTH SOUDAN
SHOOTS
Q2 | 2013
BATTLE OF THE GIANTS CONCERT - JUBA SPONSORED BY GEMTEL
As part of it commitment to Social Responsibility, Gemtel sponsored a Night Concert dubbed “Battle of the
Giants” held on 18th & 19th April where top artistes in South Sudan battled for the best Talent.
This initiative is to cater its customers with the elements they love most and continue to support the young and
upcoming artistes in the Region, as well as to help spread a message of Peace and Unity amongst the South
Sudanese community.
The two-day event, held at Akok Hotel & Kush Resort attracted both locals and foreign revelers. It was very
successful in outlaying the brand Image and accrued sales.
Lucky revelers won amazing prizes from Gemtel that included T-shirts, Airtime and SIMPACKS.
.
GEMTEL CONNECT- COMMUNITY
PARTNERSHIP
On April 1st, Gemtel officially signed a strategic partnership
agreement with communities from Eritrea, Ethiopia and
Kenyan that represent over 40% of international communities
in South Sudan. This is to connect and stimulate usage of all
Gemtel customers and lead to revenue sharing.
The strategic partnership with communities from church,
mosques & International communities consisted of
contributing to better acquisition-making, creating proximity,
informing business decisions, sharing best practices and
creating clubbing effect.
The partnership resulted positively as it helped increase brand
usage and awareness among the international communities.
page | 9

11. NEWS
FROM
SOUTH SOUDAN
YAMBIO & MARIDI PROMOTION (Western Equatorial
States)
|
As part of their strategy to drive sales and brand
awareness within South Sudan, Gemtel uses guerilla
marketing by staging concerts for the local communities.
For the Yambio Peace Concert, Gemtel sponsored the Battle
of Giants winner Mr. Lengs to perform in the two big
shows, Yambio and Maridi respectively.
Gemtel subscribers were treated with two nights of fun and
thrilling entertainment, packed with comedy, local artists
and dancers.
The entrance ticket was a Gemtel airtime voucher of value
10SSP.
Gemtel’s main goal for these two concerts was to:
1.Drive brand awareness amongst the locals in Yambio by
staging road drives advertising the concerts.
2.Make as many connections as we could. A team of foot
soldiers (sales) was to take advantage and penetrate the
large crowds to make connections.
3.Promote the on-going SMS GAME by sensitizing the
crowds to the aspects of the game and how they could
enter to win amazing prizes.
4.Maximize/enhance the awareness of the 50% discount
on international calls that was newly launched.
Achievements:
•Brand awareness was achieved since thorough drives
and stopovers were done.
•Sales were achieved with thousands getting connected to
the network.
•This promotion saw lots of participants in SMS GAME,
both new subscribers and old participated in playing
which gave Gemtel a revenue boost.
GEMTEL’S PEACE PROMOTION
For the first time in South Sudan, Gemtel has provided a discount on international calls to Sudan, Uganda,
Eritrea, Ethiopia, China, USA, Canada, India and Australia. This promotion is the number one hit in town
which drives good business performance. Gemtel has received positive feedback from subscribers.
Recharge Bonus on-net is still ongoing as has had a good impact on retention.
Gemtel SMS & Win Promotion is still ongoing with more valuable prizes to be won
The SMS game criteria is to have subscribers answer simple multiple-choice questions daily to have a chance
to win motorbikes, computers, cows, daily talk-times and electrical appliances such as LCD TVs, mobiles &
much more. All they have to do is SMS the word ‘WIN’ to 300 to subscribe. The more one plays the bigger
chances of winning.
The introduction of cows as part of the goodies has brought more interest in this gaming. In South Sudan,
cows are cash and objects of beauty.
Promotion is running until July 9th 2013, during the 2rd anniversary of South Sudan Independence.
.
page | 10

12. GreenN
SHOOTS
Q2 | 2013

13. GreenN
SHOOTS
Q2 | 2013
A day
in the life of
Michelle Hirst
At LAP GreenN, no two days are the same for the CEO
office. One day could be spent in meetings with key suppliers or preparing for
an upcoming Board meeting. The next can revolve around discussions with
the M&A team regarding potential opportunities, or creating a project
tracker for all company-wide initiatives. I only joined 3 weeks ago, and I'm
really enjoying it so far. Lap GreenN is a dynamic organization to be a part of
– everyone is extremely driven and committed to getting things done, and a
strong team spirit is felt across the company. You really feel that what you do
has an impact, which is something you don’t find in most organizations. It's
also amazing to see the progress that the Group and the opcos have made in
such a short period of time, and is a testament to how hard work pays off. It
is a very exciting time for LAP GreenN and I am happy to be back on board to
take part in this journey.
Michelle Hirst joined the team as the Manager, CEO Office with effect from
2nd June 2013. Prior to this she worked at Intigral, a leading digital content
provider, as a strategy and corporate development consultant, and Delta
Partners Group, where she previously worked with Lap GreenN. She also
worked at Stocks & Securities Ltd., in Jamaica and Greenwich Associates in
the US and London in various capacities. Michelle is from Kingston, Jamaica
and holds an MBA from INSEAD and a BA in Economics from New York
University.
page | 12

14. GreenN
SHOOTS
Q2 | 2013
"For more information about
our semi-annual meeting,
please check-out
GreenN Shoots SPECIAL EDITION''
Editorial Committee
Green Shoots has been prepared by Hend Abdulwahed from LAP GreenN, with the collaboration of Iya
Koisse Adoum from Gemtel, and Hervé Yao from GreenN CI and Jamal Sultan from UTL If you would
like to contribute to our newsletter, or have any feedback or comments to share with us,
please contact: Hend Abdulwahed Email: hend.abdulwahed@lap-greenn.com
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