GreenN Shoots is a quarterly newsletter that covers all the news from the Group and its OpCos

1. GreenN
SHOOTS
NEWS
FROM
THE
WORLD
of GreenN
Q3 2013
LAP GreenN sponsors
Graduate Training Program
page | 3
Airtime for Life
Campaign, no terms
no conditions
page | 7
?
NEWS
pages
NEWS
FROM
UGANDA
Nimule independence Concert
NEWS
FROM
SOUTH SOUDAN
Ramadan Action
NEWS
FROM
IVORYCOAST
page | 10
page | 12
5
9
12

2. GreenN
SHOOTS
Q3 | 2013
WORD
FROM
THE GROUP
CEO
Dear Colleagues,
Let me start out by saying thank you for your tremendous efforts over the past three
months. Despite a number of challenges beyond our control, we closed the third quarter on
a firm footing, and we now need to be lazer-focused for the remainder of the year. It is
imperative that our fourth quarter is our best performance this year, and I am confident
that the team is ready to deliver on this.
Commendably, our half-year performance (H1 2013) improved year-on-year, with LAP
GreenN’s total subscriber base growing by 16%. Revenues in two of our OpCos increased by
over 20% and we reduced EBITDA losses by double digits. The Group is also very close to
concluding another settlement agreement with one more of our key suppliers. This is the
third settlement of this nature, and is a remarkable achievement for LAP GreenN. The
management team has prioritized the conclusion of settlement agreements with our main
suppliers for business continuity purposes, as we are very keen to restore our credentials as
a responsible player in the market.
We also kicked off a number of CSR initiatives in Libya. We officially launched the Graduate
Program, with the objective to train talented young Libyans and help them secure
professional placements. The deadline to apply is September 30th, and so far we have
received a number of qualified applicants. We also participated in the StartUp weekend in
Tripoli, a weekend dedicated to young entrepreneurs who pitch their ideas to
well-established Libyan business men. The event was a great opportunity for LAP GreenN to
promote its brand in Libya as well as the Graduate Training Program.
I recently visited our operations in Uganda, and was very impressed by the level of
motivation felt across the organization. I also met with representatives from the Ugandan
Government who confirmed the government’s commitment to UTL, and to using its best
efforts to grow and sustain the business. I plan to do similar visits to our other operations
in the coming months.
There is great sense of urgency and drive that is evident across the Group and the OpCos,
and we need to now convert this momentum into results. This is the first year of a three-year
turnaround strategy and things are moving in the right direction. Q4 promises to be
exciting with our semi-annual event in late October in Libya and the unveiling of our new
brand. I am looking forward to it – see you all in Tripoli in a few weeks.
WAFIK SHATER
page 1

3. NEWS
FROM
THE GROUP
GreenN
SHOOTS
Q3 | 2013
Green Power
for Mobile
GPM successfully convened the Africa regional Working Group in Kampala, Uganda late
last month. The Working Group was co-hosted with by Uganda Telecom Ltd, UTL (LAP
GreenN MNO), and was attended by more than 55 people from different organizations
including MNOs, tower companies, ESCOs, vendors, solution integrators, development
organizations and government regulators.
The first day of the Working Group comprised a welcome by the Country Representative of
the International Finance Corporation (IFC) and different sessions on GPM’s Africa Market
Analysis reports, highlighting key market statistics focused on the Africa region market and
their product portfolio suitable for the telecom industry, including the TCO of their
solutions, the current solar market, and operational pressures on margins and reliable
telecom operations, and other relevant topics.
Different analyses of the opportunity for green power adoption and its market sizing were
provided, which concluded with a presentation by Dimitris Lioulias, LAP GreenN COO, who
introduced their turnaround story across group MNOs, and the overall group strategy to
address the energy challenges faced by their MNOs in their operating countries.
Mark Shoebridge of Uganda Telecom Ltd gave some background on their strategy,
highlighting the driving forces behind the change towards green adoption. Mark explained
that improving network energy costs and adopting greener approaches, such as energy
efficiency, optimized power purchase and renewable energy, were key elements of their
green strategy.
The second day focused on emerging business models for providing energy to telecoms
networks.
page 2

4. NEWS
FROM
THE GROUP
GreenN
SHOOTS
Q3 | 2013
LAP GreenN sponsors Graduate Training
Program
LAP GreenN is committed to supporting the education of future leaders and innovators to
make the most of their skills and talents. As part of its Corporate Social Responsibility
platform, LAP GreenN was proud to launch the LAP GreenN Graduate Training Program, a
graduate-level training and professional development program aimed at empowering
Libyans by enabling access to professional education and further career development.
The Graduate Training Program will help to develop the capabilities needed to build a
chosen career. Candidates will be trained to ensure they have the personal, business and
technical skills to take their career wherever they want it to go, and provide them with
support to help secure their next career move.
Applications for training were open for a month until September 30th to Libyan graduates
from all fields. The next stage is the screening and interviewing of potential candidates, and,
finally, selection.
The course will start in the autumn. It offers a four-week English language course at the
British Council in Tripoli and a six-week intensive mini-MBA graduate-level executive course
with a focus on management and leadership (which may take place abroad).
After completion of training, candidates may be offered internship opportunities with LAP
GreenN or they will be provided with assistance in finding roles in other organizations.
You can find more information about the program in the ‘Careers’ section of our website:
www.lap-greenn.com
page 3

5. NEWS
FROM
THE GROUP
GreenN
SHOOTS
Q3 | 2013
Sponsoring
StartUp Weekend
Tripoli V.2
As part of its Corporate Social Responsibility, LAP GreenN was proud
to be a Platinum sponsor of StartUp Weekend Tripoli V.2, which was
on September 12th to 14th at Corinthia Hotel in Tripoli.
Startup Weekend is a global grassroots movement of active and
empowered entrepreneurs who are learning the basics of founding
startups and launching successful ventures. It is the largest
community of passionate entrepreneurs with over 400 events in 100
countries around the world in 2011.
Over a long, 54-hour weekend, participants received coaching,
training and mentoring by various experts, trainers and leading
business executives, to give them a better chance at creating a new
business venture or startup. On the last day of the event, individuals
and groups pitched their business ideas to a panel of experts who
voted on the best ones.
Our LAP GreenN team was also present to provide good visibility of
the brand in Libya with almost 150 people in attendance. Alia
Senussi, the Group’s brand ambassador and Hend Abdulwahed, the
Group’s PR coordinator were coaching the teams to help creating
the business startup while Raeid Geblawi, the Group’s Graduate
Training Program coordinator was present to promote and answer
questions about the training program.
page 4

6. GreenN
NEWS
FROM
UGANDA
SHOOTS
Q3 | 2013
Dash4cash Promotion
In order to improve the awareness of its value-added services, Uganda Telecom launched a promotion dubbed
DASH4CASH open to all UTL prepaid and postpaid mobile subscribers. This promotion was launched on
Monday 1st July 2013 and ended 22nd September 2013. The promo allowed customers to win 300,000 shillings
daily, and weekly there was a grand prize of 30,000,000 shillings.
Customers participated in the promotion by sending an SMS with the key word “WIN” to 156. They get a
welcome notification to start participating and receive 50 bonus points. The promo is interactive and the
customer accumulates points by answering questions correctly. The more SMSs sent and the more questions
answered correctly, the more points earned and the better chances for one to win the aforementioned prizes.
Endobo is back!
Uganda Telecom has revamped the ENDOBO product with the objective of
acquiring new customers through the provision of unlimited UTL to UTL calls all
day and a discount on UTL to UTL SMS rates expiring at midnight.
Customers can now simply top up with 1000 shillings airtime and subscribe to
ENDOBO to enjoy unlimited UTL to UTL calls and SMS at 50 shillings all day till
midnight.
page 5

8. NEWS
FROM
UGANDA
Airtime for Life
Campaign,
GreenN
SHOOTS
Q3 | 2013
no terms no conditions
Previously, when a customer loaded airtime
and did not use the airtime over a period of
180 days, the airtime was forfeited. With the
‘airtime for life’ campaign, airtime will never
expire except when used to make a call. Even
when the line is disconnected, upon
reactivation the customer is reimbursed with
the airtime they had on their UTL line at the
time of disconnection. In addition, if the
customer’s line is disconnected and given to
another customer, the customer whose line
was disconnected in the first instance is
reimbursed with their airtime from the old
(disconnected line) to their new UTL number.
In a nutshell, customers will never lose their
airtime under any circumstances with UTL.
This service is the automatic right of every
registered prepaid customer of UTL, whether a
fixed or mobile prepaid service.
The advertising has three popular celebrities
from Uganda and it was the biggest hit on
social media in Uganda.
Facebook by SMS
Whether you own a phone with Internet access
or not, you can now access Facebook for free by
SMS using any mobile, a free service for all UTL
mobile subscribers.
To activate Facebook by SMS, a customer
should log unto Facebook using any device
(computer or mobile phone), go to ‘account
settings’, select ‘Mobile’ and follow the
instructions to enter and validate their UTL
number.
Following the activation, the customer will be
able to post messages by sending an SMS to 163,
receive friends’ postings by SMS, and get new
friends requests and more.
page 7

9. NEWS
FROM
UGANDA
GreenN
SHOOTS
Q3 | 2013
Launched August 22nd 2013, BONGA is
a new campaign that has been
launched on a special CUG, tariff and
SIM card. It targets new customers on
campus and allows the Boda boda
community to call each other at
reduced rates.
With this campaign, a customer gets: a
special SIM at UGX 1000/-, with the
profile already activated on the SIM
card upon purchase, Facebook by SMS
free; a welcome pack: 100 SMS valid for
7 days and the profile comes with
cheaper call and SMS rates at different
times of the day and different from one
network to another. This promotion
lasted for three months.
Alive
Call your favorite five for as little as UGX 1.25 shillings per second.
For the first number under friends and family, UTL to UTL calls cost as little as UGX 1.25 shillings per second.
For the next three numbers, UTL to UTL calls cost as little as UGX 2.5 shillings per second. One number on
another network calls cost as little as UGX 3 shillings per second. And all SMS on this profile, whether UTL to
UTL or UTL to another network, cost only UGX 30 shillings per SMS.
Uganda Telecom launches
affordable fixed line rates
Today, good communication is central to the success of any business. UTL is thus revamping the fixed line
offers that will apply to new subscribers as a way of acquiring new customers and remaining relevant in
today’s ever-competitive market. The offer has different prices for prepaid and postpaid at different times
during the day for the On-Net and the monthly fee, as well as an affordable desk phone set @ UGX 65,000/per set, a discounted installation fee of UGX 120,000/- when using a copper line, or a free installation when
using GSM fixed. Customers can walk into any UTL service center country-wide, purchase a brand new
landline and enjoy a wide range of telephony benefits for business or home!
Its benefits include more calls at the lowest rates, discounts on calls made during the night, and free weekend
calls for the first three months from the time of purchase. Customers can pick their preferred number, receive
bonus minutes on incoming International calls, and access easy ways to top up and pay their bills. There is a
dedicated customer-care help line.
page 8

10. GreenN
NEWS
FROM
SOUTH SOUDAN
SHOOTS
Q3 | 2013
Gemtel’s participation in EACO conference
Gemtel was again the only network chosen by the government to represent South Sudan from July 27th to
August 2nd in the recent East Africa Communications Organizations conference and exhibition (EACO), EACO
showcased the socio-economic benefits that the telecommunications’ sector presents to the citizens in the East
African region. The forum brought together postal, telecommunications, broadcasting and ICT regulatory
bodies from the region to seek avenues for the harmonization of ICT policies and regulatory frameworks, with
a main focus on broadband and the opportunities it presents for the region.
Gemtel’s participation solidified its position in South Sudan; as a network that is contributing to the social
development of the new country in the communication sector.
Gemtel earned the position of first runner-up in the event for being the most hospitable and for showcasing
the best customer care. It was the first time Gemtel has been represented in an international exhibition. This
has motivated the organization to always strive for the best, have an important role in the society and be
exemplary to others.
GSM training
Training in basic GSM technologies and the customer care took place
on 20th to 26th September 2013 in Juba and Yei. The training
targeted the technical department, NOC, NSS and power and
transmission technicians call center advisors, sales executives and
customer care executives and public relations. The purpose of the
training modules is to help the company achieve its targets and
goals more easily, through improved employee performance.
The commercial team is the voice of the brand. The training focused
on enhancing their knowledge of the GSM technologies, and on
improving their efficiency in their roles, which in turn will help to
grow the revenue of the company.
The training was delivered by Hikima Convergence Technologies.
page 9

11. NEWS
FROM
SOUTH SOUDAN
GreenN
SHOOTS
Q3 | 2013
Nimule Independence concert
After decades of fighting to free itself from Sudan, South Sudan became the world’s newest sovereign state on
July 9, 2011. For the second anniversary of its independence, crowds of people celebrated as if it were the first.
As part of its social responsibility program, Gemtel contributed to the celebration that took place in Nimule, one
of the biggest towns in Central Equatoria State at the border with Uganda. Gemtel sponsored a group of young
and talented musical artists from Jongolei State (Bor) called the 13012 Stars.
The main purpose of the state independence concert was to promote peace and unity among the nationals. The
concert gave Central Equatorians a chance to interact and to enjoy music from a sister state, and it demonstrated
to them that peace and unity campaigns practiced in Central Equatoria are the same as those in Jonglei.
From there, Gemtel held a peace and unity campaign and shored up its reputation for promoting peace and
unity in the country.
Gemtel sponsors WBGS at Wau
Gemtel is very committed to sports and culture and believes in the importance
of developing and contributing in the society. In particular, it recognizes the
immense value of physical activity in developing a healthier society. Gemtel
continues to support sporting events through different channels. The biggest
event it has sponsored was the Western Ba El Ghazal national inter-school
cultural and sports tournament (WBGS) held at Wau from June 22nd to July
2nd. The seven-day tournament had a grand opening that hosted dignitaries
from the states and guests from the East African community.
At the end of the event, the best players received prizes and trophies. As the
official sponsor of the tournament, Gemtel awarded the winning team a
cheque for 15,000 SSP and gave out other gifts for each of the best performers
(T-shirts, Airtime and Sim packs).
Gemtel plans to continue providing opportunities for young people,
particularly in the rural areas, and thereby making real the aspiration of
‘sport for all’.
page 10

12. NEWS
FROM
SOUTH SOUDAN
GreenN
SHOOTS
Q3 | 2013
NEW SERVICE CENTER IN GUDELE 2
Gemtel opened another customer care service center in Gudele 2 and its
inauguration ceremony on Monday 26 August 2013 was graced with an official
opening by the Minister of Telecommunication and Postal Services Hon.
Rebecca Okwaci.
Gemtel CEO Gadfi Mohammed said this was a way for Gemtel to bring its
services closer to the community. “Gemtel’s key point of opening up its branch
in Gudele 2 is to cut costs on transport that subscribers use to reach our Gemtel
Customer care services.”
The Minister hailed the administration for its good effort in expanding their
services and urged the public to corporate with Gemtel on the services that
brought them closer.
The Minister along with six officials from the Ministry were then taken to inspect
the company premises at Gemtel Headquarters.
Gemtel is soon to open another corporate office in Tong Piny, which will create
more employment opportunities for the locals. Gemtel intends to extend its
footprint to cover 80% of the population by 2013 with its ambitious roll-out
program.
Gemtel’s mission is to leave an imprint in each corporate office by delivering the
highest quality customer experience to maximize loyalty and profitability across
products and services.
page 11

13. NEWS
FROM
IVORYCOAST
GreenN
SHOOTS
Q3 | 2013
Ramadan action
Ramadan is the ninth month of the Islamic calendar and Muslims worldwide observe it as a month of fasting.
Ramadan 2013 in Ivory Coast was particularly rich in feeling for the Muslim community. As GreenN CI is always
trying to get closer to its people, it did not miss the opportunity to show its commitment to the Muslim community
by offering different deals and quality services for their period of fasting.
The first deal was a service to which people could subscribe for alerts on prayer, fasting and breaking of fast
times. To get the service, the customer had to send RAM7 by SMS to 616 for a week-long subscription or RAM30
for the whole-month subscription. Once activated, the subscriber could also participate in a game via SMS to win
baskets and prayer mats. The game involved sending the letter R to 616 for a cost of 100F per SMS. Over 30 people
received prizes after subscribing to the service.
To make the occasion even more remarkable, on August 5th and 6th, more than a ton of rice was distributed
through mosques and places of Muslim worship in the capital.
Wherever GreenN CI visited, the enthusiasm and gratitude of the winners was visible on their faces. Prayers and
blessings were sent to the envoys of the brand and to its managers.
This event, so welcomed by the various communities visited, was the subject of coverage by the daily national
press.
Expansion within the country
As part of the roadmap to extend and optimize its network, GreenN
CI continued to expand coverage in the cities of Méagui
(southwest) and Korhogo (north), to test the coverage area of the
network and of course to optimize cells to limit coverage losses.
To date, Korhogo and Méagui are technically ready for a
commercial opening for GreenN CI. The commercial teams are
working hard to invest in these cities with the key offers, which are:
GreenN Eco, a registration offer of 250 FCFA for the kit for calls charged at
1F per second to all other networks and free intra network
GreenN Pack, a pack containing a kit sold for 6000 FCFA and contains a
monthly bonus of 500 FCFA that will be deposited in the account of the
subscriber upon activation of the kit for five months.
There are more than 5,000 packs, which the sales team is campaigning to
sell in the various cities of the country such as Bouaké, San Pedro,
Yamoussoukro and Daloa. Sales of GreenN Pack are in full-swing and are
impressively high after only a few days on the market, it is selling so well
that the agencies have likened it to a tidal wave.
page 12

14. GreenN
NEWS
FROM
IVORYCOAST
SHOOTS
Q3 | 2013
Communo GreenN CI
redesigned !
Communo GreenN CI redesigned !
on September 23rd this year, the Communo offer
became available.
The new vintage of GreenN Communo offers
communication at unbeatable prices. It offers three
rates, and is perfectly adapted to meet the needs of
every subscriber.
COMMUNO
For Communo 1000, for example, the subscriber can
communicate for 50 FCFA per minute within the same
network and for 70 FCFA per minute with other
networks.
For customers on Communo 3000, the charges for
calls to mobiles outside the network change
decreasing to just 50FCFA per minute.
An additional benefit is that Communo subscribers
can call the members of their community free of
charge and take advantage of preferential rates
during the weekend.
Pour renforcer vos liens
COMMUNO 1000
COMMUNO 2000
Another innovative and important feature is that
some of the profit made from these packages will be
donated for the purpose of improving the life of
communities, through the financing of projects of a
social good nature.
This strategic “face-lift” of the Communo offer
represents the speed and agility of the LAP GreenN
brand and its insight and responsiveness to the needs
of its customers and the communities it serves.
COMMUNO 3000
page 13

15. GreenN
SHOOTS
Q3 | 2013
A day in the
life of Andrew Talbot
Andrew Talbot joined the team as Manager, Project Management Office in April 2013.
Prior to this he worked at AMR International in London and Delta Partners in Dubai, where he
worked with a number of telecom companies in Africa and the Middle East.
Andrew is from London, UK, and he holds a Masters in Engineering from the University of
Oxford.
With LAP GreenN, he has been involved in several initiatives that are building on the solid
progress made by the team over the past couple of years.
Project management consists of three main roles: project planning, implementation and
follow-up. We currently have several projects in each stage; it is Andrew’s role to drive these
forward to delivery as efficiently as possible.
On a typical Monday he will refer to his dashboard of project plans to check the deliverables for
the week ahead by the multiple stakeholders from both our team and external parties. By
noting down the steps needed to achieve each of these, he can then plan the emails, calls and
meetings required to ensure delivery and adherence to the project timelines.
It is a challenge to keep on top of the many, many initiatives going on at Group and opco level,
and the learning curve is incredibly steep, but the role allows him to have a view of the whole
business.
Andrew says that the most rewarding part of the role is witnessing the results of completed
projects and the positive impact they have on the Group. Many projects are at an early stage,
so he expects to witness their impact in the near future.
page 14

16. Q3 2013 GreenN Shoots Newsletter
Editorial Committee
Green Shoots has been prepared by Hend Abdulwahed from LAP GreenN, with the collaboration of Iya
Koisse Adoum from Gemtel, and Hervé Yao from GreenN CI and Jamal Sultan from UTL If you would
like to contribute to our newsletter, or have any feedback or comments to share with us,
please contact: Hend Abdulwahed Email: hend.abdulwahed@lap-greenn.com