GreenN Shoots is LAP GreenN's quarterly newsletter to update on the Group as well as its OpCos activities. For more information, please check our website: www.lap-greenn.com or contact media@lap-greenn.com

1. GreenN
SHOOTS
NEWS
FROM
THE GROUP
NEWS
FROM
UGANDA
NEWS
FROM
SOUTH SOUDAN
NEWS FROM
THE WORLD OF
LAP GreenN
Q4 2013
page | 10
2
7
10
12
NEWS pages
page | 3
page | 4
Wafik Al Shater,
LAP GreenN’s CEO
nominated for
CommsMEA Award page | 3
November 2013 semi-annual
strategy meeting
LAP GreenN's executives attended
Huawei ICT Finance Forum
ITU conference in Bangkok
Thailand NEWS
FROM
IVORYCOAST

2. WORD
FROM
THE GROUP
CEO
WAFIK SHATER
Dear Colleagues,
2013 has been an eventful year. I would describe it as a year of affirmation for LAP GreenN,
where we completed our organizational transformation, reestablished ourselves as a credible
and responsible partner, and have a clearly defined strategy for going forward.
We now have a diverse and experienced team across the Group and the OpCos, which has
demonstrated tremendous commitment and delivered tangible results consistently
throughout 2013. In the fourth quarter, we successfully negotiated our third settlement
agreement with one of our largest suppliers, ZTE, which follows conclusive agreements with
Huawei and Tecnotree earlier this year. We have also placed significant emphasis on
governance and transparency, instituting best in class practices across the board.
Our shareholders reconfirmed their full alignment with our strategy, and we also fortified our
relationship with the governments in the countries in which we operate. In October, the South
Sudanese Minister of Communication, Her Excellency Rebecca Okwaci, visited LAP GreenN
and expressed her willingness to collaborate on issues related to Gemtel and the telecom
landscape in South Sudan. Also, there have been multiple ministerial visits to Ivory Coast, and
we have also been in continuous dialogue with the Government of Uganda, which has agreed
to establish a Steering Committee with LAP GreenN to take UTL initiatives forward.
Notably, for the nine-month period ended September 30, 2013 (year-on-year), revenues
increased by over 25% in two of our OpCos and likewise, two OpCos recorded notable EBITDA
improvements. We also hosted our semi-annual strategic meeting on November 16–18 with
the aim of bringing together the Group and the OpCos in one location to review performance
against targets, and to discuss budgets and the 2014 strategy. In attendance were the Group
management team, senior executives across all LAP GreenN’s operations, as well as special
guests including Dr. Saad Al Barrack, former CEO of Zain Group, Tim Harrabin, former
Development Director of Vodafone, Gregory Garnier from Bain, and David Tusa from Booz.
I would like to thank you all, both at the Group and the OpCos, for the extra efforts you have
made this year. Your resilience, cooperation and dedication illustrate the drive and
commitment of our people. I am also highly appreciative of our business partners who
regained their confidence in LAP GreenN as a preferred strategic partner. This not only
demonstrates the solid underlying business of our company, but also strengthens our resolve
in taking on the opportunities and challenges ahead. Our targets for 2014 are ambitious, and
the conditions before us are challenging. Nevertheless we remain confident that we can meet
and exceed our goals.
GreenN
SHOOTS
Q4 | 2013
page | 1page | 1

3. The Minister of Telecommunications for South
Sudan visits LAP GreenN’s services office
The South Sudanese Minister of Communication, Her Excellency Rebecca Okwaci, visited the LAP GreenN services
office on Wednesday 23 October while she was in Dubai for the GSMA conference. The LAP GreenN management
team, including CEO Wafik Shater, COO Dimitris Lioulias, CTO Kevin McLoughlin and Director Kalid Tarapolsi,
met with the Minister and discussed the current situation in Libya and South Sudan, the South Sudanese
Government’s plans for establishing the regulator, the current telecom landscape, as well as many other issues.
The Minister appreciated the input from the LAP GreenN team, and it was determined that another meeting
should take place before the end of the year to follow up on the issues related to the Gemtel operations as well
as the regulatory environment in South Sudan. The LAP GreenN team welcomes the opportunity to work with
the Minister and provide support for the development of the telecom industry in the country.
page | 2
NEWS
FROM
THE GROUP
GreenN
SHOOTS
Q4 | 2013
Libyan Minister of Communications
and Informatics visits LAP GreenN
During the same week, H.E. Usama Siala, Libyan Minister of
Communications and Informatics visited LAP GreenN's services
office in Dubai. He did a tour of the office, and also met with
the Group CEO Wafik Shater. The Group was pleased to meet
and host the Minister in the office as such visits always
strengthens the relations.

4. NEWS
FROM
THE GROUP
Wafik Al Shater,
LAP GreenN’s CEO
nominated for CommsMEA
Award
The shortlist for the 8th annual CommsMEA Awards was
announced at the end of November and Wafik Al Shater, LAP
GreenN’s CEO was nominated for the Telecoms Professional of
the Year award.
The CommsMEA Awards distinguish operators, vendors,
regulators and individuals that have made an outstanding
contribution to the region’s fast changing telecoms sector. The
prestigious award recognizes an individual who has helped
shape and inspire the Middle East and Africa’s
telecommunications market. The award was open to all senior
director level professionals who have made a discernable
impact on the region’s telecoms sector. The judging criteria
focused not just on the length of service in the sector, but also
the impact that the individual has had on the industry.
‘’It is an honor to be among the top 4 nominated for an award
as distinguished as CommsMEA award. It is a recognition of the
hard work the team has put in to turn LAP GreenN around’’ said
Wafik Al Shater.
LAP GreenN's Executives
attended Huawei ICT
Finance Forum
LAP GreenN's Executives attended the Huawei ICT Finance
Forum held in London on 20 and 21 November 2013 as VIP
guests and met with Huawei Group CTO, CFO and other senior
executives at Huawei, where they discussed technology trends
and other related topics. Their presence further reconfirms
that we are moving forward with our relationship with
Huawei post the settlement agreement.
The forum was organized with its theme “today’s capital,
tomorrow’s connection” aimed at building a platform for ICT
customers to interact and strengthen their relationship with
Huawei and financial institutions.
During the Forum, distinguished speakers from customer and
financial institutions shared their views and experiences about
the latest economic factors, industry trends and financial
products and practices.
In the picture, Cathy Meng, Huawei Chief Fiancial Officer and
member of the Executive Committee of Huawei's Board of
Directors.
GreenN
SHOOTS
Q4 | 2013
page | 3

5. NEWS
FROM
THE GROUP
Semi-annual strategy meeting, November 2013
LAP GreenN hosted its semi-annual strategic meeting on November 16–18. In attendance were the Group
management team, as well as senior executives across all LAP GreenN’s operations. The aim of hosting a
bi-annual event is to bring together the Group and the OpCos in one location to review performance
against targets, and to discuss budgets and the strategy for going forward. There are also a number of
intangible benefits from such an event: it helps to enhance communication between the Group and the
OpCos, and reinforces a sense of team spirit, which is difficult to achieve over email and the phone.
The first day of the strategic event was focused on business reviews of each OpCo’s commercial and
financial performance . The day concluded with a team-building activity, where members from the Group
and the OpCos were assigned to randomly selected teams, and had to work together to complete a series
of outdoor challenges. This helped to break the ice, and set the tone for Day 2.
The second day was dedicated to the 2014 Group strategy, where the OpCos and Group discussed the
strategic themes for 2014. Guest speakers were also invited to share their experiences and discuss topics
that were relevant to the Group, specifically small player evolution versus giants by Tim Harrabin from
Analysis Mason, commoditization for telcos by David Tusa from Booz & Company, and Group-subsidiary
models by Gregory Garnier from Bain & Company. The speakers and topics were particularly engaging
and sparked a lot of discussion. The day closed with a dinner in which honorary guest Dr. Saad Al Barrak,
former Zain Group CEO, attended and gave the keynote address. Dr. Saad shared his experience in the
African telecoms space, and emphasized that there is still tremendous opportunity in Africa. Dr. Saad is
a strategic advisor for LAP GreenN, his input and knowledge of telecoms in the African market is in itself
a great feat.
The last day was dedicated to budget reviews for the OpCos and parallel breakout sessions were held
where guest speakers, including Oracle, AT Kearney and Syniverse, shared insights on emerging telecom
trends and VAS expansion opportunities. The meeting ended on a very positive note with the team
motivated to close 2013 on strong footing, and to enter 2014 with great momentum. We are looking
forward to the next such event in April 2014.
For more information about the meeting, please read GreenN Shoots Special Edition to Q4 2014.
GreenN
SHOOTS
Q4 | 2013
page | 4

6. LAP GreenN Graduate Training
Program
The graduate training program conducted its first assessments in Tripoli in
November 2013. Selected candidates were required to undertake numerical, verbal
and inductive reasoning cognitive tests, a British Council English test, a personality
questionnaire and a competency-based panel interview. Whether the candidates
were successful or not, all candidates will received thorough developmental
feedback sessions on all of their results.
GreenN
SHOOTS
Q4 | 2013NEWS
FROM
THE GROUP
page | 5
Having been in the industry for 18 years and awarded numerous vendor-based professional
accreditations, Kevin McLoughlin, LAP GreenN’s Group CTO, felt that he wanted to set himself a new
challenge and so he decided to further his academic accreditation.
Kevin attended University College London (UCL), an institution that is ranked 4th best university in the
world and is a global leader in the field of Telecommunications Research, with close ties to industry with
many of the faculty coming from BT Labs and other UK/EU Institutions – which attracts a strong set of
speakers with technical, regulatory, financial and business backgrounds etc.
His studies were taken part-time, as part of a special Continued Professional Development (CDP)
programme that has been developed in partnership with British Telecom over the past 15 years and is
specifically designed for those already working in Industry, comprising a wide range of topics including
IP, Network design, Services and Applications, Wireless Technologies, RF and Optical Components and
Sub-systems, Finance and Business Management etc.
His thesis was on the topic of “OTT – Threat or Opportunity to F/MNOs?”, which he had to finalize in the
same weeks as his family were relocating from the UK to UAE – indeed the submission date was the day
on which his daughter started her new school in Dubai, he believe that ‘stressful’ is not the word!!
But, in the end it all turned out okay, as in November 2013 he was awarded a Masters of Science in
Telecommunications, with Distinction. He was additionally awarded “Best Overall Student” prize for his
programme. His graduation ceremony will take place later in 2014, which he is very much looking
forward to attending!
We are proud to have Kevin in our team, congratulate him and wish him more successes.
Kevin McLoughlin,
Group CTO obtains
his Masters degree

7. NEWS
FROM
THE GROUP
GITEX 2013
Many members from the Group, including the LAP
GreenN Executive Team attended the GITEX
Technology Week at the World Trade Center in
Dubai from 20-24 October 2013 to view and learn
about the latest technologies in the telecoms
industry.
Launched in 1981, GITEX is the ICT business gateway
to the Middle East, North Africa and South Asia
Region. Now in its 33rd year, the event featured over
25,000 regional C-level executives and over 3,500
international technology companies that, on
average, secured business worth US$1.2 million per
order in 2012.
LAP GreenN is committed to keeping up with the
latest trends and it was important to attend GITEX as
it ison course to becoming one of the most
internationally diverse and influential expos.
AfricaCom
The 16th Annual AfricaCom was held on 11-13
November in Cape Town. The event brought more
than 8,000 telecom professionals together and gave
the opportunity to nearly 500 technology and
solution providers to showcase their products and
services. On the presentations front, a number of hot
topics, such as Customer Experience Management
(CEM), Mobile Money, Big Data, Cloud and LTE, were
covered by different speakers.
Can Hurcan, LAP GreenN's Group Marketing Director,
participated in the event to represent the company
and he delivered a presentation on the Customer
Experience Management stream. In his presentation,
Can covered the new data components in Customer
Analytics and how this initiative can be used to excel
in CEM.
Africom was also an opportunity to meet with new
vendors as well as further publicize the LAP GreenN
name in the African telecoms space.
GreenN
SHOOTS
Q4 | 2013
page | 6

8. NEWS
FROM
UGANDA
Win with
MSENTE
«Win with MSENTE» was
launched on the 1st October
2013. It enables customers that
transact using the MSENTE
mobile money service to win
prizes ranging from cash, mobile
phones, payment of water bills
and DSTV bills, to mention but a
few.
Any customer who transacts
using MSENTE is eligible to win.
The more the customer uses the
service, the higher the chances of
winning a prize.
Winners are broadcasted on a
weekly 15-minute show on NBS
television every Sunday at
7:15pm.
GreenN
SHOOTS
Q4 | 2013
UTL Katale
This promotion was launched on the 4th of October
2013 and is open to all Uganda Telecom Mobile
Subscribers. The promotion gives customers the
opportunity to bid and win a range of Samsung
products ranging from fridges, tablets, television
sets, phones, and music systems, to mention but a
few.
To participate, all Uganda Telecom customers are
invited to bid for the prize of the week via SMS.
Customers then send their unique bid amounts via
SMS to 156 after which they receive an automatic
response acknowledging the receipt of their bid.
Bidding can be done as many times as one may
wish during the same day. The lowest and unique
bid for the week wins the prize for the same week.
This campaign will run until the of 4th January
2014.
page | 7

9. NEWS
FROM
UGANDA
Endobo Extra
Endobo was first launched in 2010. The offer was that with UGX
1000 airtime, a customer would make unlimited UTL to UTL calls
until midnight that day. After midnight, one would automatically
be taken back to their original profile calling other networks at a
price as little as UGX 8 per second.
Due to the success of the Endobo promotion, this was re-launched
on 20 September 2013 with a new promo name dubbed ENDOBO
EXTRA. The new offer allows for unlimited UTL to UTL calls and a
discount on UTL to UTL SMS rates expiring at midnight for all Mobile
subscribers, both existing and new.
For UGX 1000 a customer gets unlimited UTL to UTL calls and can
SMS at UGX 50 UTL to UTL all day until midnight. A customer can
opt for multiple days: for example, for 3 days, UGX 3000; for 4 days,
UGX 4000; for 5 days, UGX 5000 etc.
Social Media Staff
Promotion
In a bid to increase the activity and customer
engagement on the different Uganda
Telecom social media platforms, Twitter,
Facebook, YouTube and Linkedin, the social
media staff promotion was developed. This
campaign is meant to communicate brand
initiative messages and drive conversations
with different accounts online, to elevate the
awareness of Uganda Telecom’s products
and services and to increase the fan base and
positive sentiments on these platforms.
In three weeks, the Uganda Telecom
Facebook followers have increased from
10,320 to 13,373; Twitter followers have also
increased from 1,120 to 1,707.
GreenN
SHOOTS
Q4 | 2013
page | 8

10. Bonga
Forever Ever
This new offer on the
Uganda Telecom mobile
platform was launched on
the 5th of November 2013.
With Bonga Forever Ever, a
Uganda Telecom customer
enjoys up to a 100% bonus
every time they load
airtime.
The airtime bonus can be
used to call across all
networks. Uganda Telecom
subscribers have to opt into
this profile to enjoy this
offer.
Corporate
Mega Bonus
Corporate Mega Bonus was
launched on the 4th of
October 2013 across the
different media platforms.
With the use of Anne
Kasiime (a popular
comedian in Uganda), the
TV advertisement for this
promotion has received the
highest views in Uganda
telecom history.
With this offer, a subscriber
enjoys unlimited talk to all
Uganda Telecom mobiles
and landlines and a 40%
discount on calls to other
networks.
NEWS
FROM
UGANDA
GreenN
SHOOTS
Q4 | 2013
page | 9

11. NEWS
FROM
SOUTH SOUDAN
ITU conference in Bangkok - Thailand
Gemtel once again was proud to be among the few companies that represented South Sudan in the
International Telecommunication Union (ITU) conference conducted in Bangkok the 19th to the 22nd of
November 2013.
The team, led by its Telecommunication and Postal Service Minister, Her Excellency Rebecca Joshua Okwaci,
included a two-man team from Gemtel – Marketing & Corporate Manager Iya Koisse & Corporate and
Public Relations Coordinator Lazarus Lual Bol – together with other government dignitaries.
This was a demonstration of great Corporate Social Responsibility that gave Gemtel international exposure
and for which it received recognition from the Government of The Republic of South Sudan.
Night connections
In this project Gemtel identifies popular
hangouts in town, then sponsors
popular nights in that particular joint.
For example, Mango Star Hotel is
popularly known for live entertainment
that promotes youths’ talents, live bands
and it hosts local artists every Friday and
Saturday.
Gemtel sponsors these nights with the
main objective of brand visibility,
awareness and connection, since our
products are displayed in the venue. It
binds Gemtel to the community and
helps to make the youths realize that
Gemtel can support their talents.
GreenN
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Q4 | 2013
page | 10

12. NEWS
FROM
SOUTH SOUDAN
.
Religious community connection
Gemtel is aware that different religious denominations exist in
the society. They have tried to associate with them by lending a
hand to churches and mosques for their daily activities. For
instance, Gemtel donates to religious communities based on the
connections the members intend to take.
The aim of this program is to gain more subscribers and
encourage more use of Gemtel products while contributing to
their worship places. Already the program is running in nine
Mosques and seven churches.
In Juba South Sudan, on October 2nd, Gemtel launched South Sudan’s first USSD-based service innovation that
will allow its mobile subscribers to update their Facebook status messages, view/comment on/like, post on or
add friends, confirm friend requests, view notifications and much more without using the internet or activating
GPRS capabilities.
“In the South Sudan market, where the penetration of smartphones is relatively low and the use of internet on
mobile is primarily limited to a few, many users are excluded from accessing Facebook. We look forward to
bringing thousands of Facebook users in South Sudan closer to their love of social networking.''
One can easily access this service by dialing *325# on his or her Gemtel line and following the prompts.
The main objective of this VAS was to increase loyalty among the youth segment and gain a competitive
advantage. The service mainly targets prepaid users with emphasis on the youth segment who love social
networking.
We have carried out launches in the different towns across the country since its official launch in Juba. This
service has been warmly welcomed in areas like Yei and Nimule, Gemtel will continue to bring awareness of
the service to all subscribers in every region through live trade shows, radio shows, etc.
Mobile Facebook Launch
GreenN
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Q4 | 2013
page | 11

13. NEWS
FROM
IVORY COAST
GreenN Facebook SMS
The mobile market is one of the most dynamic in Ivory Coast. So to
avoid losing market share to other competitors, every provider in
the market must come up with innovative and easy–to-use services.
On the 1st of November, GreenN CI launched a new service that will
make subscribers’ lives easier: SMS GreenN Facebook.
This service allows the subscriber to have access to Facebook
without being connected to the Internet. The service includes
updating one’s status, receiving notifications .
It is important to mention that GreenN CI allows access to this
service via any terminal. That is to say, the subscriber does not need
the latest generation mobile telephone to benefit from the offer.
It is easy to access this service. The customer simply sends the word
‘Facebook’ by SMS to 615 and by following some instructions, will
receive it to their mobile. The SMS costs 200FCFA. Once registered,
you can subscribe to various options: daily, weekly or monthly.
For this, the syntax and the costs are the following:
"F1" by SMS to 616 (100 CFA francs for one (01) days)
"F7" by SMS to 616 (500FCFA for seven (07) days)
"F30 " by SMS to 616 (1000FCFA for thirty (30) days)
Africa Telecom
People
From 1st to 2nd October, Africa Telecom
People (ATP) exhibition took place in
Ivory Coast at the famous hotel called
Hotel Ivoire. This exhibition gathered
together the main players of mobile
telephony in Ivory Coast and related
sectors.
GreenN CI ensured its presence at this
event by setting up a conference stall. It
was a very exciting meeting and we hope
to be there again next year.
GreenN
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Q4 | 2013
page | 12

14. NEWS
FROM
IVORY COAST
GREENN UP
The end of the year is approaching and to ensure that subscribers have
a wonderful holiday season, the marketing division has decided to
extend its offer GreenN Eco until Christmas and New Year. As with the
previous offer, this offer allows subscribers to easily communicate in
intra and off network because the rates challenge those of any
competitor. But the cost of access to the kit for existing subscribers
have been revised.
The kit for Abidjan and its suburbs is 200F CFA and for Up country, for
200FCFA you are entitled to two (2) kits.
The changes made to the offer are free for calls to 5 wrong numbers
valid for 30 days and 0.2F/sec to GreenN numbers.
The subscription in the offer can be made in three different ways, by
SMS,USSD,USSD Menu.
Below is the summary table of the subscription which costs only
200FCFA.
The offer is available from 29 November.
OFFER / Syntax
Dial #616#, then choose the number corresponding to the GreenN UP
offer and validate it. Next, follow the instructions.
The Ivory Coast’s mobile telephony
market is changing and we need to
keep up with its evolution. The
marketing division of GreenN CI is
aware of this and wants to make
sure its subscribers have a happy end
to 2013.
Since November 11th , 2013, they did
a soft launch of the service of CRBT
called GreenN Tunes.
What is GreenN Tunes?
GreenN Tunes is a service that allows
any GreenN subscriber to allocate a
music file for any selected contact or
category of contacts. In other words,
this service allows the GreenN
subscriber to customize their music.
How does it work?
GreenN Tunes is a simple and easy
service. The access mode is SMS. The
subscriber simply sends an SMS
“ENR" to 607 to access the service.
This service has many features
ranging from consultation of the
latest music (SMS “nouvo” to 607)
and the most downloaded tunes
(SMS "top" to 607) through to the
establishment of a sound library
(SMS “biblio” to 607).
The principle is simple: to
personalize the music, it is necessary
to choose from the various tunes
available, download the selected
tune to your library and then
configure it as the on hold music.
Every song has a code which the
subscriber sends by SMS to 607,
using the syntax “def+code” (for
example, def50117).
The service costs 100F monthly and
any change of tone is subject to
invoicing: 200F per download.
GreenN
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Q4 | 2013
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15. A day in the life of
David Chetty,
Group Network Director
David joined LAP Green in October 2012 as Group Network Director, having
previous experience within the LAP Group as CTO in Zamtel in 2011/2012. He has worked
for MTN, Celtel, Swedtel, Nokia and TNM in Africa and the Middle East, specifically
focused on establishing new networks or turn-around strategies. David has a National
Telecommunications Diploma, National Higher Diploma in Post School Education and
a MBA.
As Group Network Director, his main responsibility is to ensure that the network-related
deliverables of the individual OpCos are aligned with the Group strategy and
priorities.This entails efficient communication, specifically with the CTOs in the various
OpCos, on a daily basis to provide the required guidance and support to ensure
deliverables are achieved. The success of the daily communication has been beneficial
in providing him with the opportunity to better understand the operating environment.
This has resulted in problems being identified and the necessary corrective actions and
decisions to address them being taken immediately.
Being part of the HQ Organisation, David works closely with other departments,
specifically with the Legal, Procurement, M&A teams and Internal Audit on strategic
initiatives and special projects. These initiatives entail engaging with both internal and
external stakeholders as per the tasks on hand to ensure that the network-related
requirements are addressed.
Over the year that David has been with the company, he has witnessed a number of
achievements. However, there are still a number of challenges in the network
environment and he believes that with teamwork, communication and a positive
attitude, these challenges will be overcome.
GreenN
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Q4 | 2013
page | 14

16. GreenN Shoots Editorial Committee:
Green Shoots has been prepared by Hend Abdulwahed from LAP GreenN, with the collaboration of Iya
Koisse Adoum from Gemtel, and Stephane Nuessan from GreenN CI and Regina Busingye from UTL.
If you would like to contribute to our newsletter, or have any feedback or comments to share with us,
please contact: Hend Abdulwahed Email: hend.abdulwahed@lap-greenn.com
For more information about November 2013
semi-annual meeting, please check-out
GreenN Shoots Q4 2013 SPECIAL EDITION