2. ABOUT US
Our clients have repeatedly told us
No agency can match our HEART
With HART, nothing is impossible

3. ABOUT US
Owner operated New York based full service
boutique Marketing Agency founded in 1991. The Hart
Agency has executed more than 300,000 successful
promotions in New York (Metro and Upstate). The
Hart Team is a hand picked group of creative,
passionate, & knowledgeable individuals that have
built a reputation as execution experts. At the end of
the day, what we do best is, execute the program.

4. THE HART AGENCY ADVANTAGE
 To provide exceptional quality of service while assisting our clients to exceed
their marketing / sales goals & objectives through meticulously planned and
executed direct marketing promotional events.
 We are all about relationships, mutual respect and trust. Our commitment has
enabled us to form bonds that have lasted decades.
 Large enough to handle any assignment and small enough so every account &
client receives personal service and attention to detail.
 Our Top Management is directly involved to ensure creative and operational
excellence.

5. ABOUT OUR EDUCATORS
 The Hart Agency employs over 500 educators, brand ambassadors,
samplers in New York State.
 Female, Male, Bi-Lingual, Ethnic and Alternative educators, models,
brand ambassadors, “elite” educators are available.
 Training curriculum requirements for all employees (product
knowledge, selling skills, etc.)

6. VALUE OFFERED BY THE HART AGENCY
 Have been in market for over 21 years
 Owner operated and full time management, as well as, field managers for
every borough and county
 Unparalleled relationships with On and Off Premise accounts
 Hart Event Management System (HEMS): Website Access for each client to
view calendar of events and web reporting after every event
 Two office locations in Metro New York (NYC and Long Island)
 Four offices in upstate New York (Albany, Syracuse, Rochester and Buffalo)

7. VALUE OFFERED BY THE HART AGENCY
SECRET SHOPPERS
 HART employs Secret Shoppers to spot check promotional teams while at
promotions.
 Real time feedback; ability to course correct if necessary; ensures top notch
promotion.
 Keeps pulse on team and allows for continuous improvement and growth of
the team.

8. VALUE OFFERED BY THE HART AGENCY:
CORE COMPETENCIES
PRODUCT SAMPLING HART MULTICULTURAL ELITE EDUCATORS PRODUCT LAUNCHES
TALENT ACQUISITION STRATEGY EMAIL MARKETING SOCIAL MEDIA
TRADE SHOWS INCENTIVE PROGRAMS ON PREMISE EVENTS SPECIAL EVENTS

9. PRODUCT SAMPLING
 Product Sampling is the core of our business
 Nothing is more important than getting liquid to lips
 Our conversion rates are industry leading
 Whether it’s spirits, wine or beer in a general market or multicultural liquor
store, supermarket, club store, etc., we have the appropriate sampler, educator
or brand ambassador and retail relationships to ensure a successful product
sampling campaign

10. HART MULTICULTURAL
The Hart Agency mirrors the New York Multicultural
market place
 Over 50% of our NYC brand ambassador, educator and sampler staff is
multicultural
 80% of our Hispanic staff is bilingual
 Strong, community minded and passionate Hispanic, African American & Asian
American staff
 NYC based Multicultural Market Manager

11. HART MULTICULTURAL
What separates Hart Multicultural from other Multicultural Agencies?
Our foundation & guiding principle is: CULTURAL INTELLIGENCE & RELEVANCE
 We must look beyond the features / benefits of the brand
 Focus on, understand and respect cultural nuances
 Effectively embed cultural characteristics into all programming
 The Multicultural Consumers voice matters
 We will earn the right to become a member of their family
 Identify & hone in on unique and powerful cultural insights & triggers

12. ELITE EDUCATORS
Hart Advanced Resource Team
BRAND AMBASSADORS
 Provide high-end, specialized selling capabilities and knowledge depth
 Training and in-depth brand/product/category knowledge to distributors, key customers &
their staff and consumers
 Spread the product message on your key brands to drive widespread brand adoption
 Brand Ambassadors provide a value-added service to customers and their staff through
training and service recommendations which can lead to an enhanced consumer experience
 Brand Ambassadors build the relationship to “tell the story” providing sound bytes to staff
leading to recommendation and better informed customers and consumers
 Brand Ambassadors are used to “crack” tough accounts in concert with the distributor sales
person

13. ELITE EDUCATORS
 The Hart Brand Ambassador Team is a hand picked team of expertly trained,
creative and passionate individuals
 Well traveled, educated & trained: WSET Advanced Certificate, WSET Diploma,
CSW, USSA Sommelier Certificate, FCI Advanced Wines Certificate, etc.
 Part of Hart Agency Mentorship Program
 On average, 8+ years of beer, wine and spirits experience
 Continuous improvement – take classes to maintain competitive edge
 As educators, they are / were the top sellers in top accounts throughout the
area and were consistently requested by key retailers

14. EMAIL MARKETING
PRODUCT LAUNCHES
 According to a Boston Consulting Group and McKinsey survey, 90% of
companies today indicate that innovation is a top-three strategic corporate
priority.
 Innovation is inherently multidisciplinary. Successful innovation requires
harmony; that is, a high degree of communication, collaboration and
cooperation.
Communication:
Secret Shoppers
Hart Event Management System
 Collaboration:
Lets build the programs together
 Cooperation:
Partnership and relationships mean everything

15. EMAIL MARKETING
PRODUCT LAUNCHES
New Brand Innovation or
brand extension
From a great Have
company awareness,
need trial

16. TALENT ACQUISITION
 Finding, assessing, and training candidates to fill project requirements.
 Whether it’s finding
 Blond female, blue eyes with extensive wine knowledge
 Native Russian speaker with knowledge of the vodka distillation process
 4 males, blond hair, blue eyes at least 6’ tall with professional modeling experience
 Mexican female that can speak about the beer brewing process in Spanish
 Stunning female models for exclusive, media heavy PR events
 Brunette, brown eyes, at least 5’7” with bartending experience
 Our team has done it all; always finding the appropriate talent for the project

17. STRATEGY
Whatever your particular goal, our team has the expertise and experience in
developing a customized plan to achieve / exceed your goal.
Great Brands + Our Core Competencies
= SUCCESS

18. EMAIL MARKETING
 Rule #1: we will NEVER send unsolicited emails
 Relevancy is key: We will send the RIGHT MESSAGE to the RIGHT PERSON
at the RIGHT TIME
 Think and Act differently: How is our message a differentiator in a cluttered
inbox
 Reality Check
 Keep our promise to deliver exactly what the subscriber requested and nothing more
 Our messages will contain valuable information, not endless self-promotion
 Build / Maintain quality relationships
 Only ask for what we need
 Give options to opt down versus opt out
 Give options for delivery frequency
 Simple unsubscribing process – ask why?

19. SOCIAL MEDIA
 Social media users spend the most, and are more influential on their peers,
than the average internet user. They are exactly the kind of people you want to
attract to your brand.
 Our Social Media philosophy is simple:
 Do Not Automate
 Communicate
 Build / Maintain quality relationships
 Appropriate engagement is key

20. HART AGENCY
We would be honored to work with you in continuing to build your
great brands throughout New York
To learn more, please visit:
www.hartagencyny.com
www.wix.com/LARosadoII/Hart-Multicultural
www.Facebook.com/HartMulticultural
Contact Luis Rosado:
luis@hartagencyny.com
212.696.4278
THANK YOU