In the context of recent derailments, regulatory scrutiny on crude by rail is now more in the spotlight than ever and the very viability of using rail to transport crude is at stake. New regulatory requirements will impact every stakeholder involved in the crude by rail industry including E&Ps and crude traders, railroad operators, railcar manufacturers, transloaders and refiners. It is vital that each of these stakeholders understands how new safety requirements will impact the cost of transporting crude by rail and what steps they will need to take to comply with new standards. As a result of this, attendees of American Business Conferences' sell out Crude By Rail event requested that this one-off 2-day summit be held to focus specifically on how each stakeholder can cost effectively optimize safety in their operations to restore confidence, promote reliability, and maximize profitability. As the only crude by rail event specifically focused on optimizing safety, the Crude By Rail Safety Initiative 2014 (Houston, June 24 - 25) will bring together speakers from every key stakeholder group, including regulators, shippers, railroad operators, transloaders and refiners to quantify the cost-impacts of improving the safety of crude by rail operations. Expert speakers will breakdown railroad strategies for improving safety and shipper strategies for crude testing, classification and transloading, provide a cost-analysis of railcar upgrades, clarify how the emerging regulatory landscape will impact each stakeholder and examine best practice emergency response and hazmat training.

1. Earl Crochet
Director Business Development
Kinder Morgan
The Only Dedicated Crude By Rail Event Bringing Together The Entire North
American Supply Chain To Optimize Safety From Wellhead To Refinery
Providing Insights From Regulators, Railroad Operators,
Railcar Manufacturers, EPs, Transloaders Refiners On
How New Safety Requirements Will
Impact The Commercial Viability Of
Transporting Crude By Rail
And Benchmarking Strategies For Cost-Effectively
Optimizing Crude By Rail Safety
Key Issues To Be Discussed Include:
June 24-25, 2014 | Houston | Texas
Expert Insight From 18+ Industry Leaders Including:
M Follow us @UnconventOilGas
www.crude-by-rail-safety-2014.com
REGISTER BY
APRIL 17, 2014
SAVE
$400
• REGULATOR STRATEGIES: Hearing from the key regulators and industry bodies
across the U.S. and Canada to clarify their visions for improving crude by rail safety
and how this will impact crude shippers and railroad operators
• CRUDE CLASSIFICATION SAFE LOADING / UNLOADING: Evaluating how
EPs, transloaders and refiners are using best practice testing, sampling and
classification of crude oil prior to shipment as well as optimizing the safety of
loading and unloading procedures at crude by rail terminals to clarify the role of
crude shippers in improving crude by rail safety
• COST AVAILABILITY OF SAFER RAILCARS: Forecasting whether there will be
sufficient supply of new safer railcars to meet regulations, the extent to which
they will impact the costs of transporting crude by rail and what options will exist
for retrofitting existing fleets
• RAIL ROUTES AND SPEEDS: Analyzing the plans of railroad operators for altering
rail routes, reducing speeds, improving track inspections and investing in
safer railcars when transporting crude and determining the impact on this on the
economics of crude by rail transportation
• TRAINING, EMERGENCY RESPONSE REMEDIATION: Examining how railroad
operators, crude shippers, fire departments and police departments can work
together to develop stronger crude specific hazmat training and knowledge
to better respond to accidents
Michael Bourque
President CEO
Railway Association Of Canada
Beau Maida
Director - Rail Operations
GT Omniport
Organized By:
James Rader
SVP Compliance
Watco Companies
Matthew Goitia
CEO
Peaker Energy
Henry Ridders
HSE Manager
Transportation Specialist
Talisman Energy
Gary Weimer
Quality Assurance Control
Irving Oil
Jeff Plale
Commissioner
Railroad Commission Of Wisconsin

2. SAVE
$400
www.crude-by-rail-safety-2014.com (1) 800 721 3915 info@american-business-conferences.com
Venue Information:
The Initiative Will Be Held At:
George R Brown Convention Center
Rooms 362/372, 3rd
Level
1001 Avenida de las Americas
Houston
TX 77010
Tel: 800-427-4697
Web: www.houstonconventionctr.com
Dear Colleague,
The Crude By Rail Safety Initiative 2014 has been designed to reflect the specific
industry concerns for cost-effectively optimizing safety of crude by rail operations from
wellhead to refinery. With a number of high profile incidents and derailments over the past
year, it is now more crucial than ever for stakeholders to come together to collaborate and
share best practices for maximizing safety.
Through determination economic of best practices in loading and unloading
techniques, railroad operations, shipping, environmental remediation, emergency
response, shipper training and more, industry will explain how to optimize operations
to maximize efficiencies in a safe and profitable manner.
Developments in regulation and public opinion must also be understood to ensure
cost-effective compliance in a rapidly changing environment. New tank car standards,
further crude sampling requirements, rail speed regulations and more are all
potential consequences of future legislation, and a comprehensive understanding of these
developments is crucial before any further investment can be undertaken
Following on from the enormous success of our industry leading Crude By Rail Series,
which in the last year has hosted instalments in Houston, Dallas and Glendale, and
following on from the enormous support received for a dedicated safety event,
American Business Conferences is excited to bring you this unique forum in
Houston on June 24-25. As the only dedicated crude by rail safety event, attendees
will gain exclusive insights into how best to economically maximize safety, as well
as the comprehensive understanding of the regulatory dynamics and industry standards
required to mitigate risk.
Day 1 will focus on the potential for multi-stakeholder collaboration to optimize safety,
the regulatory outlook for the supply chain, crude quality and testing as well as best
practices for transloading and railroad strategies to cost effectively reduce accident
likelihood.
Day 2 will focus on developments in tank car availability, cost, shop capacity and the
economics of retrofit to meet new standards. On top of this, best practices for hazardous
materials training and emergency response will be revealed, alongside considerations
for environmental remediation and the perspective of local communities impacted by
increasing volumes of crude by rail.
Please take a look through the enclosed agenda and visit
www.crude-by-rail-safety-2014.com for the latest way to register:
We look forward to welcoming you to Houston in June.
Kind Regards,
The Crude By Rail Team
Full Speaker Faculty:
üü Jim Rader, SVP Compliance, Watco
üü Gary Weimer, Manager Quality Assurance
and Control, Irving Oil
üü Sherrill Derryberry, AVP Safety Rules,
OmniTrax
üü Henry Ridders, HSE Management
Transportation Specialist, Talisman Energy
üü Scott Wilkie, VP Operations, Tundra Oil
Gas
üü Bob Pickel, SVP, National Steel Car
üü Earl Crochet, Director Business
Development, Kinder Morgan
üü Michael Bourque, President CEO,
Railway Association of Canada
üü Jeff Plale, Commissioner, Railroad
Commission of Wisconsin
üü Steve Smith, COO, Torq Transloading
üü Matthew Goitia, CEO, Peaker Energy
üü Beau Maida, Director of Rail Operations, GT
Omniport
üü Chuck Brown, VP Leasing – Rail Group,
Andersons Inc
üü Mark Luitwieler, SVP Operations, Peaker
Energy
üü Tom Cullen, Administrator, California
Office Of Spill Prevention Response
üü Richard Arnhart, Regional Director, Texas
General Land Office
üü Dennis Jenkerson, Chief, St Louis Fire
Department
SeniorVicePresident–HuntRefining
“A rare opportunity to meet and hear from all different fronts
involved in this exciting, new developing topic. Producers, traders,
midstream, railroads, rail service providers and others gather to
share and update information.”
CEO–TORQTransloading
“ABC did a tremendous job of identifying the current issues
and finding the right industry members to address them”
REGISTER BY
APRIL 17, 2014

3. DAY 1: EXAMINING HOW RAILROAD OPERATORS, EPs, TRANSLOADERS, MIDSTREAM COMPANIES AND REFINERS CAN
CONTRIBUTE TO IMPROVING CRUDE BY RAIL SAFETY WHILST MAINTAINING COMMERCIALLY VIABLE ECONOMICS
Day 1
Tuesday June 24, 2014
8.30 Chair’s Opening Remarks
KEYNOTE: MULTI-STAKEHOLDER PANEL DISCUSSION
8.40 Examining How Railroad Operators, Transloaders,
EPs, Midstream Companies And Refiners Can Work
Together To Optimize The Safety Of Transporting
Crude By Rail Whilst Maintaining Commercially Viable
Economics
This panel session will take the form of an informal discussion
involving stakeholders from every stage of the crude by rail
supply chain to determine the roles and responsibilities of each
party for optimizing the safety of transporting crude by rail and
set the context for the subsequent presentations throughout the
conference on how the industry can work together to maximize
crude by rail safety whilst maintaining commercially viable
economics. Key discussion points will include:
• Evaluating the role of the shipper in properly testing and
classifying crude prior to shipment to ensure it is allocated a
railcar with appropriate tank specifications
• Determining the scope of the responsibilities of railroad
operators for investing in their track infrastructure and safer
railcars to prevent derailments
• Exploring how transloaders can play a role in maximizing
safety through best practice loading and unloading procedures
at crude by rail terminals
• Clarifying the role and actions of each party in the crude by
rail supply chain in the event of an emergency response to
minimize damage.
MatthewGoitia,CEO,PeakerEnergy
HenryRidders,HSEManagementTransportationSpecialist,
TalismanEnergy
9.10 Question Answer Session
REGULATOR STRATEGIES FOR IMPROVING
CRUDE BY RAIL SAFETY
Clarifying The Visions Of The Key Regulators For Ensuring
Crude By Rail Safety What Will Be Requierd From Each
Stakeholder In The Supply Chain
ASSOCIATION AND GOVERNMENT PERSPECTIVES
9.20 Explaining The Strategies Of Key Federal And
Industry Bodies In The U.S. Canada For Ensuring
Crude By Rail Safety To Determine The Commercial
Impact On EPs, Railroad Operators, Transloaders
Refiners
• Detailing the role of the regulations in improving general and
thermal tank car standards to improve tank car performance
in accidents and/or fires
• Clarifying the intention and goal of future recommendations
to support decisions to invest in the retro-fitting of current
railcars or to purchase new railcars
• Examining the findings of federal investigations to better
understand the cause of existing and future recommendations
• Detailing all relevant time frames for phases outs or
grandfathering periods applied to regulations to ensure
shippers remain fully compliant with railcar standards as the
regulations progressively change
• Understanding which government bodies have authority and
responsibility for what regulations and functions to weigh up
the various guidelines in order of priority
MichaelBourque,PresidentCEO,RailwayAssociation
ofCanada
9.50 Question Answer Session
SAFETY STRATEGIES FROM CRUDE SHIPPERS
Evaluating How EPs, Transloader Refiners Are Using Best
Practice Classification, Loading To Optimize Crude By Rail
Safety Prior To Shipment
CLASSIFICATION AND LABELLING
10.00 Examining How Shippers Can Optimally Test,
Sample And Classify Crude Before Loading To Rail To
Minimize Non Accidental Releases
• Breaking down the crude classification process prior to the
crude being railed to illustrate the merits and flaws of the
current process as per the regulations
• Exploring the limitations of testing crude oil, including the
potential benefits of using a pressurized test sample to retain
light ends during the testing process
• Highlighting best practice frequency and timings for taking
crude samples for classification purposes to ensure adequate
monitoring of the crude quality profile
• Explaining the placarding process as stipulated by the
regulations to explore ways to improve crude classification on
the railcar.
BeauMaida,DirectorRailOperations,GTOmniport
10.30 Question Answer Session
10.40 Morning Refreshments In Exhibition Showcase Area
SAFER LOADING AND UNLOADING
11.10 Determining Best Practice For The Safe Loading
Unloading Of Crude Oil At Crude By Rail Transloading
Facilities
• Highlighting the regulatory standards applicable to the safe
loading and unloading of crude oil via truck, pipeline and rail to
ensure they are being regularly met
• Discussing the optimal balance between the number of times
crude should realistically be handled and associated risks to
minimize unsafe environments on the crude by rail supply
chain
• Illustrating best practice to ensure a safe transition of crude
during transloading operations to increase successful crude
shipments to refineries
• Contemplating the value of having 2 man crews on each short
haul train journey to monitor the trains more closely
SteveSmith,CEO,TORQTransloading
11.40 Question Answer Session
CRUDE OIL QUALITY
11.50 Examining The Variations In Flash Points And
Hydrocarbon Makeup Of Crude Oil In North America
Including Bakken Light Oil Canadian Heavy Oil To
Optimize Safety And Transloading Operations
• Estimating the percentage benzene and zylene content of
crude across the various shale plays in the U.S. and Canada to
assess how the toxicity of the crude varies by shale play
• Exploring economical methods to remove the more volatile
compounds such as propane from the crude near the well
head to be able to transport a safer and more stable crude
compound to refineries
• Differences between types of loading facilities and how that
relates to the variability for the crude being loaded
• Assessing the known hazards of crude at loading facility as it
relates to crude quality
• Revealing the technologies being employed to monitor crude
quality and how they can be used to optimize safety
• Attempting to match up railcar thermal and pressure
specifications with crude toxicity and volatility for each of the shale
plays to create more targeted crude by rail safety measures
ScottWilkie,VPOperations,TundraOilGas
GaryWeimer,QualityAssuranceControlManager,IrvingOil
12.20 Question Answer Session
12.30 Lunch In Exhibition Showcase Area
REFINER SHIPPER STRATEGIES
1.30 Exploring The Strategies Of Refiners Crude
Shippers For Upgrading Their Railcar Fleets To Meet
Higher Safety Standards The Potential Impact On The
Cost Viability Of Crude By Rail Transportation
• Assessing the economic viability of inserting interior coatings
on a tank car to continue to profitably rail crude out of
different plays
• Weighing up the costs and benefits of retro-fitting the old
railcars versus purchasing new cars to remain compliant
with DoT regulations
• Calculating the breaking point at which further capital
expenditure on railcar safety upgrades makes crude by rail
uneconomical to continue pursuing
• Understanding how the economics of railcar upgrades affects
EP operators, midstream companies and refiners to identify
which shippers are best placed to capitalize on crude by rail
going forwards.
GaryWeimer,QualityAssuranceControlManager,IrvingOil
2.00 Question Answer Session
SAFETY STRATEGIES FROM RAILROAD OPERATORS
Analyzing The Plans Of Railroad Operators For Investing
In Their Tracks Railcar Fleets Optimizing Rail Routes
Speeds To Quantify The Impact On The Economics Of
Transporting Crude By Rail
RAILROADS: RAILCAR INFRASTRUCTURE
INVESTMENT STRATEGIES
2.10 Explaining The Role Railroad Operators Will
Be Taking In Upgrading Railcar Fleets Projecting
How This Will Impact The Commercial Viability Of
Transporting Crude By Rail
• Revealing the key considerations when investing in improving
the crash worthiness of railcars
• Evaluating options for imposing railcar restrictions or
additional charges for older railcars on shippers to achieve
heightened safety measures
• Highlighting extra or unanticipated costs of new equipment
required as a result of the upgrade to safer railcars to take all
costs into account when weighing up investment strategies
• Outlining technologies available to help identify faults in the
equipment and the results of pilot schemes to consider where
the technology warrants further investment
MichaelBourque,PresidentCEO,RailwayAssociation
ofCanada
2.40 Question Answer Session
2.50 Afternoon Refreshments In Exhibition Showcase Area
RAIL SPEED REDUCTION REROUTING
3.20 Examining Options For Railroad Operators To
Reduce Rail Speeds And Reroute to Avoid Major Cities
When Transporting Crude And How This Would Impact
Netbacks And Optimize Safety
• Clarifying the speed at which one should theoretically
negotiate trains across different territories to significantly
reduce the risk of derailments
• Quantifying the impact of operating restrictions and additional
inspections on the train speed
• Discussing the optimal design of traffic speed and train
volumes for crude to reach viable markets safely and swiftly
• Examining the possibility to utilize alternative crude by rail
routes to avoid major cities and avoid residential areas
4.05 Question Answer Session
RAIL INFRASTRUCTURE INVESTMENT
4.20 Understanding How Investments, Such As
Rail Inspections And Maintenance Operations Can
Significantly Reduce The Risk Of Crude By Rail
Derailments
• Confirming the nature and regularity of inspection of the
equipment and rail track to ensure rail infrastructure is
constantly monitored for faults
• Illuminating how exactly the rail tracks function and what is
underneath them to illustrate for shippers what it entails to
keeps tracks in line
• Explaining the frequency and nature of protocols adopted by
a leading rail operator for replacing tracks to give shippers
greater confidence that the rail route is strong, secure and free
of track defects
• Clarifying how often tracks and ties are replaced to ensure
the maintenance schedule keeps the rail roads in optimal
operational condition
• Explaining how the tracks deal with extreme temperatures for
example using fasteners or expansion joints, to accommodate
a shrinking or growing pound per yard of rail track
SherrillDerryberry,AVPSafetyRules,Omnitrax
4.50 Question Answer Session
5.00 Chair’s Closing Remarks
5.10 - 6.10 Networking Drinks Reception In Exhibition
Showcase Area
www.crude-by-rail-safety-2014.com (1) 800 721 3915 info@american-business-conferences.com

4. 8.30 Chair’s Opening Remarks
COST AVAILABILITY OF SAFER RAILCARS
FOR CRUDE TRANSPORTATION
DETERMINING WHETHER THERE WILL BE A SUFFICIENT
SUPPLY OF SAFER RAILCARS FOR TRANSPORTING
CRUDE AT A COST THAT IS ECONOMICALLY VIABLE
COST OF SAFER RAILCARS
8.40 Evaluating How New Safer Railcar Designs Will
Impact The Economics Of Transporting Crude By Rail
• Breaking down the costs of each railcar upgrade (both those
proposed by regulation and prudent additions) to help justify
the new railcar cost
• Calculating the impact of railcar upgrades on car size and
crude carrying capacity to ascertain the per car impact on
netbacks
• Explaining how the new railcar design deals with crudes
containing many light ends (including ventilations and valves)
to prevent them forming a combustable mixture that
could explode
• Estimating how new tank cars will impact the overall
commercial viability of transporting crude by rail
JamesRader,SVPCompliance,WatcoCompanies
9.10 Question Answer Session
AVAILABILITY OF SAFER RAILCARS
9.20 Determining The Extent To Which Railcar
Manufacturers Leasing Companies Will Be Able To
Meet The Demand For Safer Railcars For Transporting
Crude By Rail
• Explaining the strategies of railcar manufacturers and leasers
for ensuring there is sufficient supply of new safer railcars to
meet industry demand
• Clarifying the speed at which the new safer railcars can be
produced to determine whether they will arrive in time to meet
new regulatory standards
• Forecasting the supply of railcars that meet higher safety
specification over the next six months to allow shippers and
railroads to make short term plans
• Clarifying the roles and responsibilities of railcar leasers and
manufacturers in ensuring the safety of crude by rail
BobPickel,SVPMarketingSales,NationalSteelCar
9.50 Question Answer Session
10.00 Morning Refreshments In Exhibition Showcase Area
RAILCAR RETRO-FIT OUTS
10.30 Examining The Feasibility Of Railcar Retro-Fits
And How They Will Help Meet The Demand For Safer
Railcars To Continue Being Able To Transport Crude
By Rail
• Comparing the likely conditional probability release of railcars
before and after being retro-fitted to calculate how much less
likely the new cars are to release crude oil in an accident
• Providing a description of each upgrade necessary on the
general purpose railcar to ensure it meets safer railcar
specification requirements
• Estimating the lead time to receive the retro-fitted car to
calculate the opportunity cost of the old railcar being out of
service
• Comparing production schedules of ordering a car versus
delivery of retro-fitted one to evaluate the cheaper freight cost
in both the long and short term
ChuckBrown,VPLeasing,TheAndersonsInc.
11.00 Question Answer Session
CAPACITY AND LOCATION
11.10 Clarifying The Location And Capacity Of Current
And Future Tank Car Shops To Calculate The Time
And Cost Of Retro-Fitting A Tank Car To Meet Higher
Safety Standards
• Mapping the distance and locations of leading railcar shops
across the U.S. and Canada to calculate how many miles one
would have to drive the railcar to get it retro-fitted
• Confirming the percent capacity of leading railcar repair shops
to ascertain their capacity to take on more business without
having to upgrade or expand current operations
• Detailing production schedules for new cars to clarify the lead
times on purchasing new railcars.
• Revealing details on future plans to set up tank car shops such as
in the Bakken to calculate the net impact on future freight cost
BobPickel,SVPMarketingSales,NationalSteelCar
11.40 Question Answer Session
EMPLOYEE TRAINING
Benchmarking Optimal Training Strategies For Employees
Of Rail Operators And Shippers To Reduce The Risk Of Both
Accidental And Non Accidental Releases
EMPLOYEE TRAINING: RAILROAD OPERATORS
11.50 Delineating Railroad Operator Training Strategies
For Ensuring Staff Are Highly Trained And Equipped To
Handle Safety Issues Specific To Crude By Rail
• Explaining the degree of hazmat training rail operator
employees receive to ensure they are annually fully qualified to
handle a crude by rail accident
• Clarifying that the train preparation and inspections upon
railcar departure are carried out by highly qualified individuals
to minimize the risk of an undetected non accidental release
• Illuminating the relationship the rail operators have with their
emergency respondent crews along the right of way to ensure
a rapid and appropriate response in the event of an accident
• Conducting competent damage assessments on tank cars to
make sure they are safe to move
MarkLuitwieler,SVPOperations,PeakerEnergy
12.20 Question Answer Session
12.30 Networking Lunch Served In Exhibition Showcase Area
EMPLOYEE TRAINING: TRANSLOADERS
1.30 Describing Proactive Measures Pursued By
Crude Transloading Companies To Reduce The
Number Of Non-Accidental Releases (NAR) Arising
On Railcar Shipments
• Comparing the number of NAR shipper responsibilities
in current and the previous years to identify any lapse in
performance
• Examining the level of training the shipper invests in its
employees to ensure they understand the impact of pressure
release devices on an unsecure railcar
• Confirming the extent to which loaders receive training,
hazmat or other, to ensure all employees involved in the crude
by rail supply chain understand the risks involved
• Examining the value of shippers conducting pre-trip
inspections and post-loading inspections to reduce the risk of
non-accidental releases arising
• Comparing the extent to which safety employees at the
shipper employ the tank manufacturers suggested practices
to properly secure the car for its journey.
EarlCrochet,DirectorBusinessDevelopmentCrudeByRail
Specialist,KinderMorgan
2.00 Question Answer Session
EMERGENCY RESPONSE AND REMEDIATION
Understanding Best Practice Emergency Response Regimes
For Rail Operators And Local Fire And Police Departments
For Dealing With Crude By Rail Accidents To Minimize The
Adverse Impacts Of An Accident
EMERGENCY RESPONSE
2.10 Demonstrating Operator Approaches To Effective
Emergency Response To Minimize Damage In A Crude
By Rail Accident
• Identifying the sensitive points on a rail route and considering
the different accidents that could occur to plan efficient and
sensitive emergency responses to them accordingly
• Considering the merits and content of putting together a
derail emergency response unit to minimize the impact of
derailments
• Applying the specific characteristics of crude oil such as
volatility to create specially trained employees to deal with
crude by rail accidents specifically
EarlCrochet,DirectorBusinessDevelopmentCrudeByRail
Specialist,KinderMorgan
2.40 Question Answer Session
INITIAL RESPONSE: FIRE AND POLICE DEPARTMENTS
2.50 Identifying Optimal Strategies For Communicating
With Local Fire And Police Departments For Potential
Crude By Rail Accidents Enabling Them To Provide An
Effective Initial Emergency Response
• Understanding what information fire departments and police
departments need to be fully prepared for a derailment of a
tank car carrying crude
• Assisting the local emergency responders in swiftly identifying
who is close to the derailment site such as by using reverse
911 systems to get those people evacuated
• Exploring means to make Hazmat training more accessible to
local emergency responders to increase their knowledge base
in crude by rail safety specific
• Understanding the limitations of the fire and police
departments in dealing with crude by rail accidents to assist
in finding temporary solutions such as sourcing increasing
volumes of foam
DennisJenkerson,Chief,StLouisFireDepartment
3.20 Question Answer Session
3.30 Afternoon Refreshments In Exhibition Showcase Area
REMEDIATION
4.00 Delineating Best Practice Remediation Strategies
For Crude By Rail To Identify Opportunities Where More
Can Be Done To Educate The General Public As Well As
Optimizing Spill Response
• Comparing the remediation risks associated with a crude oil
spilled from a pipeline and railcar
• Examining the historic impact of crude oil spills on the soil
and how the waste material is being removed to extract key
learning pints from past experiences
• Exploring the pros and cons of bio remediation to conclude on
the long term impact on the soil’s ecosystem
• Analyzing how biodegradable crude oil is to consider leaving
the material there as a viable remedial option
TomCullen,Administrator,CaliforniaOfficeOfSpill
PreventionResponse
RichardArnhart,RegionalDirector,TexasGeneral
LandOffice
4.30pm Question Answer Session
STAKEHOLDER COMMUNICATION STRATEGIES
Examining What The Industry Can Do To Communicate With
Local Stakeholders To Allay Concerns Surrounding The Safety
Of Transporting Crude By Rail
COMMUNICATING WITH CITIES LOCAL COMMUNITIES
4.40 Clarifying The Concerns Of Cities Communities
Who Could Be Affected By Crude By Rail Derailments To
Determine What The Industry Can Do To Mitigate Them
A) PERSPECTIVE FROM CITIES
• Hearing from key cities in the U.S. and Canada on their levels
of support for crude by rail going through their jurisdictions
and what remaining concerns they have
• Explaining what measures they are considering to protect
themselves from potential crude by rail derailments and
whether it could include banning trains carrying crude from
entering their jurisdictions
B) PERSPECTIVE FROM INDUSTRY
• Quantifying the risk of transporting crude by rail relative to
pipeline or truck to demonstrate the superior safety of rail
transportation relative to other modalities
• Providing a historical overview of the transportation of crude
by rail to demonstrate the overall scarcity of derailments
• Brainstorming strategies for communicating this message to
the stakeholders in a way that will mitigate their concerns
JeffPlale,Commissioner,RailroadCommissionOf
Wisconsin
5.10 Question Answer Session
5.20 Chair’s Closing Remarks End Of Day 2
Day 2
Wednesday June 25, 2014
www.crude-by-rail-safety-2014.com (1) 800 721 3915 info@american-business-conferences.com
DAY 2: FORECASTING THE COST AVAILAILITY OF NEW SAFER RAILCARS FOR TRANSPORTING CRUDE BY RAIL
EXAMINING BEST PRACTICE EMPLOYEE SAFETY TRAINING EMERGENCY RESPONSE

5. www.crude-by-rail-safety-2014.com (1) 800 721 3915 info@american-business-conferences.com
Sponsorship Opportunities
Andy Barrett
+ (1) 800 721 3915
sponsorship@american-business-conferences.com
To secure your booth or discuss tailor-made sponsorship packages, contact:
The Crude By Rail Safety Initiative offers a unique platform for highly relevant suppliers to the crude by
rail supply chain to outline their technology advances and unveil the best techniques in optimizing safety
whilst maximizing profitability in this exciting and rapidly developing sector.
DEMONSTRATE THOUGHT LEADERSHIP
Safety is the biggest issue facing the crude by rail supply chain, and taking steps to
ensure safe and reliable delivery of crude from wellhead to refinery is the number one
priority for value chain stakeholders. You may be pioneering these advances, but do
your customers know what differentiates you from your competitors? Use targeted,
editorially reviewed keynote presentations and case studies to demonstrate thought
leadership to your target audience.
RAISE BRAND AWARENESS AND INCREASE YOUR PROFILE
Any solutions selected industry leaders when optimizing safety in their operations
must be subjected to careful comparative cost-benefit analysis. Of course Vice
Presidents, Directors and Managers take into account profile, credibility and
market leadership when selecting suppliers to support their investment plans. Your
organisation must be at the forefront when these decisions are made. Cement your
leadership position with targeted branding and profiling campaigns directed at the
major leaders of the crude by rail network.
MEET AND NETWORK WITH DECISION MAKERS
Thought leadership, branding and profiling are converted into contracts through
extensive face-to-face relationship building. As a dedicated event to graphene
commercialisation, this intimate forum enables you to meet specific job titles in
one place at one time, giving you the best possible chance of influencing key
decision makers.
Industry Supply Chain Leaders With Job
Titles Such As:
• CEO/COO/CSO/CFOs
• SVPs, EVPs, VPs, Directors, Team
Leads, Chiefs and Managers of
• Safety
• Compliance
• Operations
• Hazardous Materials
• Hazardous Materials Handling
• Quality Assurance Control
• Rules Regulations
• Emergency Response
• Emergency Management
• Training
• Remediation
• Business Development
• Environment
• Environmental Management
• Department Head
• Administrator
• Commissioner
From Crude By Rail Stakeholders Such As:
• Railroads
• EPs
• Shippers
• Traders
• Refiners
• Rail Car Suppliers
• Transloaders
• Terminal Operators
• Environmental Management
• Emergency Response
• Regulators
• Associations
• Equipment Suppliers
• Consultancies
• Emergency Services
Achieving Your Business And Marketing Objectives At The Initiative Who Will You Meet:
Engage In Open DiscussionsExtended Networking Opportunities

6. Address For Invoice Purposes
Zip/Postal Code
Country
Payment must be received in full prior to the event.
* Option 1. CREDIT CARD Please charge my *VISA *AMERICAN EXPRESS *MASTERCARD
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Signature of card holder
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Card number
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I would like to register the delegate(s) below for the 2 day conference
Crude By Rail Safety Initiative 2014
PYes
Details PLEASE USE CAPITALS - PHOTOCOPY FOR MULTIPLE DELEGATES
Delegate Rates GUESTS ARE RESPONSIBLE FOR THEIR OWN TRAVEL AND ACCOMMODATION ARRANGEMENTS
Payment PLEASE TICK APPROPRIATE BOXES AND COMPLETE DETAILS
How To Finalize Your Registration
* Option 2. INVOICE An invoice containing payment instructions will be sent electronically upon receipt of the completed registration form.
Delegate 1
*Mr *Dr *Miss *Ms *Mrs *Other:
Name
Position
Organization
Email
Telephone
Delegate 2
*Mr *Dr *Miss *Ms *Mrs *Other:
Name
Position
Organization
Email
Telephone
WE HAVE GROUP DISCOUNTS
So you can involve your whole team
Call for rates: (1) 800 721 3915
Now that your details are completed please send your registration form to
our Customer Service Team using one of the following options:
Option 1. Email: info@american-business-conferences.com
Option 2. Fax: (1) 800 714 1359
Enquiries And More Information
Should you have any enquiries or if you would like to request more
information please contact our friendly Customer Service Team on
(1) 800 721 3915 or visit the conference website at
www.crude-by-rail-safety-2014.com
Super Early Booking Discount Early Booking Discount Standard Rate
Book And Pay By Thursday April 17, 2014 Book And Pay By Friday May 9, 2014 From May 10, 2014
2 Day Conference Pass *$1399 USD SAVE $400 *$1599 USD SAVE $200 *$1799 USD
Add Video Audio Recordings
Of The Congress *$399 USD
www.crude-by-rail-safety-2014.com (1) 800 721 3915 info@american-business-conferences.com
Terms Conditions
The conference is being organized by American Business
Conferences, a division of London Business Conferences
Ltd, a limited liability company formed under English
company law and registered in the UK no. 5090859.
Cancellations received 30 days prior to the start of the event
will be eligible for a refund less $150 administration fee, after
this point no refund will be given. Cancellations must be made
in writing, if you are unable to attend you may nominate a
colleague to attend in your place at no additional cost.
Receipt of this registration form, inclusive or exclusive
of payment constitutes formal agreement to attend and
acceptance of the terms and conditions stated.
All outstanding fees must be paid within our standard
payment period of 7 days. Any outstanding invoices will
remain valid should cancellation of attendance be received
outside of the aforementioned cancellation period.
*If you are claiming the early booking discount this may
not be used in conjunction with other discounts advertised
elsewhere. All discount codes and offers must be claimed at
the time of registration.
American Business Conferences reserves the right to alter
or cancel the speakers or program.
American Business Conferences reserve the right to refuse
admission.
We would like to keep you informed of other American
Business Conferences products and services. This will be
carried out in accordance with the Data Protection Act.
Please write to the Head of Marketing, American Business
Conferences at the address below if you specifically do not
want to receive this information.
American Business Conferences. City Center One. 800
Town Country Blvd. Suite 300. Houston. Texas. 77024
American Business Conferences will not accept liability for
any individual transport delays and in such circumstances
the normal cancellation restrictions apply.
American Business Conferences is a Division of London
Business Conferences Limited, Registered in England No.
5090859 EIN. no: 98-0514924