SlideShare une entreprise Scribd logo
1  sur  26
Future Thought
Liam Brennan
Digital Director
Carat Global Management
@LCBrennan
                          Client logo here
Carat: Communication planning & media buying



 80+ MARKETS   25 MARKETS    11 MARKETS   20+ MARKETS   16 MARKETS




 30+ MARKETS   120 MARKETS   25 MARKETS   30+ MARKETS   50 MARKETS




 112 MARKETS   30+ MARKETS   56 MARKETS   8 MARKETS     33 MARKETS
Carat: Redefining Media
A job of the future now
The future is here,
It's just not evenly distributed yet.
William Gibson, Author and digital visionary
Three men who used the present to shape the future
Future Thought - Futurerising @ Bournemouth University
Nike+ - Footwear powered by digital
Digital at the heart of Nike’s marketing strategy
TRENDS FOR THE FUTURE

Accessibility
Socialization
Shopping & Payment
TRENDS FOR THE FUTURE

Accessibility
Socialization
Shopping & Payment
Devices and connections shape how we use digital




       Broadband                     Wi-Fi                      3G
A high speed, always on   From the basement to the   Allowing a multimedia web
       connection          living room and beyond    experience in your pocket
2011: Smartphones outsold PCs for the first time
LTE Adv (4G) is 10x as fast as fixed broadband
LTE: Tipping point for digital in emerging markets
TRENDS FOR THE FUTURE

Accessibility
Socialization
Shopping & Payment
Future Thought - Futurerising @ Bournemouth University
The Second Screen: The social extension
TripAdvisor: Social for a ‘personal’ recommendation
KLM & Ticketmaster: Socializing your seat selection
TRENDS FOR THE FUTURE

Accessibility
Socialization
Shopping & Payment
Future Thought - Futurerising @ Bournemouth University
ASOS: Driving further revenue with M&S-Commerce
Information about you is being used to sell to you
The future of supermarkets?
Your thoughts?
Liam Brennan
Digital Director
Carat Global Management
@LCBrennan
                          Client logo here

Contenu connexe

Tendances

Webinar on digital gaming market & investment trend with insight alpha
Webinar on digital gaming market & investment trend with insight alphaWebinar on digital gaming market & investment trend with insight alpha
Webinar on digital gaming market & investment trend with insight alphaKabir Ahmad
 
FETCH THEM_BRAND BROCHURE
FETCH THEM_BRAND BROCHUREFETCH THEM_BRAND BROCHURE
FETCH THEM_BRAND BROCHURESharon Levey
 
Trends in Online Display Advertising
Trends in Online Display AdvertisingTrends in Online Display Advertising
Trends in Online Display AdvertisingArabNet ME
 
A blueprint for future of customer experience
A blueprint for future of customer experience A blueprint for future of customer experience
A blueprint for future of customer experience Vimal Kumar Rai
 
EBE 2020 From an Instagram Post to a booming E-Commerce Business
EBE 2020 From an Instagram Post to a booming E-Commerce BusinessEBE 2020 From an Instagram Post to a booming E-Commerce Business
EBE 2020 From an Instagram Post to a booming E-Commerce BusinessE-Commerce Berlin EXPO
 
The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc
The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc		The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc
The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc Ad:tech
 
Komfo summit, Copenhagen 2016
Komfo summit, Copenhagen 2016Komfo summit, Copenhagen 2016
Komfo summit, Copenhagen 2016Revolt Agency
 
25 beacon technology transforming retail industry
25 beacon technology transforming retail industry25 beacon technology transforming retail industry
25 beacon technology transforming retail industryTarry Singh
 
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPTHE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
 
IMTA Americas 2011
IMTA Americas 2011IMTA Americas 2011
IMTA Americas 2011Mani Singh
 
Chapter 8 Relationship marketing issues & future trends
Chapter 8 Relationship marketing issues & future trendsChapter 8 Relationship marketing issues & future trends
Chapter 8 Relationship marketing issues & future trendsUiTM
 
LUMA's 2014 MMA Summit Keynote
LUMA's 2014 MMA Summit KeynoteLUMA's 2014 MMA Summit Keynote
LUMA's 2014 MMA Summit KeynoteLUMA Partners
 
INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS Ronald Aniceto
 
Aeromexico and Adyen - Transformation of E-Commerce Payments
Aeromexico and Adyen - Transformation of E-Commerce PaymentsAeromexico and Adyen - Transformation of E-Commerce Payments
Aeromexico and Adyen - Transformation of E-Commerce PaymentsBrian Gross
 
LUMA Digital Brief 009 - Market Report Q2 2016
LUMA Digital Brief 009 - Market Report Q2 2016LUMA Digital Brief 009 - Market Report Q2 2016
LUMA Digital Brief 009 - Market Report Q2 2016LUMA Partners
 
LUMA Digital Brief 014 - Market Report Q1 2017
LUMA Digital Brief 014 - Market Report Q1 2017LUMA Digital Brief 014 - Market Report Q1 2017
LUMA Digital Brief 014 - Market Report Q1 2017LUMA Partners
 
Presentación Kim Hangoc/ MasterCard - eCommerce Day Santiago 2017
Presentación Kim Hangoc/ MasterCard - eCommerce Day Santiago 2017Presentación Kim Hangoc/ MasterCard - eCommerce Day Santiago 2017
Presentación Kim Hangoc/ MasterCard - eCommerce Day Santiago 2017eCommerce Institute
 
Esports - The Billion Dollar Niche
Esports - The Billion Dollar NicheEsports - The Billion Dollar Niche
Esports - The Billion Dollar Nichematthys esterhuysen
 
LUMA Digital Brief 017 - Market Report Q3 2017
LUMA Digital Brief 017 - Market Report Q3 2017LUMA Digital Brief 017 - Market Report Q3 2017
LUMA Digital Brief 017 - Market Report Q3 2017LUMA Partners
 

Tendances (20)

Webinar on digital gaming market & investment trend with insight alpha
Webinar on digital gaming market & investment trend with insight alphaWebinar on digital gaming market & investment trend with insight alpha
Webinar on digital gaming market & investment trend with insight alpha
 
FETCH THEM_BRAND BROCHURE
FETCH THEM_BRAND BROCHUREFETCH THEM_BRAND BROCHURE
FETCH THEM_BRAND BROCHURE
 
Trends in Online Display Advertising
Trends in Online Display AdvertisingTrends in Online Display Advertising
Trends in Online Display Advertising
 
Presentation1
Presentation1Presentation1
Presentation1
 
A blueprint for future of customer experience
A blueprint for future of customer experience A blueprint for future of customer experience
A blueprint for future of customer experience
 
EBE 2020 From an Instagram Post to a booming E-Commerce Business
EBE 2020 From an Instagram Post to a booming E-Commerce BusinessEBE 2020 From an Instagram Post to a booming E-Commerce Business
EBE 2020 From an Instagram Post to a booming E-Commerce Business
 
The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc
The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc		The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc
The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc
 
Komfo summit, Copenhagen 2016
Komfo summit, Copenhagen 2016Komfo summit, Copenhagen 2016
Komfo summit, Copenhagen 2016
 
25 beacon technology transforming retail industry
25 beacon technology transforming retail industry25 beacon technology transforming retail industry
25 beacon technology transforming retail industry
 
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPTHE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
 
IMTA Americas 2011
IMTA Americas 2011IMTA Americas 2011
IMTA Americas 2011
 
Chapter 8 Relationship marketing issues & future trends
Chapter 8 Relationship marketing issues & future trendsChapter 8 Relationship marketing issues & future trends
Chapter 8 Relationship marketing issues & future trends
 
LUMA's 2014 MMA Summit Keynote
LUMA's 2014 MMA Summit KeynoteLUMA's 2014 MMA Summit Keynote
LUMA's 2014 MMA Summit Keynote
 
INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS
 
Aeromexico and Adyen - Transformation of E-Commerce Payments
Aeromexico and Adyen - Transformation of E-Commerce PaymentsAeromexico and Adyen - Transformation of E-Commerce Payments
Aeromexico and Adyen - Transformation of E-Commerce Payments
 
LUMA Digital Brief 009 - Market Report Q2 2016
LUMA Digital Brief 009 - Market Report Q2 2016LUMA Digital Brief 009 - Market Report Q2 2016
LUMA Digital Brief 009 - Market Report Q2 2016
 
LUMA Digital Brief 014 - Market Report Q1 2017
LUMA Digital Brief 014 - Market Report Q1 2017LUMA Digital Brief 014 - Market Report Q1 2017
LUMA Digital Brief 014 - Market Report Q1 2017
 
Presentación Kim Hangoc/ MasterCard - eCommerce Day Santiago 2017
Presentación Kim Hangoc/ MasterCard - eCommerce Day Santiago 2017Presentación Kim Hangoc/ MasterCard - eCommerce Day Santiago 2017
Presentación Kim Hangoc/ MasterCard - eCommerce Day Santiago 2017
 
Esports - The Billion Dollar Niche
Esports - The Billion Dollar NicheEsports - The Billion Dollar Niche
Esports - The Billion Dollar Niche
 
LUMA Digital Brief 017 - Market Report Q3 2017
LUMA Digital Brief 017 - Market Report Q3 2017LUMA Digital Brief 017 - Market Report Q3 2017
LUMA Digital Brief 017 - Market Report Q3 2017
 

En vedette

Carat Digital Presentation
Carat Digital PresentationCarat Digital Presentation
Carat Digital PresentationEd Tam
 
All media Are Social ARF June 2012
All media Are Social ARF June 2012All media Are Social ARF June 2012
All media Are Social ARF June 2012Keller Fay Group
 
CARAT GLOBAL AD SPEND REPORT 2016
CARAT GLOBAL AD SPEND REPORT 2016CARAT GLOBAL AD SPEND REPORT 2016
CARAT GLOBAL AD SPEND REPORT 2016Vikrant Mudaliar
 
Next Generation Media Quarterly January 2012
Next Generation Media Quarterly January 2012Next Generation Media Quarterly January 2012
Next Generation Media Quarterly January 2012dentsu
 
Next Generation Media Quarterly July 2013
Next Generation Media Quarterly July 2013Next Generation Media Quarterly July 2013
Next Generation Media Quarterly July 2013dentsu
 
SXSW Interactive Curated By Carat
SXSW Interactive Curated By CaratSXSW Interactive Curated By Carat
SXSW Interactive Curated By Caratdentsu
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016dentsu
 
Holes and Goals Project
Holes and Goals ProjectHoles and Goals Project
Holes and Goals ProjecterdavisMAT
 
Strategic management
Strategic managementStrategic management
Strategic managementJasleen Kaur
 
Cervello Capital Presentaion April 2012
Cervello Capital Presentaion April 2012Cervello Capital Presentaion April 2012
Cervello Capital Presentaion April 2012CervelloCapital
 
Responsive Design in the Retirement and Insurance Industries
Responsive Design in the Retirement and Insurance IndustriesResponsive Design in the Retirement and Insurance Industries
Responsive Design in the Retirement and Insurance IndustriesCorporate Insight
 
Hurricane Katrina - America's Most Destructive Hurricane
Hurricane Katrina - America's Most Destructive HurricaneHurricane Katrina - America's Most Destructive Hurricane
Hurricane Katrina - America's Most Destructive HurricanePeter Killcommons
 
How to-ruin-your-happiness
How to-ruin-your-happinessHow to-ruin-your-happiness
How to-ruin-your-happinessSarwan Singh
 

En vedette (19)

Carat Digital Presentation
Carat Digital PresentationCarat Digital Presentation
Carat Digital Presentation
 
All media Are Social ARF June 2012
All media Are Social ARF June 2012All media Are Social ARF June 2012
All media Are Social ARF June 2012
 
CARAT GLOBAL AD SPEND REPORT 2016
CARAT GLOBAL AD SPEND REPORT 2016CARAT GLOBAL AD SPEND REPORT 2016
CARAT GLOBAL AD SPEND REPORT 2016
 
CCS 2011
CCS 2011CCS 2011
CCS 2011
 
Next Generation Media Quarterly January 2012
Next Generation Media Quarterly January 2012Next Generation Media Quarterly January 2012
Next Generation Media Quarterly January 2012
 
Next Generation Media Quarterly July 2013
Next Generation Media Quarterly July 2013Next Generation Media Quarterly July 2013
Next Generation Media Quarterly July 2013
 
SXSW Interactive Curated By Carat
SXSW Interactive Curated By CaratSXSW Interactive Curated By Carat
SXSW Interactive Curated By Carat
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016
 
O ioi
O ioiO ioi
O ioi
 
Holes and Goals Project
Holes and Goals ProjectHoles and Goals Project
Holes and Goals Project
 
Katalog jaro leto-2013-web
Katalog jaro leto-2013-webKatalog jaro leto-2013-web
Katalog jaro leto-2013-web
 
Dedes
DedesDedes
Dedes
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Cervello Capital Presentaion April 2012
Cervello Capital Presentaion April 2012Cervello Capital Presentaion April 2012
Cervello Capital Presentaion April 2012
 
Châteaux
ChâteauxChâteaux
Châteaux
 
Music Report
Music ReportMusic Report
Music Report
 
Responsive Design in the Retirement and Insurance Industries
Responsive Design in the Retirement and Insurance IndustriesResponsive Design in the Retirement and Insurance Industries
Responsive Design in the Retirement and Insurance Industries
 
Hurricane Katrina - America's Most Destructive Hurricane
Hurricane Katrina - America's Most Destructive HurricaneHurricane Katrina - America's Most Destructive Hurricane
Hurricane Katrina - America's Most Destructive Hurricane
 
How to-ruin-your-happiness
How to-ruin-your-happinessHow to-ruin-your-happiness
How to-ruin-your-happiness
 

Similaire à Future Thought - Futurerising @ Bournemouth University

2016 Digital Marketing Trends
2016 Digital Marketing Trends  2016 Digital Marketing Trends
2016 Digital Marketing Trends Vincent lee
 
Publicis Commerce Day 2023 - NL.pdf
Publicis Commerce Day 2023 - NL.pdfPublicis Commerce Day 2023 - NL.pdf
Publicis Commerce Day 2023 - NL.pdfRik Mulder
 
Mobile Payment Forecast: mostly cloudy with intermittent NCF. How mobile and...
Mobile Payment Forecast: mostly cloudy with intermittent NCF.  How mobile and...Mobile Payment Forecast: mostly cloudy with intermittent NCF.  How mobile and...
Mobile Payment Forecast: mostly cloudy with intermittent NCF. How mobile and...Peter Guidi
 
2014 Key trends
2014 Key trends2014 Key trends
2014 Key trendsSean Cho
 
Presentatie revenue profs hsmai 15 november
Presentatie revenue profs hsmai 15 novemberPresentatie revenue profs hsmai 15 november
Presentatie revenue profs hsmai 15 novemberVincent Everts
 
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
 
Darren Evans: Digital Trends
Darren Evans: Digital TrendsDarren Evans: Digital Trends
Darren Evans: Digital TrendsUX People
 
Digital Europe: Pushing the frontier, capturing the benefits
Digital Europe: Pushing the frontier, capturing the benefitsDigital Europe: Pushing the frontier, capturing the benefits
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
 
New horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfpatryk48
 
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmob
Sıfır yatırımla mobil ticarete geçmek hayal mi?  Rudi Dökmecioğlu - tmobSıfır yatırımla mobil ticarete geçmek hayal mi?  Rudi Dökmecioğlu - tmob
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmobWebrazzi
 
How to Succeed Across Channels with Omnichannel Marketing
How to Succeed Across Channels with  Omnichannel MarketingHow to Succeed Across Channels with  Omnichannel Marketing
How to Succeed Across Channels with Omnichannel MarketingTinuiti
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coDivante
 
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital MarketersAdobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers1000heads
 
Deck GIL 2014 MONACO : Mega Trends Synthesis
Deck GIL 2014 MONACO :  Mega Trends SynthesisDeck GIL 2014 MONACO :  Mega Trends Synthesis
Deck GIL 2014 MONACO : Mega Trends SynthesisYannick Quentel
 
New horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfpatryk48
 
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Yello Digital Marketing
 

Similaire à Future Thought - Futurerising @ Bournemouth University (20)

2016 Digital Marketing Trends
2016 Digital Marketing Trends  2016 Digital Marketing Trends
2016 Digital Marketing Trends
 
NEXT Year (english)
NEXT Year (english)NEXT Year (english)
NEXT Year (english)
 
Publicis Commerce Day 2023 - NL.pdf
Publicis Commerce Day 2023 - NL.pdfPublicis Commerce Day 2023 - NL.pdf
Publicis Commerce Day 2023 - NL.pdf
 
Digital is dead
Digital is deadDigital is dead
Digital is dead
 
Mobile Payment Forecast: mostly cloudy with intermittent NCF. How mobile and...
Mobile Payment Forecast: mostly cloudy with intermittent NCF.  How mobile and...Mobile Payment Forecast: mostly cloudy with intermittent NCF.  How mobile and...
Mobile Payment Forecast: mostly cloudy with intermittent NCF. How mobile and...
 
2014 Key trends
2014 Key trends2014 Key trends
2014 Key trends
 
How We Can Future Proof Our Brands and Business in a Digital World - Jens Mon...
How We Can Future Proof Our Brands and Business in a Digital World - Jens Mon...How We Can Future Proof Our Brands and Business in a Digital World - Jens Mon...
How We Can Future Proof Our Brands and Business in a Digital World - Jens Mon...
 
Presentatie revenue profs hsmai 15 november
Presentatie revenue profs hsmai 15 novemberPresentatie revenue profs hsmai 15 november
Presentatie revenue profs hsmai 15 november
 
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
 
Darren Evans: Digital Trends
Darren Evans: Digital TrendsDarren Evans: Digital Trends
Darren Evans: Digital Trends
 
Digital Europe: Pushing the frontier, capturing the benefits
Digital Europe: Pushing the frontier, capturing the benefitsDigital Europe: Pushing the frontier, capturing the benefits
Digital Europe: Pushing the frontier, capturing the benefits
 
New horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdf
 
Deon Scheepers
Deon ScheepersDeon Scheepers
Deon Scheepers
 
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmob
Sıfır yatırımla mobil ticarete geçmek hayal mi?  Rudi Dökmecioğlu - tmobSıfır yatırımla mobil ticarete geçmek hayal mi?  Rudi Dökmecioğlu - tmob
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmob
 
How to Succeed Across Channels with Omnichannel Marketing
How to Succeed Across Channels with  Omnichannel MarketingHow to Succeed Across Channels with  Omnichannel Marketing
How to Succeed Across Channels with Omnichannel Marketing
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
 
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital MarketersAdobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
 
Deck GIL 2014 MONACO : Mega Trends Synthesis
Deck GIL 2014 MONACO :  Mega Trends SynthesisDeck GIL 2014 MONACO :  Mega Trends Synthesis
Deck GIL 2014 MONACO : Mega Trends Synthesis
 
New horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdf
 
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
 

Dernier

Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Dernier (20)

Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

Future Thought - Futurerising @ Bournemouth University

Notes de l'éditeur

  1. One of top three media agencies in the world – 10k+ staff. Highest number of digital media staff for any agency group – helping move our clients in digital direction
  2. We spend about15% of our global media spend on digital, just about to overtake print in the next 1-2 years (the biggest is TV 46%). Spend on digital is growing at about 15% YOY – fastest of any media.
  3. A job that came up on Twitter – a ‘new’ job. Not here to predict new jobs – they will appear based on current trends over time. But many jobs stay the same – advertisers and agencies need to adapt to keep up with current consumption trends
  4. We don’t invent tech – we use it. It’s the application to the idea and the consumer need/behaviourthat we need to consider and then how we use tech to address it
  5. George Pathe – Phonograph, Cinema, Newsreel, Henry Ford – Model T, Steve Jobs – Personal Computer, Smartphone/Music Player. Didn’t invent the tech – but they knew what consumers wanted/how they behaved and altered their business for the better. Pathe – took expensive, bulky tech and made it cheaper/brought it on the road. Ford – assembly line. Jobs – made computing easy to use and not look like a ‘computer’ with new tech. THAT’S THE KIND OF THINKING WE NEED
  6. My nemesis – Nike. How much more can you innovate in footwear? Cheaper, waterproof, lighter etc. But you can look to available tech to make them more than just shoes to stay ahead of the competition
  7. Nike + - footwear goes tech. Insight: people go running with their digital devices – maps, music timing etc. why not bring the two together, make a deeper experience and socialise it. Nike Digital Sport (Set up 2010) – set up with MIT engineers to bring Nike products into the digital age like the new Fuelband
  8. Nike understands consumers are moving away from traditional media, and their marketing spend reflects that move – broadcast to conversational media. This is facilitated by new tech – jobs still the same, some specialist roles created, and some specialist roles go
  9. Three trends happening now that will effect us in the next five-ten years. May create new jobs, modify current jobs.
  10. Don’t often think about it – but how we connect to the digital world greatly shapes how we use it, when we use it and how often
  11. Broadbandkickstarted the digital era (as far as we’re concerned) – rich media online. Wifi – the laptop becomes entertainment for more than one person and can mesh. 3G – phones are more than just texting, calls and the odd game of snake.
  12. 2011 the year of mobile – Smartphones outselling PC for the first time globally. Smartphones now outselling dumbphones in many markets. Access from phone is up – but it’s not a PC beater yet. Why? It’s slow – not a great user experience
  13. LTE will allow for mobile speeds above that of fixed broadband connections (10-20Mbps in reality – maybe 100 if lucky). Streaming HD media, real-time gaming, no caps etc. A game changer for marketers, mobile developers and of course consumers
  14. Digital access is poor in emerging markets – poor phone lines, expensive to install broadband, computers expensive and take up space. Cheaper and quicker to set up LTE towers, mobile devices cheaper to produce – will make digital media truly global
  15. Not just Facebook – media and advertising is becoming socialised due to developments in tech. Its not broadcast its conversation. The Water cooler moment has moved to digital platforms
  16. #vma 2011. Tweets per minute during the VMAs – a TV broadcast where people could interact online. 10M tweets in the 2.5 hour period – Peaking at 130k per minute at Beyonce Pregnancy.
  17. 50% of uk mobile users mesh. Using the concept of the second screen to get more from your TV experience – Zeebox in partnership with Sky is brining new levels of interactivity to TV programming
  18. Personal recommendation is the most powerful decision maker – especially when comes to travel. Facebook app allows people to tag countries they’ve been to – TA pulls in your friends and allows you to ask them for tips on holiday destinations
  19. KLM and Ticketmaster – pulling in your Facebook friends to allow you to decide where to sit. Socialization is pulling real world activities into the virtual – so many more uses still to come
  20. Digital has changed the way we shop forever – easier, cheaper, wide selection of goods. We essentially want to make it as possible for people to buy product (as well as telling them about it!)
  21. Gerry Harvey – Australian Business owner of Harvey Norman. Unhappy customers were turning away from his store and shopping online – demanding a government implement a tax on online shopping rather than change his business model. Retailers need to change to how their customers shop – otherwise they lose outmarketshare, or worse, close down
  22. Christmas Day 19 percent of ASOS's traffic was via a mobile device.Asos chief executive Nick Robertson -"I would be amazed if somewhere between 20 percent and 30 percent of our revenue wasn't (eventually) derived on a global scale off a mobile device,”. Facebook experience – last site in/out – success? Maybe – but they understand that companies need to make shopping easier based on consumer behaviour
  23. One of the most controversial topics right now – how much information is too much information? Your data is highly valuable and it helps make more sales. Target ads based on Facebook data – but banners can also change (Struq) based on your browsing behaviour.
  24. Cannes Titanium winner for 2011. The future – Koreans time poor, Homebase lacked stores. Solution? Bring the shop to the people via mobile. Order arrives when they get home. What impact does this have on the high street?