1. CHICAGO
A Market Snapshot

2. The Chicago Designated Market Area (DMA) is most
populous in the Midwestern United States:
• Chicago is the 27th most populous urban agglomeration in the
world and the largest in the U.S.
• Chicago is the county seat of Cook County, the second most
populous county in the U.S. after Los Angeles County.
• Chicago was incorporated as a town in 1833, near a portage
between the Great Lakes and the Mississippi River watershed.
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

3. The Chicago Designated Market Area (DMA)
continued:
• Chicago remains a major hub for industry, telecommunications
and infrastructure.
• O’Hare International Airport is the second busiest airport in the
world, in terms of traffic movements: In 2008, the city hosted
45.6 million domestic and overseas visitors.
• In 2010, the Chicago metropolitan area had the 4th largest
Gross Domestic Product among world population areas.
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

4. Chicago Market Population
By Race and Ethnicity
Population 2011 Ranking 2011 Total Population
Total 3 9,789,182
Hispanic 6 2,048,440
White non-Hispanic 3 5,462,741
Black non-Hispanic 3 1,661,838
Asian non-Hispanic 5 525,045
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

5. Chicago Population Growth
From 1990 to 2011
135%
109%
17%
7%
-4%
Total White Hispanic Black Asian
Population Population Population Population Population
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

6. Lines of Demographic Growth
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
1990 2000 2011 2016
Hispanic Population 873,451 1,497,599 2,048,440 2,277,792
White non-Hispanic
5,667,602 5,544,374 5,462,741 5,452,057
Population
Black non-Hispanic Population 1,551,534 1,684,815 1,661,838 1,673,048
Asian non-Hispanic
251,012 385,942 525,045 585,382
Population
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

7. Minority Breakdown Vs. Whites
1%
5% Hispanic Population
21%
Other
17% White non-Hispanic
Asian
Population
Hispani Black non-Hispanic
c
Black Population
Asian non-Hispanic
Population
56% Other Population
Minority
Breakdown
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

8. Chicago Market -- Latinos by Country of Origin
Ecuadorian, 1% Peruvian, 1% Salvadoran, 1%
Other, 1%
Colombian, 1%
Cuban, 1%
Guatemala, 2%
Puerto Rican, 10%
Mexican, 80%
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.