2. The Detroit Designated Market Area (DMA) :
• Total 2011 population: 4,821,460
• The Detroit DMA stretches from the Ohio border, northward to the
Saginaw peninsula.
• The majority of the 4.8 million Detroit DMA population is non-
Hispanic white, however there are over one million African-
American residents centered around the downtown areas.
• The Detroit DMA’s economy declined in the 1980’s and 90’s due to its
heavy reliance of the domestic automobile industry. However, much
has reversed in the past 15 years with renewed demands.
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
3. The racial and ethnic mix of the Detroit DMA:
• The Detroit DMA has had 35% increases in both the Latino and
Asian populations since 2000, while both white and black non-
Hispanics have decreased slightly.
• The majority of Hispanic growth comes from native-born children,
rather than immigration. Among the Hispanic population, more
than three-quarters claim Mexico heritage, with another 7.6%
hailing from Puerto Rico.
• There is also a vibrant Arab population, specifically Lebanese.
Although the Detroit DMA ranks as 13th in overall population, it
ranks 3rd in Arab population.
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
4. Population Breakdown: Detroit
Population Ranking 2011 2011 Population
Total 13 4,821,460
Hispanic 48 189,649
White non-Hispanic 11 3,337,317
Black non-Hispanic 9 1,011,818
Asian non-Hispanic 17 169,282
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
5. Boston
Popula,on
Growth
From
1990
to
2011
Population Growth from 1990 to 2011: Detroit
35%
35%
-‐2%
-‐2%
-‐5%
Total
Hispanic
White
Black
Asian
Popula,on
Popula,on
Popula,on
Popula,on
Popula,on
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
6. Lines of Demographic Growth: Detroit
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
1990 2000 2011 2016
Hispanic Population 85,844 140,076 189,649 206,752
Black non-Hispanic Population 970,288 1,046,949 1,011,818 982,753
Asian non-Hispanic 66,726 123,115 169,282 171,870
White non-Hispanic 3,561,292 3,534,041 3,337,317 3,293,352
Total Population 4,705,178 4,965,944 4,821,460 4,762,597
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
7. Minority Breakdown Versus Whites : Detroit
21%
Hispanic White
non-‐Hispanic
4% Asian Hispanic
PopulaOon
4% Black Asian
non-‐Hispanic
Black
non-‐Hispanic
71%
Minority
breakdown
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
8. Latinos by Country of Origin: Detroit
Peruvian, 2% Other (Spanish), 2%
Colombian, 1%
Argentinean, 1%
Dominican, 2%
Cuban, 3%
Puerto Rican, 8%
Mexican, 78%
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
