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What is Social Media
1.
© 2009 Courtesy
Administrative Services. All Rights Reserved
2.
3.
Sharing content, opinions,
insight, experiences, perspectives
4.
The Media Forms:
5.
Text, images, audio,
and video
6.
Tools/Venues:
7.
message boards, forums,
podcasts, videos, TXT/SMS, bookmarks, groups, networks, blogs +
8.
It’s the connection
and the conversation…© 2009 Courtesy Administrative Services. All Rights Reserved
9.
10.
Generation of
11.
Customers
12.
Leads
13.
Fans
14.
Followers
15.
Buzz
16.
Revenue Enlargement of
Targeted Segment
17.
Improve your products/services
(feedback)
18.
SEO Benefits
19.
Traffic Generation© 2009
Courtesy Administrative Services. All Rights Reserved
20.
SMO can get
you elected © 2009 Courtesy Administrative Services. All Rights Reserved
21.
SMO can get
you elected © 2009 Courtesy Administrative Services. All Rights Reserved
22.
SMO can get
you elected http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/ © 2009 Courtesy Administrative Services. All Rights Reserved
23.
Social Media on
Phones SM applications on your phone…the iPhoneFacebookappl has 1.5 million users ++ © 2009 Courtesy Administrative Services. All Rights Reserved
24.
Social Media ©
2009 Courtesy Administrative Services. All Rights Reserved
25.
26.
Be patient
27.
You willonlyseesmall changes,
but youwillseethemday by day!
28.
Whenusersseeyour engagement, you
know the strategyishuge
29.
A Facebook profile
is not going to create a miracle but usedwith the SM tools … itwill.
30.
Join social networks
slowly and don’t worry about active participation, it will come
31.
Monitor your reputation
© 2009 Courtesy Administrative Services. All Rights Reserved
32.
33.
Vehicles to Micro-blog:
34.
SMS, IM, e-mail,
audio, or the web aka “Status Updates” on: Twitter, Facebook, MySpace, LinkedIn, Xing ++© 2009 Courtesy Administrative Services. All Rights Reserved
35.
Social Media –
Monitor Your Reputation Find out who is saying what about you! © 2009 Courtesy Administrative Services. All Rights Reserved
36.
37.
Adding 250,000 new
users each day (past 2 yrs)
38.
Most trafficked SM
community site, 5th most popular site overall
39.
Top Social Search
Engine
40.
More than 55,000
networks
41.
25+ fastest growing
demographic
42.
Create a Facebook
fan page for your brand, store, and/or product
43.
Create a myspace
group page, and join network (relevant) groups
44.
Create a powerful
profile page
45.
Update and add
value on a regular basis© 2009 Courtesy Administrative Services. All Rights Reserved
46.
Social Media Facebook
© 2009 Courtesy Administrative Services. All Rights Reserved
47.
Social Media MySpace
© 2009 Courtesy Administrative Services. All Rights Reserved
48.
Social Media Technorati
Search Engine for the Blog Community © 2009 Courtesy Administrative Services. All Rights Reserved
49.
Social Media –
Google, Yahoo,Digg, Reddit Search Engines & Bookmarks for the Blog Community © 2009 Courtesy Administrative Services. All Rights Reserved
50.
Social Media Pipes
(Yahoo,Attensa, RSS Feeds +) © 2009 Courtesy Administrative Services. All Rights Reserved
51.
Social Media Pipes
(Yahoo,Attensa, RSS Feeds +) Yahoo pipes lets you know who is talking about you or your subjects so that you can comment, connect and make the “conversation”… with all the Social Media directories, you NEED to know who is following “you” © 2009 Courtesy Administrative Services. All Rights Reserved
52.
Social Media MicroBlog
Start small Use the twitter search to find twits and tweets relating to your niche Announce new blog posts, articles (share info) Build buzz Inject your personality into your tweets (should be ½ professional and ½ personal) Manage your reputation Use for job hunting or hiring Exclusive deals (twitter-only coupon, etc) Tweet often aka “Update” (you only have 140 characters, so do it often! Upload pictures with twitpic Live twitter from industry events – tours, open houses, parties (People love to hear and see what’s going on if they can’t be there!) © 2009 Courtesy Administrative Services. All Rights Reserved
53.
Social Media Twitter
Great Source to connect & micro-blog © 2009 Courtesy Administrative Services. All Rights Reserved
54.
Social Media Blog
Blog oftenfor steady readership If your postings are SEO focused frequency is less important Use SEO friendly article titles RSS is a must Promote your blog… tweet it… Link it…comment on other blogs and link yours! Make it easy for readers to read your blog & keep up with you…. © 2009 Courtesy Administrative Services. All Rights Reserved
55.
SMO -- Message
Boards & Forums One of the oldest forms of Social Media on the web (still very relevant) People participating in an Internet forum can build bonds with each other and interest groups will easily form around a topic's discussion, subjects dealt with in or around sections in the forum. © 2009 Courtesy Administrative Services. All Rights Reserved
56.
Social Media BlogIf
you want to be noticed … Blog! © 2009 Courtesy Administrative Services. All Rights Reserved
57.
SMO – Connect
on LinkedIn © 2009 Courtesy Administrative Services. All Rights Reserved
58.
Social Media ShortcutsWhen
blogging or making comments and updates you must know how to shorten URL’s because you have a small window to use; here are the top 2! TINY URL and SMUB.IT © 2009 Courtesy Administrative Services. All Rights Reserved
59.
60.
By 2006
61.
200k+ users
62.
25mil+ videos watched/per
day
63.
Currently the 3rd
most visited site
64.
65.
Embed videos
On your blog, your site & your Social Media profiles© 2009 Courtesy Administrative Services. All Rights Reserved
66.
Social Media Create
Awareness! Generate Buzz … Microblog Blog Educate/inform: use videos -- consider a vlog press releases write articles Build your network online Tweet away … Use Twitter Write articles Post videos manage your reputation © 2009 Courtesy Administrative Services. All Rights Reserved
67.
© 2009 Courtesy
Administrative Services. All Rights Reserved
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