Presentation given by Mónica Aspe Bernal, Coordinator at the Ministry of Communication and Transport at the WSIS Forum 2013 on the winning project of WSIS Project Prizes 2013 in the category C5. Enabling environment: Club Digital: massive open online ICT courses (Ministry of Communication and Transport, Mexico)

2. Club Digital

3. The Mexican Context
112.3 million inhabitants with an
average age of 29
Only 14.5 of the population older
than 19 years has a high school
degree
In 2015 in Latin America there will
be a gap of 35% between supply
and demand of IT professionals

4. Building ICT Skills for the Population
The Mexican Government
promotes different projects to
ensure individuals and
disadvantaged groups have access
and skills to use information and
communications technologies.

5. Target Population
Source: INEGI. Censo 2010.
Total population
15-19
20-24
25-29
29,706,560
112,336,538

6. The goal of Club Digital is to provide a free online platform for young people
with training content, tools, and custom consulting. It builds and strengthens
their technological and entrepreneurship skills and encourages interest in
technology and the creation of their own projects.
Project’s Goal

7. • Club Digital currently
has 25 online
challenges and 82
tutorials, which are
constantly increasing.
• Users organize their
self-learning path
according to interests
and learning goals.
• Users share ideas and
research with other
participants.
Club Digital’s Model

8. Club Digital’s Model
• Club Digital’s
challenges and
tutorials go from
designing your own
website to sketching
a 3D animation or
managing data bases.
• Users are trained in
the application of
programs and tools
such as
BlueFish, NVU, Pencil
o Inkscape.

9. • This model is strengthened by the
advice of expert tutors who
support the learning process in
topics such as graphic
design, multimedia, software
development, databases, leadersh
ip, e-commerce, and business
models, among others.
• It uses a gamification system that
assigns points to members, which
are transformed into
benefits, such as awards and
scholarships.
Club Digital’s Model

10. 37 Club Digital Centers
Club Digital Centers

11. "This is really cool and works as a
personal guide"
"I like the website because it enables
me to learn more“
"This is a great way to help young
people"
Comments from Club Digital Users

12. To reduce the
digital
divide, specially
among the young
population in
Mexico.
To improve the labor opportunities
for young people in Mexico.
To improve ICT skills in
Mexico in order to close
the gap between demand
and offer of ICT
professionals.
Challenges

13. Contact
emexico.clubdigital
https://www.facebook.com/emexico.clubdigital
@Club_Digitalmx
https://twitter.com/Club_Digitalmx
ClubDigitalMexico
https://www.youtube.com/user/ClubDigitalMexico