Showrooming, the best bet in Furniture Retail today. Read about it, download a whitepaper on www.loft-nedsense.com/showrooming-and-webrooming

1. SHOW- & WEBROOMING:
YOUR BEST BETS IN FURNITURE RETAIL TODAY
1/4 in series of ‘LOFT’s view on Furniture Retail’

2. SHOWROOMING:
VISITING A STORE TO ‘TOUCH’ THE PRODUCT,
BUT BUYING IT ONLINE

3. WEBROOMING:
VISITING A WEBSITE TO ‘FIND INFORMATION’,
BUT BUY IT IN A BRICK&MORTAR STORE

4. FURNITURE MARKET
$108 BILLION IN SALES IN 2012
21.7% GROWTH EXPECTATION IN 5y

5. ESTIMATED 68% GROWTH IN 5 YEARS
ONLINE FURNITURE MARKET GROWS

6. GREAT POTENTIAL

7. 73% OF CUSTOMERS SHOWROOM
AT LEAST ONCE IN RETAIL PURCHASE

8. 88% OF CUSTOMERS WEBROOM
AT LEAST ONCE IN RETAIL PURCHASE

9. FURNITURE RETAIL = DIFFERENT

10. AFTER ONLINE SEARCH
72% REGULARLY BUY INSTORE
HIGHEST OF ANY SEGMENT

11. CONNECTING TO THE CUSTOMER
ONLINE
INSTORE
MOBILE

12. THE ‘NEW’ CUSTOMER

13. 3 BILLION PEOPLE ONLINE
50% OF WORLD POPULATION

14. DEVICES RULE THE WORLD
SMARTPHONES, PHABLETS, TABLETS
OVERTAKEN DESKTOP

15. THE ÜBER DIGITALS
ALWAYS ONLINE

16. ‘AGE OF CURATION’
FIND, FILTER, VALIDATE, SHARE, MAINTAIN
INFORMATION

17. CUSTOMER IS PULLING THE STRINGS

18. CUSTOMERS DIFFER
ALWAYS ONLINE ÜBER DIGITALS
GENERATION X & Y
BABY BOOMERS

19. SHOWROOMING IS A FACT OF LIFE

20. IS PRICE THE BIGGEST ISSUE?
IN GENERAL : YES
74% INDICATE PRICE IS REASON

21. IN FURNITURE RETAIL : NO
CONVIENCE GAP IS BIGGEST ISSUE

22. EXPECTATIONS VS REALITY
CONVENIENCE IS BIGGEST ASSET INSTORE

23. EXPERIENCE ECONOMY
CUSTOMERS DEMAND EXPERIENCES

24. DEFENSIVE TACTICS
CONNECTION BLACKOUTS

25. DEFENSIVE TACTICS
PRICE MATCHING

26. SHORT-TERM THINKING
DOESN’T FIX THE PROBLEM

27. EMBRACE SHOWROOMING
DON’T FIGHT IT

28. GENERATION Y
WIFI SPEEDS
EXPERIENCE ECONOMY
DEVICES
IT HAS GREAT POTENTIAL
ÜBER DIGITALS
CONVENIENCE GAP
ONLINE SALES GROWTH 68%
PRICE ≠ ISSUE

29. HOW? CHECK OUT FURN
OUR FICTIVE UTOPIAN COMPANY
CHECK WHITEPAPER AT LOFT-NEDSENSE.COM

30. EMBRACE SHOW- & WEBROOMING

31. IT’S THE BEST BET IN FURNITURE RETAIL

32.
LOFT
NedSense
Ul#mate
3D
Customer
Experience
Engine
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2014