Discover L'Oréal
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Learn more about the unique business where we are leading the pack and get ready to join a thrilling experience and a culture of excellence in a career with L’Oréal.
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Discover L'Oréal
- 1. A look inside L’Oréal
- 2. L’Oréal at a glance
- 3. Innovation across all our brandsOur brand portfolio
- 4. Technology trasforming beautyOur mission
- 6. Our diverse portfolio: all cultural backgrounds
- 8. A multi-division strategy 48% 27,5%
- 9. A multi-division strategy 48% 27,5% 13,4%
- 10. A multi-division strategy 48% 27,5% 7,3%13,4%
- 11. A multi-division strategy 48% 27,5% 7,3%13,4% 3,8%
- 12. A cross-categories strategy 13,2%20,5% 9,8%21,9%30% 4,6%
- 14. Universalization
- 16. All efforts towards beauty
- 17. A vast world of possibilities 26% 34% 40%
- 19. Mirror, mirror in the App
- 21. Creators of beauty: research
- 22. A look inside L’Oréal operations 0
- 23. Sharing beauty with all
- 24. L’Oréal: a house of talents
- 25. Eugène Schueller
- 27. Focus on culture
- 28. And one more piece of advice…
Notes de l'éditeur
- This chapter will provide an overview of L’Oreal’s current business performance in global market, expansions and development in plan. To show that L’Oreal is adapting to the changing world with continue strengthening position in every region of the world.
- animation tous en même temps
- L’Oréal’s brand portfolio is divided into 4 Divisions. The Divisions developed a deep knowledge on each consumption universe and distribution channel. The diversity of our portfolio and brands – whether international or regional in scope – enable the group to meet all beauty aspirations all over the world. L’Oreal is built out of 32 international brands (2014 brand acquisitions: Decléor, Carita, NYX, MAGIC HOLDINGS ), being them unique and complementary. *For your action: You can add in this chart possible local brands operating in your country
- This chapter will provide an overview of L’Oreal’s current business performance in global market, expansions and development in plan. To show that L’Oreal is adapting to the changing world with continue strengthening position in every region of the world.
- This chapter focus on the Univerlization strategy that is supported by brand acquisition and product development.
- Brand acquisitions are part of our DNA and have been key to the success of L’Oréal. With a complementary brand portfolio, we have brands from many different cultural backgrounds. L’Oréal values their brand DNA & heritage, and enhance their business distribution to attend to the diverse needs and expectations of consumers. For your action: You can add your country local brands with your country flag
- L’Oreal is present in every distribution channel of the beauty market to achieve a ‘cross the board’ reach. L’Oreal has adopted a segmentation strategy, which better coordinate activities within each division and for the target audience of each brand. The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels and represent today 48% of the L’Oréal’s business.
- The L’Oréal Luxe Division is by far the biggest division of the group, split into 3 categories of brands: Luxury brands: Lancôme, Biotherm Designer brands such as YSL & Giorgio Armani & alternative brands, symbols of new luxury such as Clarissonic, Urban dekay and Kiehl’s
- The Professional Product Division is specialized in B2B business It distributes its products in salons worldwide. Through its vast range of brands, the division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs.
- The Active Cosmetics Division brands meets a range of different skin care needs. Thanks to its highly complementary brands, developed and endorsed by health professionals - dermatologists, pediatricians, cosmetic doctors - the division is the world leader in Dermocosmetics.
- And the Body Shop, a all-natural, distinctive and socially engaged brand: more relevant to the 21st century than ever.
- L’Oréal offers products in all categories of the cosmetics market. The highest contribution is in skincare that represents 30% of our sales. For your action: You can have the local figures & categories’ contribution
- L’Oréal is present in all channels of the cosmetics market from the salon business; mass-market distribution, department stores, perfumeries, pharmacies; drugstores; medi spas, branded retail, travel retail to e-commerce that supports strongly the Digital transformation of L’Oréal.
- L’Oreal is the only pure player on the cosmetics market: all collective efforts and investments go into one business, beauty business. L’Oreal ranked as the 1st beauty company in 2013 in the World’s biggest beauty companies ranking. L’Oréal alone generated 15% of total sales made by all the cosmetic manufacturers. Information: This chart refers to the 2013 WWD report, not yet available for 2014.
- This slide shows L’Oréal 2014 sales breakdown by region. In a moment of economic shift and increase of the middle class purchase power, the emerging markets represent now 40% of our global sales. They became the largest geographic area for L’Oréal in terms of sales. Consumers of cosmetic products are expected to jump from 4.5 billion (2012) to 6.3 billion worldwide (2030).
- The word ‘universalization’ is created by L’Oréal. It is globalization but with clear respect for differences: differences in needs but also differences in desires, dreams, cultures, and traditions. It’s really a way of seeing the world, a vision that should inspire each one of us. L’Oreal establishes global brands but meanwhile customize the formulae to create tailor-made products in each country. L’Oreal offers products to the globe with strong local relavance.
- The DNA of L’Oreal is Innovation. We have strong innovation abilities in research, operations and the business entities. They all contribute towards constant innovations with one core objective: consumer satisfaction through quality.
- The word ‘universalization’ is created by L’Oréal. It is globalization but with clear respect for differences: differences in needs but also differences in desires, dreams, cultures, and traditions. It’s really a way of seeing the world, a vision that should inspire each one of us. L’Oreal establishes global brands but meanwhile customize the formulae to create tailor-made products in each country. L’Oreal offers products to the globe with strong local relavance.
- The word ‘universalization’ is created by L’Oréal. It is globalization but with clear respect for differences: differences in needs but also differences in desires, dreams, cultures, and traditions. It’s really a way of seeing the world, a vision that should inspire each one of us. L’Oreal establishes global brands but meanwhile customize the formulae to create tailor-made products in each country. L’Oreal offers products to the globe with strong local relavance.
- In order to make L’Oréal the high-performance and exemplary leader of the market we will continue the major projects underway: Universalization, the conquest of one billion new consumer, the digital revolution, sharing beauty with all and L’Oréal Share & Care. We are building a new l’Oréal : more universal, more digital and more sustainable.
- This chapter shows that L’Oréal is a house for talents that wants to develop and grow. Based on 7 “real life testimonials” that shows people in a variety of different functions and métiers at L'Oréal, from business to science and technology talk about why they love their job and what drives them to achieve their best. For your action: You can add local profiles in this chapter
- L’Oréal was born out of the determination of an inspired researcher Eugène Schueller one hundred years ago. This adventure is ongoing thanks to the talent, commitment and convictions of the men and women who share L’Oréal’s culture. Passing down skills, knowledge, courage, imagination, a taste for innovation, a continued search for excellence as well as the love of a job well done, effort and challenge, and a firm belief in the significance of beauty; these are some of the features that continue to hold our teams together. They distinguish the culture of the Group and those who work in it.
- In the this chapter, we will reveal why L’Oreal is able to have a robust business performance, be the No.1 cosmetics group in the world and what make L’Oreal so unique
- In the this chapter, we will reveal why L’Oreal is able to have a robust business performance, be the No.1 cosmetics group in the world and what make L’Oreal so unique
- The word ‘universalization’ is created by L’Oréal. It is globalization but with clear respect for differences: differences in needs but also differences in desires, dreams, cultures, and traditions. It’s really a way of seeing the world, a vision that should inspire each one of us. L’Oreal establishes global brands but meanwhile customize the formulae to create tailor-made products in each country. L’Oreal offers products to the globe with strong local relavance.