Social Networking for Professionals

Avarra Solutions E-Marketing Webinar
Social Networking: Using LinkedIn and Biznik to Promote
Your Business

Social Networking for
Professionals:
Using LinkedIn and Biznik To
Promote Yourself and Your Business
May 19, 2011

1 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910

Your Business

Introduction
Lisa Pecunia
Avarra Solutions, LLC
lpecunia@avarrasolutions.com

25 years in software -- user interface designer, web
developer, business analyst
Technologist evolved into internet marketing expert.
Special talent for explaining technical concepts to non-
geeks.


Your Business

Agenda

Optimize Your LinkedIn Profile
Be Seen
Grow Your Network
Using LinkedIn Groups
Special Offer
Biznik for B2B


Your Business

1. Optimize Your
Profile


Your Business

You need a strong profile in order to be found.
Talk about the problems you can solve.
Use your buyers' language (keywords).


Your Business

Picture
Professional-looking
headshot of you.

Headline
5-second elevator pitch.


Your Business

Job Title(s)
Use skills, not a role.
“Expert E-Marketer,”
not
“CEO / Founder”

Links
Use all three. Title
them with keywords.


Your Business

Summary
This is your “story.” Don't be boring, be memorable.
Use keywords.


Your Business

2. Be Active and Be
Seen


Your Business

Status Updates
Post regularly, even frequently.
Use keywords, interesting verbiage.
Link to blog, web site for more info.
Edit the link description.
Set up auto-Tweet.


Your Business

3. Encourage Your
Network to Grow


Your Business

Growing Your Network

Accept relevant connection
requests.

Connect to all new prospects.

Use the People You May Know
feature.

Always add a personal note to
your invitation.


Your Business

Your Network Grows Exponentially
3 degrees.


Your Business

Your Network Grows Exponentially

YOU
1st - Your Friends
2nd - Your Friends' Friends
3rd - And THEIR Friends


Your Business

November 2010 May 2011


Your Business

Search For People You Want to Meet


Your Business

How to Use Your Network

Send them announcements via mass email.

Get introductions to people you want to do business with.

Keep in touch with people.

Comment on status updates.

Give and receive recommendations.


Your Business

4. Participate in
Groups


Your Business

LinkedIn Groups
Groups can be public or private.
Find groups where your target audience is.


Your Business

LinkedIn Groups
Groups give you access to people who are members, but
are NOT in your network.


Your Business

Using Groups for Networking
Join discussions & add relevant comments (don't sell).
Listen to your buyers. What do they need/want?
Scan the digests regularly
for “hot” discussions, they
give best exposure.


Your Business

Recap of LinkedIn

1. Optimize Your Profile
2. Be Active and Be Seen
3. Encourage Your Network to Grow
4. Participate in Groups

BIZNIK COMING UP...


Your Business

Special Offer


Your Business

Upcoming Advanced Web-Based Training

June - Power Networking
Explode your network using LinkedIn, Biznik, Plaxo, Facebook, and
Niche Communities. Why and when you would use them. 2 hours

July - Effective Keyword Research
Discover the exact words your prospects use to find you (and your
competition). 2 hours

August - Effective Web Copywriting
Internet users consume your message much differently than regular
media. You need to adjust your copy accordingly. This course will
explain how. 2 hours


Your Business

Upcoming Advanced Web-Based Training (Cont'd)

September - WordPress Part 1
Build your own Rock-Star Website or Blog using the hottest CMS to
come on the scene since, well, ever. 3 hours

October - WordPress Part 2
Blogging for Traffic in 1 hour a week. Using WordPress, learn how to
spend 1 hour a week on your blog and see traffic to your website get a
major boost. 2 hours

November - Search Engine Marketing
Create effective pay-per-click campaigns using Google AdWords.
Understand how to leverage the AdWords Network, how to do split
testing, and how to write an effective 2-line ad. 3 hours


Your Business

Web-Based Advanced Course Pricing

2-hour classes $67
3-hour classes $87

Package of Any 3 $167


Your Business

IF YOU PURCHASE BY THE END OF MAY
You will get an additional $30 off.
Total = $137.


Your Business

IF YOU PURCHASE IN THE NEXT 36 HOURS YOU GET...

ONE MORE CLASS FREE!
Any FOUR classes for only $137
If you took four individual 3-hour classes you would pay $348.
This is a savings of $211!

Take 12 months to redeem your credits. Also good on replays of previous courses.

To take advantage of this offer, visit:
http://emarketingconnection.com/MaySpecialOffer
Tomorrow at midnight the offer reverts to 3 classes for $137, good until the end of May.


Your Business

ONLY 50 AVAILABLE
Please share the link...

BUT PURCHASE YOURS FIRST

BECAUSE WE'RE ONLY SELLING 50 OF THESE

http://emarketingconnection.com/MaySpecialOffer


Your Business

Using Biznik for B2B


Your Business

What is Biznik?

“Networking that doesn't suck.”

Centered around local business communities.
(Fredericksburg has it's own community.)

Focuses on entrepreneurs and SB owners who are “going
it alone.”
Is this you?
Is it your target audience?


Your Business

Why It's Different

Not traditional networking.

Smaller, more tight-knit community.

Focus on collaboration. “Let's help each other.”

LinkedIn is better for salespeople and career changers.

Encourages F2F meetings. Anyone can create an event.

Better organized, simpler interface.

Great article support, plus rating system.


Your Business


Your Business

Free to Try

If you are an entrepreneur or your audience is
entrepreneurs, it's worth trying the free plan.

One of the bigger niche communities.

Good for those who do a lot of local business.


Your Business

Pro Version

Basic version is
fairly limited.

Pro upgrade very
affordable at $10 /
month.

Better benefits in
terms of being seen
and reaching out.


Your Business

Q&A


Social Networking for Professionals

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