1. PITCH DAY
CHLOE,ANDREA, ELENA AND
MARTHA.

2. Basic Idea
Our idea is conventional to the indie pop genre. We are
going to be using a narrative to run alongside the music
instead of a performance based video. This is common
in the genre of music and fits better with the type of
music that the video is being played with. The overall
idea is to have a music video that is almost a
relationship being acted out and an argument as the
lyrics give the idea that the female of the relationship
isn’t too serious about the guy she is seeing.
We feel it would be a good idea to act out almost a
memory scene, then at the end of the video showing
the couple walking past each other showing the
relationship is over.

3. Influences
After receiving our music we then looked at those within the current market that have a similar style to
Frank and Derol.
To do this we first looked at the record label they are signed to, Interscope Records, as we felt this may
have signed similar artists that are more established and therefore having music videos and giving us an
insight into what kind of trends and codes we would have to follow within our music video. The artist we
found were;
• Carly Rae Jepsen
• Ellie Goulding
• Bombay Bicycle Club
• Lana Del Rey
• Free Lance Whales
• Diana Vickers
Within this list we have both Pop artist and Indie artist as we felt our genre is Indie-Pop. As this is still a
less known genre in comparison to others and has yet to breakthrough into the mainstream of the
industry we thought it would be easier and more unique to take a few conventions from each and
incorporate them into our video creating new style that echoes the genre.
From looking at these artists and both their videos and their websites we were able to see common
factors that kept reoccurring within areas such as style, locations and props which meant we were able to
see what kind of elements we would have to include.

4. Performers
• The performers we intend to use are 2 members of our
class James and Scarlet who will be performing
throughout the music video as a couple.

5. Costume
As we have decided that the genre of our song is “indie pop”, this must be
reflected in the clothes the characters wear.
We have looked at other “indie pop” female and male artists and their styles. We
have then noted common factors within their styles in order to use in our
costumes.

6. Ellie Goulding
Big framed
glasses
Denim Chequered shirt
shirt Indie, dark, understated
colours, indie

7. Florence and the Machine
sunglasses
hats
Quirky, colourful

8. Marina and the Diamonds
Colourful,
overstated,
quirky
Grunge,
dark
colours

9. Of Monsters and Men
Bow ties
Chequered shirts
Low key, dark, quirky, hipster

10. The Drums
Denim shirts
Indie, hipster
Chequered shirts

11. Fun
Denim jackets
Big
framed
glasses/
sunglas
ses Smart/casual Chequered shirt

12. • Indie pop artists tend to have a hipster or grunge
style.
• The females often wear bright coloured, vintage,
quirky clothing. Common items include buttoned up,
colourful blouses or summer dresses teamed with
overstated accessories such as hats or sunglasses.
• Common clothes worn amongst the men include
denim or chequered shirts, oversized glassesand
bowties. These items of clothing are worn to create a
smart but casual look. The colours worn also tend to
be quite dark and understated.

13. Props
We have overlooked which props we are going to include in our video, this is
the aspect in which we need to focus on.

14. Location
During our research of the genre, Indie Pop, we found that it originated in Sheffield and is has its
main fan base around the UK.
Due to this we decided that we should try and somehow show this in our video. As we have only just
started generating ideas our first thought is to film in and around Cambridge as this is both easy
access and has a very strong British feel to it.

15. Equipment
During the course of filming there will be pieces of equipment that we will have to have on us if we are
to succeed in getting the best possible outcome for our music video, they are;
• The video camera, fully charged (so we are able to get as much coverage as we can during the
day that we allocate for filming)
• A dolly (so the coverage we do collect looks professional and doesn’t not have any camera
wobble)
• A phone that has the song on it (for the performance shots)

16. Effects
One of our first ideas for an effect was to put a
dimming/ sepia tone onto the image of the
video. We felt this would fit well with the
genre of music and also the mood and lyrics of
the song.
We are planning to get enough coverage in
production so that in post-production we can
make enough cuts and transitions to keep the
visuals interesting.