SlideShare une entreprise Scribd logo
1  sur  11
Télécharger pour lire hors ligne
In what way does our media product use,
     develop or challenge forms and
   conventions of real media products?




           By Sophie O’Dell
Still Images synced
                                                      to the beat...




In our music video we developed the convention of using the beat of the song to
enhance our music video. We achieved this by syncing up the beat of the song
with the images and cutting them so they flashed to a different still image on
each beat. This effect was inspired by Beyonce’s video ‘Countdown’ which uses
this same technique however we challenged it by creating different images rather
than just repeating the same one. This adds more interest for the viewer and
allows us to show clearly each singer in the band.
Looking...


                                                                  Mirror image




We developed the Goodwin convention of looking by using a mirror effect in the editing process on
two clips within our music video. The first one was of Chloe and I mirrored so there was two images
of our faces side by side, and the second was a mirror image of all three of us in the studio. We were
also inspired by Beyonce’s video ‘Countdown’ to use this convention . Although we developed it by
wearing black clothing on a white background, to enhance the dominant female pose instead of
copying Beyonce’s idea of bright colours and stark backgrounds. Other videos which also inspired us
was Rihanna ‘ Where have you been’ where they use the mirroring convention at the beginning of
the video when she is in the water.
Sloow motion walk – Emphasising emotion




We used the pop video convention of slow motion shots of Chloe walking towards the
camera. We developed this convention by editing the lighting on this shot so the
audience cannot see her face, emphasising the feelings of depression which are felt
through the video by the artists and also the feeling which is highlighted through the
lyrics “Cant we just make love and not war”. We were inspired to use this convention
from looking at various pop videos which used slow motion actions to emphasise
moments and emotions of the song.
Pop
                                           Genre
                                            Girl
                                           Band




In our music video we used the typical girl band convention and Goodwin’s Voyeuristic
convention of presenting close up shots of the girl band, to enhance emotions, attraction to
the band and highlight each band member. We challenged this convention by filming the shot
in front of a bight graffiti background which emphasised the urban theme. This shot also gave
the video continuity as we used this shot for every chorus section. Our idea for this shot was
inspired by Little Mix’s song ‘Wings’.
GRAFFITI




We have used the convention of a motif on our pop group album release advert to connect all three
elements of our music package together. This motif is an image of graffiti which is a common
theme throughout our music video, seen on the backgrounds behind us and the use of bright
colours. This motif also creates and highlights the urban theme of our pop group. We were inspired
by Rita Ora for our theme and so went onto relate all our elements of mise en scene to urban styles.
Split Screen with Wipe




In our music video we used a split screen convention to show the contrasts between
our two settings. This idea was inspired from the video Intersections – Diptych.
However, we developed this convention by adding a wipe transition effect, allowing
it to smoothly wipe from one setting to another. Showing our urban setting and our
plain white room setting.
Repeating it slooow




                                                                              Movement sped up
                                                                               and repeated.




When the lyrics “White Flag” repeated at the latter end of the song, we wanted to use an
shot which also repeated to add an element of continuity to this part of the song. We chose
to use a typical pop music video convention of using an abstract shot which had been edited
, cropped and slowed down to create the bold image we wanted. We were influenced to use
this sort of shot by videos of Rihanna such as Only girl in the world. However, we challenged
the idea by cropping out just one simple movement of me falling backwards and repeated
it, we also co-ordinated my clothing (white shirt) with lyrics in the song (White flag).
Posterise!




                                                          Posterise Effect
On our digipak we have used an editing convention to create a common background
theme which we have also used on our advert. This editing technique is called
posterise which gives the digipak and advert a distinctive style, and also adds a unique
effect to the images of ourselves, creating artistic imagery for the consumer to be
attracted to. It also highlights the our genre of band because its artistic like our urban
theme of graffiti but also quite fancy like a typical pop theme.
Close up – directed to camera




In our music video we have used the convention of a close up shot which is directly
addressed to the camera. This is a typical pop girl band convention , used to attract
the audience through elements such as voyeurism. Also the close up gains interest
and catches the eye of viewers. We were inspired in general by pop music videos for
this shot, especially Beyonce’s video ‘Countdown’. However, we developed this shot
by using hand gestures to create a different image from the others in the video but
used the idea of wearing contrasting colours to the background in order to make us
stand out.
Ghost!



Throughout our music video we have a continuous editing convention that we have
used to maintain the audiences attention throughout, and make every shot more
advanced from its raw foundations. We have used a ghosting affect over some of our
shots like the bean bag shot, the chorus shot (in front of graffiti) and the black and
white dancing shot. This convention has allowed us to blend two or more shots
together so they can both be seen at the same time. We found this convention
particularly effective when singing the chorus as two people can be seen singing the
same lyrics up against two different backgrounds. This was a unique idea of ours and
was not influenced by existing artists for this effect

Contenu connexe

Tendances

Textual Analysis of Common People
Textual Analysis of Common PeopleTextual Analysis of Common People
Textual Analysis of Common PeopleNic JM
 
Evaluation Question One
Evaluation Question OneEvaluation Question One
Evaluation Question OneSam Hopkins
 
Evaluation task 1 music video
Evaluation task 1   music videoEvaluation task 1   music video
Evaluation task 1 music videoOllie Tennant
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1Connor67
 
Abielle Media Evaluation
Abielle Media EvaluationAbielle Media Evaluation
Abielle Media EvaluationAkshata Mishra
 
Evaluation One
Evaluation OneEvaluation One
Evaluation OneCeri Lewis
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1tomg98
 
Our group chat messages
Our group chat messagesOur group chat messages
Our group chat messagesCCProductions
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluationgroup6twgsb
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluationgroup6twgsb
 
A2 Media Studies Evaluation
A2 Media Studies EvaluationA2 Media Studies Evaluation
A2 Media Studies EvaluationNaomi Troon
 
Evaluation
EvaluationEvaluation
Evaluationddq19191
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1Samson Adeola
 
Eval question 1
Eval question 1Eval question 1
Eval question 1jbanham
 

Tendances (20)

Evaluation media
Evaluation mediaEvaluation media
Evaluation media
 
Textual Analysis of Common People
Textual Analysis of Common PeopleTextual Analysis of Common People
Textual Analysis of Common People
 
Evaluation Question One
Evaluation Question OneEvaluation Question One
Evaluation Question One
 
Question 2
Question 2Question 2
Question 2
 
Evaluation task 1 music video
Evaluation task 1   music videoEvaluation task 1   music video
Evaluation task 1 music video
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1
 
Abielle Media Evaluation
Abielle Media EvaluationAbielle Media Evaluation
Abielle Media Evaluation
 
Evaluation One
Evaluation OneEvaluation One
Evaluation One
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1
 
Our group chat messages
Our group chat messagesOur group chat messages
Our group chat messages
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
 
Evaluation task 1 final
Evaluation task 1 finalEvaluation task 1 final
Evaluation task 1 final
 
Digipak
DigipakDigipak
Digipak
 
A2 Media Studies Evaluation
A2 Media Studies EvaluationA2 Media Studies Evaluation
A2 Media Studies Evaluation
 
Task1 evaluation!
Task1 evaluation!Task1 evaluation!
Task1 evaluation!
 
Evaluation
EvaluationEvaluation
Evaluation
 
Eq1 media
Eq1 mediaEq1 media
Eq1 media
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1
 
Eval question 1
Eval question 1Eval question 1
Eval question 1
 

En vedette

Goodwin's theory
Goodwin's theoryGoodwin's theory
Goodwin's theoryKaylajade
 
Location form motorway bridge
Location form   motorway bridge Location form   motorway bridge
Location form motorway bridge l-heathorn
 
Chapter 5 lesson 2 timeline
Chapter 5 lesson 2 timelineChapter 5 lesson 2 timeline
Chapter 5 lesson 2 timelinevickytg123
 
Evaluation Q1
Evaluation Q1 Evaluation Q1
Evaluation Q1 zaradorman
 
Final media yo
Final media yoFinal media yo
Final media yoemisquem
 

En vedette (8)

Goodwin's theory
Goodwin's theoryGoodwin's theory
Goodwin's theory
 
Location form motorway bridge
Location form   motorway bridge Location form   motorway bridge
Location form motorway bridge
 
Chapter 5 lesson 2 timeline
Chapter 5 lesson 2 timelineChapter 5 lesson 2 timeline
Chapter 5 lesson 2 timeline
 
Evaluation Q1
Evaluation Q1 Evaluation Q1
Evaluation Q1
 
Evaluation 3
Evaluation 3Evaluation 3
Evaluation 3
 
Question 4
Question 4Question 4
Question 4
 
Question 1
Question 1 Question 1
Question 1
 
Final media yo
Final media yoFinal media yo
Final media yo
 

Similaire à Task 1 Media Evaluation

Question 1 evaluation
Question 1 evaluationQuestion 1 evaluation
Question 1 evaluationHayley Nelson
 
Evaluation..
Evaluation..Evaluation..
Evaluation..warsanb
 
Final evaluation music video
Final evaluation music videoFinal evaluation music video
Final evaluation music videoryangriffiths1999
 
Media evaluation Question 1
Media evaluation Question 1Media evaluation Question 1
Media evaluation Question 1abbybray98
 
Ayonna Media Evaluation Task 1
Ayonna Media Evaluation Task 1 Ayonna Media Evaluation Task 1
Ayonna Media Evaluation Task 1 ayonna
 
Media Evaluation
Media EvaluationMedia Evaluation
Media EvaluationAmy Adair
 
Evaluation
Evaluation Evaluation
Evaluation Davina27
 
Question 4 transcript
Question 4 transcriptQuestion 4 transcript
Question 4 transcriptChloe044
 
Evaluation question 1: In what way does your media project use, develop or ch...
Evaluation question 1: In what way does your media project use, develop or ch...Evaluation question 1: In what way does your media project use, develop or ch...
Evaluation question 1: In what way does your media project use, develop or ch...ajatuchband
 
Andrew Goodwins Music Video Conventions
Andrew Goodwins Music Video ConventionsAndrew Goodwins Music Video Conventions
Andrew Goodwins Music Video ConventionsEmilia Angove
 

Similaire à Task 1 Media Evaluation (20)

Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Evaluation q1
Evaluation q1Evaluation q1
Evaluation q1
 
Question 1
Question 1Question 1
Question 1
 
Evaluation question 01
Evaluation question 01Evaluation question 01
Evaluation question 01
 
Question 1 evaluation
Question 1 evaluationQuestion 1 evaluation
Question 1 evaluation
 
Question 1
Question 1Question 1
Question 1
 
Evaluation..
Evaluation..Evaluation..
Evaluation..
 
Final a2 evaluation
Final a2 evaluation Final a2 evaluation
Final a2 evaluation
 
Final evaluation music video
Final evaluation music videoFinal evaluation music video
Final evaluation music video
 
Media evaluation Question 1
Media evaluation Question 1Media evaluation Question 1
Media evaluation Question 1
 
Ayonna Media Evaluation Task 1
Ayonna Media Evaluation Task 1 Ayonna Media Evaluation Task 1
Ayonna Media Evaluation Task 1
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
 
Evaluation Q1
Evaluation Q1Evaluation Q1
Evaluation Q1
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1
 
Evaluation
Evaluation Evaluation
Evaluation
 
Question 1
Question 1Question 1
Question 1
 
Question 4 transcript
Question 4 transcriptQuestion 4 transcript
Question 4 transcript
 
Evaluation question 1: In what way does your media project use, develop or ch...
Evaluation question 1: In what way does your media project use, develop or ch...Evaluation question 1: In what way does your media project use, develop or ch...
Evaluation question 1: In what way does your media project use, develop or ch...
 
Andrew Goodwins Music Video Conventions
Andrew Goodwins Music Video ConventionsAndrew Goodwins Music Video Conventions
Andrew Goodwins Music Video Conventions
 
Pitch
PitchPitch
Pitch
 

Plus de LRMusicVid

UNIT 04 AO5 Jack Craig Client Report
UNIT 04 AO5 Jack Craig Client ReportUNIT 04 AO5 Jack Craig Client Report
UNIT 04 AO5 Jack Craig Client ReportLRMusicVid
 
Craig Fahy Marketing Presentation - UNIT 04
Craig Fahy Marketing Presentation - UNIT 04Craig Fahy Marketing Presentation - UNIT 04
Craig Fahy Marketing Presentation - UNIT 04LRMusicVid
 
Zack Barton Unit 01 A04 - Compare distribution channels and ownership patterns
Zack Barton Unit 01 A04 - Compare distribution channels and ownership patternsZack Barton Unit 01 A04 - Compare distribution channels and ownership patterns
Zack Barton Unit 01 A04 - Compare distribution channels and ownership patternsLRMusicVid
 
Chloe question 3 digipak
Chloe  question 3 digipakChloe  question 3 digipak
Chloe question 3 digipakLRMusicVid
 
Elena evaluation question 3
Elena evaluation question 3Elena evaluation question 3
Elena evaluation question 3LRMusicVid
 
costume analysis
costume analysiscostume analysis
costume analysisLRMusicVid
 
Music video analysis
Music video analysisMusic video analysis
Music video analysisLRMusicVid
 
Technical analysis conor maynard
Technical analysis  conor maynardTechnical analysis  conor maynard
Technical analysis conor maynardLRMusicVid
 
Dj format weknow_treat
Dj format weknow_treatDj format weknow_treat
Dj format weknow_treatLRMusicVid
 

Plus de LRMusicVid (13)

UNIT 04 AO5 Jack Craig Client Report
UNIT 04 AO5 Jack Craig Client ReportUNIT 04 AO5 Jack Craig Client Report
UNIT 04 AO5 Jack Craig Client Report
 
Craig Fahy Marketing Presentation - UNIT 04
Craig Fahy Marketing Presentation - UNIT 04Craig Fahy Marketing Presentation - UNIT 04
Craig Fahy Marketing Presentation - UNIT 04
 
Zack Barton Unit 01 A04 - Compare distribution channels and ownership patterns
Zack Barton Unit 01 A04 - Compare distribution channels and ownership patternsZack Barton Unit 01 A04 - Compare distribution channels and ownership patterns
Zack Barton Unit 01 A04 - Compare distribution channels and ownership patterns
 
James unit 30
James unit 30James unit 30
James unit 30
 
Chloe question 3 digipak
Chloe  question 3 digipakChloe  question 3 digipak
Chloe question 3 digipak
 
Elena evaluation question 3
Elena evaluation question 3Elena evaluation question 3
Elena evaluation question 3
 
costume analysis
costume analysiscostume analysis
costume analysis
 
Presentation1
Presentation1Presentation1
Presentation1
 
Mise en-scene
Mise en-sceneMise en-scene
Mise en-scene
 
Music video analysis
Music video analysisMusic video analysis
Music video analysis
 
Technical analysis conor maynard
Technical analysis  conor maynardTechnical analysis  conor maynard
Technical analysis conor maynard
 
Time planner
Time plannerTime planner
Time planner
 
Dj format weknow_treat
Dj format weknow_treatDj format weknow_treat
Dj format weknow_treat
 

Task 1 Media Evaluation

  • 1. In what way does our media product use, develop or challenge forms and conventions of real media products? By Sophie O’Dell
  • 2. Still Images synced to the beat... In our music video we developed the convention of using the beat of the song to enhance our music video. We achieved this by syncing up the beat of the song with the images and cutting them so they flashed to a different still image on each beat. This effect was inspired by Beyonce’s video ‘Countdown’ which uses this same technique however we challenged it by creating different images rather than just repeating the same one. This adds more interest for the viewer and allows us to show clearly each singer in the band.
  • 3. Looking... Mirror image We developed the Goodwin convention of looking by using a mirror effect in the editing process on two clips within our music video. The first one was of Chloe and I mirrored so there was two images of our faces side by side, and the second was a mirror image of all three of us in the studio. We were also inspired by Beyonce’s video ‘Countdown’ to use this convention . Although we developed it by wearing black clothing on a white background, to enhance the dominant female pose instead of copying Beyonce’s idea of bright colours and stark backgrounds. Other videos which also inspired us was Rihanna ‘ Where have you been’ where they use the mirroring convention at the beginning of the video when she is in the water.
  • 4. Sloow motion walk – Emphasising emotion We used the pop video convention of slow motion shots of Chloe walking towards the camera. We developed this convention by editing the lighting on this shot so the audience cannot see her face, emphasising the feelings of depression which are felt through the video by the artists and also the feeling which is highlighted through the lyrics “Cant we just make love and not war”. We were inspired to use this convention from looking at various pop videos which used slow motion actions to emphasise moments and emotions of the song.
  • 5. Pop Genre Girl Band In our music video we used the typical girl band convention and Goodwin’s Voyeuristic convention of presenting close up shots of the girl band, to enhance emotions, attraction to the band and highlight each band member. We challenged this convention by filming the shot in front of a bight graffiti background which emphasised the urban theme. This shot also gave the video continuity as we used this shot for every chorus section. Our idea for this shot was inspired by Little Mix’s song ‘Wings’.
  • 6. GRAFFITI We have used the convention of a motif on our pop group album release advert to connect all three elements of our music package together. This motif is an image of graffiti which is a common theme throughout our music video, seen on the backgrounds behind us and the use of bright colours. This motif also creates and highlights the urban theme of our pop group. We were inspired by Rita Ora for our theme and so went onto relate all our elements of mise en scene to urban styles.
  • 7. Split Screen with Wipe In our music video we used a split screen convention to show the contrasts between our two settings. This idea was inspired from the video Intersections – Diptych. However, we developed this convention by adding a wipe transition effect, allowing it to smoothly wipe from one setting to another. Showing our urban setting and our plain white room setting.
  • 8. Repeating it slooow Movement sped up and repeated. When the lyrics “White Flag” repeated at the latter end of the song, we wanted to use an shot which also repeated to add an element of continuity to this part of the song. We chose to use a typical pop music video convention of using an abstract shot which had been edited , cropped and slowed down to create the bold image we wanted. We were influenced to use this sort of shot by videos of Rihanna such as Only girl in the world. However, we challenged the idea by cropping out just one simple movement of me falling backwards and repeated it, we also co-ordinated my clothing (white shirt) with lyrics in the song (White flag).
  • 9. Posterise! Posterise Effect On our digipak we have used an editing convention to create a common background theme which we have also used on our advert. This editing technique is called posterise which gives the digipak and advert a distinctive style, and also adds a unique effect to the images of ourselves, creating artistic imagery for the consumer to be attracted to. It also highlights the our genre of band because its artistic like our urban theme of graffiti but also quite fancy like a typical pop theme.
  • 10. Close up – directed to camera In our music video we have used the convention of a close up shot which is directly addressed to the camera. This is a typical pop girl band convention , used to attract the audience through elements such as voyeurism. Also the close up gains interest and catches the eye of viewers. We were inspired in general by pop music videos for this shot, especially Beyonce’s video ‘Countdown’. However, we developed this shot by using hand gestures to create a different image from the others in the video but used the idea of wearing contrasting colours to the background in order to make us stand out.
  • 11. Ghost! Throughout our music video we have a continuous editing convention that we have used to maintain the audiences attention throughout, and make every shot more advanced from its raw foundations. We have used a ghosting affect over some of our shots like the bean bag shot, the chorus shot (in front of graffiti) and the black and white dancing shot. This convention has allowed us to blend two or more shots together so they can both be seen at the same time. We found this convention particularly effective when singing the chorus as two people can be seen singing the same lyrics up against two different backgrounds. This was a unique idea of ours and was not influenced by existing artists for this effect