1. November 8th, 2011
What is
all this
Google+
stuff
about?
1

2. Google+ wassup
History
Google Wave
Google Buzz
Google Plus
+40 million users
June 2011  October 2011
2

3. Google+ wassup
Numbers
• The Netherlands
+ 31 million 46.150
users
indexed* • Belgium
24.758
* source: www.findpeopleonplus.com 3

4. Easy way to organize your friends and contacts. You can
follow somebody but that person doesn’t have to follow you
back (Twitter principle) 4

5. Video chat, with a maximum of 10 persons simultaneously.
The url is sharable, so the conversation is NOT private!
5

6. Upload photos and videos from your phone, share them with
your circles and access them from any device.
6

7. Personal Google Search/Reader: search for topics you’re
interested in and subscribe to that topic. This way you stay up
to date inside the social network environment. 7

8. Group texting.
Think ‘Whatsapp’ or Blackberry Messenger: users can share
messages within their circles. 8

9. +1 is similar as the Facebook ‘like’ button
• A Google +1 also influences the Google ranking of a
webpage (not clear) & influences your personal search.
• All your personal +1’s are visible on your Google+ profile.
9

10. Almost forgot the games section!
10

11. Google+ wassup
What’s new?
Groups,
Games,
Group chatting,
Uploading photos and videos,
Subscribing to content,
Group texting,…
NOT
innovative?
11

12. Google+ wassup
Google focus
For you:
• Reducing the clutter
• Organizing online content
• Making content more
personalized
• Integration of all Google
services
For Google:
• Making advertising more
relevant (targeting)
Picture credits: http://abhijitdara.deviantart.com/art/Harder-Better-Faster-Stronger-137972817 12

13. Google+ wassup
Is it
useful
for us and
for our
clients?
13

14. Google+ wassup
One more Social Network? Oh why?
Is Google+ useful for brands?
Fresh approach to customer service & engagement / more 1-on-1.
Example: Circles, people can choose to what content they sign up.
Segmenting & organizing brand fans, customers & influencers for insights
Example: test circle for focus groups
B2B sales force enabler
- Google+ might challenge Linkedin: (connection with Google Apps)
- Use as a collaboration platform for teams: Google Docs, video chat
Create and promote branded ‘sparks’ (topics) and become specialist
Remember Google Search… your (official) Google+ Page will be indexed fast
and might be on top of search results!
14

15. Google+ wassup
Will it really challenge Facebook?
Branding Analytics Hangouts
• More room for • More insights via • Youtube live (watch
layout Google Analytics & chat)
Maps Apps Search
• Integration with • Business email in • Googles universal
Google+ the cloud, workforce search + social =
is one click away stronger
15

16. Google+ wassup
First cases
16

17. Google+ wassup
November 7th 2011 @ 22:41
17

18. Google+ wassup
Google+ Page
Source: https://plus.google.com/pages/create 18

19. Google+ wassup
For businesses and brands
Google+ pages help you connect with the customers who love you.
They can recommend you with a +1, or add you to a circle to listen long-term.
They can spend time with your team, face-to-face.
All you need to do is start sharing, and you'll soon find the fans and loyal
customers that want to say hello.
Extra tips!
• You can link your G+ Page to your AdWords account with Social Extensions.
• Direct Connect: search on Google for ‘+Toyota’ to find the Google+ Page of Toyota
19

20. Google+ wassup
Examples of Google+ Pages
• All American Rejects • The Muppets*
• Anderson Cooper 360 • Pepsi
• Angry Birds • Phoenix Suns
• Barcelona Football Club • Save the Children
• Burberry • Special Report with Bret Baier
• Dallas Cowboys • Toyota
• Good Morning America • Train
• H&M • WWE
• Macy's • X Games
• Modelland • Zen Bikes
20

21. Google+ wassup
Get
started
and figure
things out
along the
way
21

22. The first steps
1. Jump in and start practicing with a personal account.
2. Get your profile right.
3. You need to develop relationships before sales.
Start to connect and build relationships.
4. Use Google Plus to get links out there
(e.g. links to content from your company)
5. Get +1′s for your content.
6. Provide value to your connections.
7. Be creative.
8. Use it for search engine rankings.
9. Do it as a land grab. Past experiences on previous platforms have shown that people
who get in early can get a nice advantage in terms of getting connections and mind share.
10. Get ready for Business Pages.
Set up a Business Page and learn.
22

23. Final tip
MORE
http://www.slideshare.net/SocialMotus/everything-you-need-to-know-about-google-plus-8878147
23

24. Google+ wassup
Sources
• http://www.google.com/intl/en/+/demo/
• http://drivingtraffic.com/how-im-using-google-plus/
• http://www.attractionmarketingonline.com/google-plus-market-brand/
• http://www.rightmixmarketing.com/right-mix-blog/google-plus-for-business-guy-
kawasaki-chris-brogan/
• http://findpeopleonplus.com/search?keywords=Belgium&mode=country
• http://www.slideshare.net/bengaddis/what-google-means-for-marketers
• http://smarterware.org/8248/what-google-learned-from-buzz-and-wave
• http://plusweek.ly/google-officially-has-40-million-users
Google+ Pages
• http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html
• http://adwords.blogspot.com/2011/11/get-closer-to-your-customers-with.html
• http://www.slideshare.net/jbell99/google-for-brandsogilvy
24

25. Thank you for listening.
Now let’s talk.
Helena Van Eykeren
Marketing Planner
hvaneykeren@luon.com
25