1. What’s an Ident?
An ident is a short clip
A moving logo to
shown on TV which
represent a brand
tells you what
which happens
channel you are
before a show.
watching
A short visual clip
used before a
Idents usually last programme starts
around 20seconds and reminds you
what you about to
watch.
Examples:
http://www.tv-
ark.org.uk/mivana/mediaplayer.php?id=9ca46dfd6320c2f1174a68aa7bc68d71&med
ia=bbc3_ident3_2005&type=mp4
2. Packaging Segmentatio
Branding Marketing Scheduling Identity and Re- n within
packaging Scheduling
Ident Purpose
All idents have two main purposes:
The first reason for making a TV ident is that they are a clever way to
attract an audience to a channel and make them instantly recognise
that channel.
The second purpose would be to establish and reflect the channels
identity as well as the corporate identity so if the content of the
channel is comical they would have an ident that would make you
laugh or if their content was factual their ident would reflect this.
Lets you know what programme is about to come on.
Stand out from competition.
Link ident to programme to loose continuity
3. Ident Design
The design of an ident is very important because it’s the main way a
company will get across their message. How the ident is designed will
reflect on how the audience will see them and can depend on
whether or not someone will watch the channel.
The main points for the design of an TV ident are:
Tempo(how fast/slow paced the TV ident is)
Audience Interaction(Do Idents interact with the audience)
Informative or Entertainment(Is the ident there to be informative or
is it purely for entertainment purposes?)
Density(How much information is in the ident)
Setting/Time(where is the ident set and in what time period?
(past, present or future)
4. Ident Design
http://www.tv-ark.org.uk/mivana/mediaplayer.php?id=f0a506703207117112d6ee1f961c17ea&media=bbc1hippos2006&type=mp4
Setting/Time Density
From what we can see it There is no density in the ident
looks like the setting is it just shows video however
underwater and during there is room for text and
the daytime as you can images around the page.
see the light
Audience interaction
Tempo
There is no interaction with
The tempo of the ident the audience all the action
is going at a slow pace happens inside the scene.
and it goes perfectly
with the slow music in
the background.
Informative or Entertainment
It is both Informative and Entertainment. The narrator
informs the viewer of what’s coming up next there aren't no
interaction with viewers.
5. History of idents
The history of BBC television idents began in the early 1950’s
-The first ident, ‘’Television Symbol’’ or the ‘’Bat’s Wings’’ (1953-1960)
-Then first incarnation of the globe, introduced in 1960 (1960-1964)
-The ‘‘mirror globe’’ ident, the first ident in colour (1969-1974)
-The final mirror globe use the twin striped BBC1 legend (1981-1985)
-In 1985, the first computer generated BBC One ident was introduced the ‘’Computer
Originated World’’ (1985-1991)
-This outdoor image depicts ‘’Cley next the sea’’ (1997-2002)
-The ‘’Capoeira’’ is marked the departure of the globe that was used as BBC One’s
symbol for over 39 years.
-The circle idents were introduced on October 7, 2006.
6. Task 1
BBC ONE Disney
Channel
E4 BBC Three
Cartoon Cbeebies
Network
Five MTV
7. Questions
WHAT'S AN IDENT?
AN IDENT IS A SHORT CLIP SHOWN ON TV WHICH TELLS YOU WHAT PROGRAMME IS GOING TO BE SHOWN.
NAME A PURPOSES OF AN IDENT?
Purpose of an ident is to identify a channel
WHEN DOES A IDENT USUALLY APPEAR?
Before a programme starts
HOW LONG DOES AN IDENT USUALLY LAST?
20-30 seconds
WHENS BBC ONES FIRST IDENT AND WHAT WAS IT CALLED?
In 1953 /Batwings
9. Annotation
BBC3
This ident has been made for BBC3. The ident is 21 seconds long. The ident is very detailed
and has many different visual effects. As soon as the ident starts music is played it sounds as
there are drums playing the background the music gradually gets louder. The music will attract
the audience as its catchy and the ident shows the world spinning with all flowers and buildings
on the world. The beginning shot is a establishing shot of flowers growing and different tress.
There are many lights in this ident pink, green, purple, blue and purple. The ident tells us ‘Don’t
tell the bride’ will be on next. The world looks very pretty and fits in with the programme
describing how the bride could look. There is an extreme close up of the flowers as the flowers
are directly in front of the camera. The ident is anti realist because there’s a walking box and the
world pink which obviously means the ident is anti realist. There are many different things
through out the ident such as flowers, trees, TVs, cars and people. These have been made by
using computer animation and different types of effects. The ident shows traveling around the
world to see bbc3 on the way you see many new things this could mean you can see new things
every time on this channel. Through out this ident they have used an establishing shot by
showing new things shown in the world however when BBC Three appears its more closer up as
it brands the channel. Also its spinning so it can represent that its worldwide and how the BBC
is international and worldwide. The ident contains a female voice narrator and she sounds
curious and enthusiastic as she describes the programme shown next ‘don’t tell the bride’ and
‘two pints’ its shown on a Saturday night and the programme that is going to be shown next.
This ident is mainly aimed at people aged 20+ and people who have families as well as adults.
He also refers to strong language used this suggests younger people shouldn’t watch the shown
about to come on. It also advertises at the top right corner that the programme is available with
subtitles, which means deaf people can still feel apart of the programme however instead of
listening to it, they can read it and they have the same opportunities as everyone else. The
purpose of this ident is to entertain the viewers and keep them watching the channel as the ident
is different from any other ident. It also informs the viewer to what is being shown next. The
pace of this ident is very high and its all constantly moving and bright colours all used through
out the whole ident.
10. Annotation
BBC One Ident
The ident is from BBC 1 and its quiet complex with the different effects. This music is calm
and sounds like the beginning of a song also the music is like a jingle and could be played
anytime. The visual image is shot from the underneath, medium close ups and long
shots, this gives the viewer different aspects of what's going on in each shot. Its set in a
natural environment, and they use hippos which give off a nice vibe towards the viewers
by making them feel relaxed and calm. The ident looks as if its bringing all the hippos
together like a family, this could mean the next programme will be for families to get
together and watch the show or film about to come on. The ident also has a bit of
romance in it as you see two idents rub there noses together. The hippos are animated
and everything was done on a computer because you couldn't really ask hippos to form a
circle. Within the circle another circle lines it up, followed by the BBC logo which helps to
brand the channel. The BBC has used this format a few times in other idents with the
animals and having them move in a circular motion. BBC first displayed a logo between
programmes to identify its service. Then we see the familiar logo of BBC one, this brands
the channel. Then the hippos carry on swimming around the logo this can represents the
world and how the BBC is worldwide. The ident contains a male voice narrator and he
sounds enthusiastic as he talks about the xfactor finals, this makes him sound friendly
and it gets the viewers excited to watch the programme. I think the ident is targeted at
people who enjoy being entertained and has a bit of comedy in the programme. Its aimed
at people aged around 16+. It also advertises at the top right corner of the ident that you
can put subtitles up which would be for deaf people this would then allow them to view the
programme just like everyone else. The purpose of this ident is to keep the viewers
entertained and watch the channel it also tells you what channel you are about to watch.
BBC Idents are all very different however there all very colourful and use music which
starts low and gradually gets louder Throughout this ident the hippos are constantly
moving .
.
11. Annotation
4 Music Ident
This ident has been made for 4 music. The ident is 30 seconds long. The ident is very basic as its just set
outside a shop the ident contains two teenagers a man and a woman. The lights flash of the shop
green, orange, purple and pink as the flash music starts to play the song lasts throughout the ident and the
boy begins to dance acting as if he's a robot then he points at the girl and she begins to dance like him and
she put her bag down and it looks as if there is a firework in there as there’s a flash of colours which
appear out the bag. The music stays at the same volume throughout the whole ident. The music will mostly
attract teenagers and draw them to the ident itself. The beginning of the ident starts at a mid-shot as they
start to dance with his legs it shows a establishing shot, there are loads of light flashing as the dances. The
lights are very bright and colourful and the lights over power the dance. To catch the audience’s attention
even more they grab out a pretty women, who is caring a bag of shopping. There is an extreme close up
of both people as they look directly at the audience which means there both confident. This is also shown
by their body language in the way she walks with her shopping bag in confidence and the way he dances
which shows he likes attention. They have used computer animation and using lighting effects to have
good lightening effects throughout the ident. There has been an establishing shot of boy teenagers doing
the same dance with all multicolour lights flashing everywhere, to make the ident look fun and not boring
this keeps the viewers fixed to the television and keeps them watching. Then after we finally see the
women pick up a phone as she does that there is another establishing shop as the logo 4music appears.
The ident doesn’t contain any narrators just a dance beat and two teenagers dancing this could mean there
is going to be a dance channel up next the ident is very beating as this could get people into the mood to
dance. It’s mainly aimed at people aged around older teenagers male or female as both have been used in
this ident. This could mean the channel shown next isn't just for a certain gender it’s for everyone. The
purpose of this ident is to entertain the viewers and keep them watching the channel as it is an unusual
ident and no an average thing you usually see outside a shop. Also the audience may be able to relate to
this ident, this could also reflect 4 music's personality as there idents are very creative and upbeat and
colourful. 4 music is aimed at everyone not just a certain gender as shown on the ident. The pace of the
dance and music in the ident is constantly moving and very high. This ident has used many different shots
though the ident close ups, mid shots and establishing shots there are quick shots for each movement this
could relate to how energetic and fun 4 music is.
