1. Look magazine analysis
By Josephine Fadare

2. Front page analysis
Colours- pink and white which The writing at the top of the
suggests its feminine because it front cover is a strapline
aimed at women. ‘guilt free shopping’ suggests
Masthead that they are persuading
‘look’ this suggests the readers to look inside for
magazine is representing the shop , the word ‘guilt’ makes
word look for the reader to the reader feel as if they are
look at the images and doing wrong for buy more
pictures in this magazine. clothes.
The masthead has been
The font O is represented as an
done is serif and the front is
expression of the readers eyes
widely open as a result it makes pink and bold which is eye-
the reader very curious to look catching to the
inside.
readers, which makes the
magazine more interesting.
‘KIM's secret hook-ups’ the font Magazines uses famous stars
size is big and its in bold writing e.g. Kim Kardashian as she is a
which attracts the target audience celebrity therefore it attracts
as they wants to know what's customers and fans to be like
happening and is a representation her and buy this magazine .
of ‘gossip’ as it makes reader talk Celebrities as fans want to know
about what going on to other the latest ‘gossip’ about their
people. favorite model/ celebrity.
The line ‘Wedding outfits you WILL
wear again ’ helps attract the reader
for advice on type of outfits they Pictures- there are varieties of
can were for their big day. The word pictures shown e.g. clothing and
‘WILL’ is in capital which suggests handbags . The reader can tell
they are saying that the reader will The magazine what genre this is as the
magazine is based on women's
definitely get the dress they want
and persuasive them that you can doesn't’t offer clothing which also suggests to
wear the dress again. the target audience it’s a fashion
promotion gifts magazine.

3. Information and what's inside
about Look magazine
• The UK's biggest selling fashion magazine, Look's unique mix of
authoritative and accessible shopping advice, beauty tips,
celebrity news and real-life features makes it a must-read for
every trend-conscious woman.
• Look's positive, inclusive ethos extends throughout the brand,
from the uplifting tone of its news stories through to the use of
realistically sized models in every issue. The readers can see the
latest trends, beauty news and celebrity style at
www.look.co.uk where users can browse and buy in excess of
127,000 products from over 2,500 brands spanning the entire
high street. Look magazine is a glossy high street fashion and
celebrity weekly magazine for young women. The magazine
was launched on February 2007. the magazine website was
also re-launched in January 2010
• The measures of audience are readership and circulation. Also
the website helps the readers know the latest fashion on their
phone by going on the website.

4. Target audience
• The target audience is for young women
around ages of 18-30.
• The magazine has been reed by 651,000
adults a year.

5. The demographics and
psychographics
• The magazine is demographic, as it appeals to young women who
live in a urbanization areas. People who earn a high income can
afford the magazine and the magazine tries to persuasive mainly
English ethnicity
• Psychographic profile –personality, mainstreamer, quirkiness ,
secedes, reformers, aspires
• The psychographic is popularity of a celebrity who is used to
advertised the magazine. The has it own mainstream, trend
following celebrities.

6. How look magazine appeal to
through content
By the following:
Readership
Circulation figures
Frequency
Price
Type of advertisers
Number of pages
Content

7. Content
• The content in this magazine is telling readers
what's going to be in the magazine.
• Look magazine appeal through font and the
use of writing to make it interesting.

8. Multiplatform & Price
• At the moment the company ‘look’ isn't
multiplatform yet.
• The cost of this magazine is £1.80. But varies
when a reader subscribes for the magazine
either weekly or monthly.

9. readership
• The magazines medium’s essential strength lies in the active way
in which readers choose and use their look magazine. Magazines
like Look, are an active medium, with the reader in control. This is
because it depends on , the target audience if they like the
magazine and if it appeals to them e.g. fashion, as a result this
will show if the magazine is going to be successful or not. The
magazines number of readership is 523,000.
• Magazines and the internet work well together. Information in
look magazine sometimes leads readers to obtain more details
on the internet, and they may then purchase something as a
result of exposure to both media. Other the other hand
readership is also measured by the surveys of the population. In
conclusion Readership is practically always larger than
circulation, because of "pass-on readers" - in other words, each
copy sold is normally read by some people as well as its buyer.

10. Circulation figures
• look magazine circulation figures is 300,161 or 313,358
but their circulation figures are measured by the
number of copies it distributes, on average, for each
issue and sales. Also Circulation relates to the number
of copies circulated to the public. Circulation has a big
link with readership.
• The only way that readership can be smaller than circulation
is if some buyers don't read the publication themselves, but
immediately pass it on to others. Normally, this only
happens when the "buyers" aren't paying for the
publication, as with controlled-circulation publications.
Number of copies it distributes, on average, for each issue

11. frequency
• The frequency of this look magazine is weekly,
the magazine is kept in stores for a week at
the same price but occasionally have special
offers and magazine is discounted to £1 or for
people who subscribe weekly or monthly to
the magazine .
•

12. Type of advertisers
• Look magazine appeal through content of typical
advertisers by advertisements often appear
simple, but are actually very complex. Although the
copy is almost always short, the layout is perfectly
designed to maximize its effect. The interplay of
words and images on the page attracts and maintains
a reader’s attention, communicates a message, and
convinces a reader to do something he wouldn’t
otherwise do. Ads can direct readers to visit
websites, buy products, form opinions, or think
positively about an advertiser.

13. The number of pages
• Look magazine number of pages is around 132
but varies , the more pages appeal to readers
in this magazine as it makes the reader want to
read more and explore different gossip
involved because of the layout and how the
magazine use different techniques to
persuasive readers to believe untruthful
stories.

14. Exploring look magazine
• Magazine ads e.g. look magazine generally
have the following elements: a creative
image, a large headline, and a section of text
with small font for details. These elements work
together to attract and maintain a reader’s
attention, and instruct them to act. Although
ads show great variety, they actually follow a
standardized format
• Finally, the trend becomes saturated in the
market, usually at very low prices. With trendy
items like a must-have designer handbag, the
item becomes widely available as a knock-off

15. Bibliography
• http://www.consterdine.com/articlefiles/42/HM
AW5.pdf
• Wikipedia
• http://shop.irregularchoice.com/blog/wp-
content/uploads/ICLook27.09.10CVR_HR.jpg
• http://courses.washington.edu/webrhet/engl28
1/handouts/genreguidech3.pdf
• http://www.ipcmedia.com/look
• And some of my own general knowledge

16. Question time???
• When was look magazine first launched?
• Who is look magazine target audience?
• Does look magazine have there own website?
• Which celebrity is on the front cover of this
look magazine?
• How does this magazine appeal to women?

17. Thank you for
listening