This is a course that I teach at Guilford Technical Community College as a continuing education course for small business owners and entrepreneurs. This course is designed to get people thinking about their brands and to use social media to market and promote the brand.

2. Facilitated by Chisa D. Pennix-Brown, MBA
Info@LadyBizness.com

3. Name
Business/Industry
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

4. Q
What is a Brand
or Branding?
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

5. A
1. The association of certain products (and
characteristics of these products) with a
brand name.
2. Name, term, design, symbol, or any other
feature that identifies one seller's product
distinct from those of other sellers.
3. INTANGIBLE
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

6. Definitions Emphasize
2 Things
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

7. B
Business
R
A
Reputation
Attitude
N
Needs
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
D
Demand

8. Q
Why Should You
Establish a Brand?
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

9. A
1. Build Credibility
2. Differentiate Yourself from the competition
3. Reduce the need to compete on Price Alone
4. Ability to INCREASE prices based on brand
5. Establish a MONOPOLY in your industry
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

10. GROUP
WORK
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

11. Brand Needs
1. Name
2. Logo
3. Colors
4. Tagline
5. Social Media
6. Hashtag
7. Bio
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
TIPS
Google your business
Google: Cheap Domains
Buy your domain
Get a professional email
Use an email service

12. Tools You Can Use
Create a Boilerplate about Yourself & your Business
Consistent Message with a Tagline
20 second impact statement = What Issue You Solve?
60 second commercial = How you Solve the Issue & Differentiate?
Memberships, Networking, Engagement
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

13. Find the Best Times to Post
Automate Basic Messages
oIFTTT.com
oBufferApp.com
oTwuffer.com
oDlvr.it
oGremln.com

14. What was your
Show Up & Show Out!
Moment of the Day?
Additional Questions & Comments
Please Complete your Surveys.
Thank You for the
Investment of Your Time!
Chisa D. Pennix-Brown. MBA
CEO of Lady Bizness, Inc.
Info@LadyBizness.com
Show Up & Show Out!