This workshop was given as a part of the #Greensboro Chamber of Commerce's #TechThursday series. It empowers the information that business owners need for demographic research, marketing, targeting consumers & customers, and business plan excerpts that will enable financial projections online!
1. Marketing Research Tools to
Grow Your Business
Facilitated by GTCC Instructor
Chisa D. Pennix-Brown, MBA
2. Housekeeping
Please turn phones to silent of vibrate
Feel free to take photos & post
Use our hashtags online
#TechThursday
#GSOChamber
#BiznessBranding
Please ask questions
Introduce Yourself & Your Business
3. Agenda
Choosing Your Target Customer
Business Librarians
Determining Data Needs
Finding Data Sources
Compiling the Data
4. YOUR Target Customer
Who is your target?
What do they buy?
Where do they live?
Where do they shop?
When do they buy?
Why do they buy your
product or service?
How much do they make?
5. Business Service Librarians
Lauren Poteat
336-373-4559
[Lauren.Poteat@Greensboro-nc.gov]
John Raynor
336-883-3216
[John.Raynor@HighPointNC.gov]
6. What DATA do YOU Need?
General Market Research
Competitive Analysis
Business Plan
Find New Customers
Enter a New Market
Determine Business Type
Gain Investors
Need a Physical Location
Not Sure What
Business to Start
Already in
Business
Need Money &
Expansion
7. Maxie B’s
Maxie B’s is a
locally-owned
bakery and dessert
café in on
Battleground Ave in
Greensboro, NC.
10. Business Decision
Find new customers, identify new store
locations, analyze your market,
evaluate your competitors, target
media and direct mail campaigns.
You can opt to use the library's
account user ID: gsolibrary
password: greensboro.
15. NCLive
NC Live provides North Carolina residents
and students with searchable collections
of magazine, newspaper, and journal
articles, electronic books, historical
materials, maps, and much more -
covering a wide range of topics.
17. SimplyMap
A web-based mapping application that
lets users quickly create professional-
quality thematic maps and reports using
powerful demographic, business and
marketing data.
24. Compiling the Data
Place this Data in your Business Plan
Market Analysis
Marketing & Sales
Funding Request
Financial Projections
25. What is Your Show Up &
Show Out! Moment?
Find this presentation online at
www.SlideShare.net/LadyBizness
Please write a recommendation for
me at Linkedin.com/in/LadyBiz
Please complete your evaluations
Find future courses at www.NCSBC.net
Choose Guilford County
Thank you for having me!
Notes de l'éditeur
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
North American Industry Classification System & Standard Industrial Classification