1. Demonstration Behaviorism Vs Cognitive Psychology Use the left and right arrow keys to go backwards or forwards through slides.

2. To behaviorists, the human mind is like a black box. It’s sealed, and you can’t see inside.

3. The behaviorists claimed that we could still study the organism by selectively presenting stimuli to the “black box” Stimulus

4. Then…something happens in the person, and we see responses emitted by the organism (fancy way of saying “people do things”) Stimulus Example Responses: Working harder in the future Response Example Stimuli: Giving a raise after good performance ………………………… .

5. Then…something happens in the person, and we see responses emitted by the organism (fancy way of saying “people do things”) Stimulus Example Responses: Working harder in the future Buying the product Response Example Stimuli: Giving a raise after good performance Pairing music and attractive people with products in ads ………………………… . ………………………… .

6. Then…something happens in the person, and we see responses emitted by the organism (fancy way of saying “people do things”) Stimulus Example Responses: Working harder in the future Buying the product Staying away from the person who yelled Response Example Stimuli: Giving a raise after good performance Pairing music and attractive people with products in ads Getting yelled at ………………………… . ………………………… . ………………………… ..

7. Then…something happens in the person, and we see responses emitted by the organism (fancy way of saying “people do things”) Stimulus Example Responses: Working harder in the future Buying the product Staying away from the person who yelled Head turning, staring  Response Example Stimuli: Giving a raise after good performance Pairing music and attractive people with products in ads Getting yelled at Seeing a hottie  ………………………… . ………………………… . ………………………… .. ………………………… ..

8. To a behaviorist, the black box is sealed, closed, and inaccessible. They looked for law-like relationships between stimuli and responses (in a broad sense). Stimulus Example Responses: Working harder in the future Buying the product Staying away from the person who yelled Head turning, staring  Response Example Stimuli: Giving a raise after good performance Pairing music and attractive people with products in ads Getting yelled at Seeing a hottie  ………………………… . ………………………… . ………………………… .. ………………………… .. To Watson, what goes on in the box is unimportant!

9. They found classical conditioning (associative learning) and operant conditioning (instrumental learning) Stimulus Example Responses: Working harder in the future Buying the product Staying away from the person who yelled Head turning, staring  Response Example Stimuli: Giving a raise after good performance Pairing music and attractive people with products in ads Getting yelled at Seeing a hottie  ………………………… . ………………………… . ………………………… .. ………………………… .. reinforcement punishment Classical cond. Me being funny

12. Cognitive psychologists specialize in using creative ways to study what is going on in the black box. It is difficult to study what is going on in a person’s thoughts, but it is not impossible.

15. Notice, although we can not study what is in the “black box” directly in one study, we CAN gain information about cognitions with a series of creatively designed studies!! Change the Experiment Compare Results The challenge to a researcher is to find ways to change a study so that different hypothesized cognitions will produce different results