1. Create an Image
Create a Brand

2. Who are you in the market place?
Design
Construction
Maintenance
Residential
Commercial
Special niche

3. Is that message clear to your potential customers?
Advertising
Website
Company image
Associations with other companies
Company culture
How are you communicating this message to the market?

4. What is your company image?
Logo.....let it evolve
Uniforms
Sign writing
Site signs
Web site
Email signature
Quotation presentation material
Does it reflect the market you are aiming for?

5. Evolve your image to suit market
if it turns.
Example #1: Pre GFC print ad.

6. Evolve your image to suit market
if it turns.
Example #2: Post GFC print ad.

7. A brand communicates your market and image without saying so.
Advertising
Editorial
Tag Line to Your Logo
TV Opportunities
Social Media
Brand Association
Garden Shows / Home Shows
Tools to assist in building your brand:

8. Advertising
Print Media
Web advertising

9. Editorial
Media connections......have a story
to tell.
Photography......critically important,
invest in this.

10. Tag Line to Your Logo
“Resort style living for prestigious
properties”
“Experience, service and value is
our difference”
Landscape Solutions: “We get the
job done”

11. TV Opportunities
Build relationships
Be ready for opportunities
Be prepared for the good and
the bad of TV experiences

12. Social Media
Facebook
Twitter

13. Brand Association
Join with other brands who are
where you want to be.
Link in with material suppliers who
operate in a market that you are
aiming for.

14. Garden Shows / Home Shows
Opportunity to be the client and
communicate your market, image and
brand.
Media opportunities.
Warning.......be aware of the costs and
confirm if it is worth spending for your
situation.