This lecture was delivered to @MichaelCayley's Humber College PR Grad School Social Media class on March 29, 2010. Its intent is to emphasize the importance of Facebook in the new world of PR, communications, and brand engagement using case studies and statistics. Special thanks to Josh Bloom from Facebook Canada and Bryan Segal from ComScore Canada for case studies and market statistics, respectively.

1. And what it means in the new world of PR

2. Facebook’s Mission: Give people the power to share and make the world more open and connected

3. Your Future Mission: Use Facebook to give CLIENTS the power to share and make their brand’s world more open and connected

4. What does this mean? In a time when technology empowers everyone to be a “broadcaster”, everyone is the media.

5. What does this mean? Facebook is the premiere platform to enable you to engage with this new breed of “reporters”.

12. The Facebook you know

13. The Facebook you need to know

14. Some Examples

20. What examples have you seen?

21. To Recap: The world of public relations / agencies is changing rapidly. See this as an opportunity Communication is your goal and that happens increasingly on platforms like Facebook Engaging in this space requires a two-way conversation and an investment in time/resources and strategy A key to this conversation is the creation of relevant content / stories Poking isn’t cool anymore

22. Thanks! Andrew Lane Weber Shandwick Canada @LaneAndrew [email_address] slideshare.net/LaneAndrew