The Right Stuff: What's in YOUR Portfolio?
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Presented at Tech Jobs LA at Blankspaces, July 21, 2012 The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skill-set, this is truly a GREAT time be working in our field. But--How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio? This presentation shows you how
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The Right Stuff: What's in YOUR Portfolio?
- 1. What’s in YOUR Por1olio? The Right Stuff Tech Jobs LA July 21, 2012
- 2. Our hosts License: CC BY-‐NC-‐SA www.lanehalley.com 2
- 3. About us* Lane Halley Chris Chandler @thinknow @chrischandler *Shannon O’Brien, @Shannon_Obrien License: CC BY-‐NC-‐SA www.lanehalley.com 3
- 4. OpportuniTes abound New devices Web-‐connected world Every business an e-‐business Social media revoluTon Sounds good, how do I get started? License: CC BY-‐NC-‐SA www.lanehalley.com 4
- 5. Interviewing is a two-‐way street How do your skills match their needs? What kind of work do you want to do? A good por4olio supports this conversa9on. License: CC BY-‐NC-‐SA www.lanehalley.com 5
- 6. What’s your skill set? License: CC BY-‐NC-‐SA www.lanehalley.com 6
- 7. What is User Experience (UX?) Dan Saffer “ The disciplines-‐of-‐user-‐experience” 7
- 8. Where’s your focus? PRODUCT DESIGN MARKUP / VISUAL CODE DESIGN License: CC BY-‐NC-‐SA www.lanehalley.com 8
- 9. The elusive unicorn PRODUCT DESIGN UNICORN MARKUP / VISUAL CODE DESIGN License: CC BY-‐NC-‐SA www.lanehalley.com 9
- 10. Different work styles One domain In-‐house Startup Roles & Generalist specialTes Agency Freelance Many domains License: CC BY-‐NC-‐SA www.lanehalley.com 10
- 11. Designing for mobile License: CC BY-‐NC-‐SA www.lanehalley.com 11
- 12. Hot topics HTML5, CSS3 Web Frameworks (Ruby on Rails) Responsive design NaTve applicaTon vs. mobile web Cross pla1orm work Web, Android, iPhone License: CC BY-‐NC-‐SA www.lanehalley.com 12
- 13. Hiring managers say… “We don’t hire specifically for mobile or desktop. We have some clients where we design for all pla4orms-‐-‐ mobile, Web, Facebook. Being able to design cross pla4orm is very important.” License: CC BY-‐NC-‐SA www.lanehalley.com 13
- 14. Hiring managers say… “We don’t have mobile specialists, we have mobile projects.” License: CC BY-‐NC-‐SA www.lanehalley.com 14
- 15. Hiring consideraTons An experienced mobile designer: • ArTculates pla1orm choices • Knows common convenTons • Thinks through and communicates interacTons and transiTons • Knows the device resoluTon landscape License: CC BY-‐NC-‐SA www.lanehalley.com 15
- 16. Senior and junior roles Senior Junior Generate ideas Know the tools Make pla1orm Domain knowledge choices Show that you can Lead projects do the work License: CC BY-‐NC-‐SA www.lanehalley.com 16
- 17. Don’t put yourself in a box Mobile is “hot” Best soluTons are not pla1orm driven Design for mulT-‐pla1orm experiences AnTcipate conTnued tech. changes The best career strategy? Stay balanced. License: CC BY-‐NC-‐SA www.lanehalley.com 17
- 18. The interview process License: CC BY-‐NC-‐SA www.lanehalley.com 18
- 19. How to find a job (YMMV) Hiring manager Personal referral Recruiter Job posTng License: CC BY-‐NC-‐SA www.lanehalley.com 19
- 20. The interview process Small company Large company Direct hire HR department Either may use a recruiter License: CC BY-‐NC-‐SA www.lanehalley.com 20
- 21. The mulT-‐step interview ApplicaTon Cover leper, resume, links to work Phone screen(s) ConversaTon about work, process In-‐person interview(s) AddiTonal work samples, design acTviTes License: CC BY-‐NC-‐SA www.lanehalley.com 21
- 22. Hiring managers say… [I want to talk to a] “designer who can express and ar9culate their process, the problems they are trying to solve and the steps they took along the way. It’s important, and rarely seen.” License: CC BY-‐NC-‐SA www.lanehalley.com 22
- 23. Hiring managers say… “When they can provide sketches early on, all the way through to a finished product it gets me excited.” License: CC BY-‐NC-‐SA www.lanehalley.com 23
- 24. Your Web presence mapers Hiring managers want to know: Professionally acTve? InteresTng side projects? License: CC BY-‐NC-‐SA www.lanehalley.com 24
- 25. Building your por1olio License: CC BY-‐NC-‐SA www.lanehalley.com 25
- 26. Por1olio formats Web site Web links .pdf Other formats License: CC BY-‐NC-‐SA www.lanehalley.com 26
- 27. Hiring managers say… “We expect someone to have a por4olio site. They can send a .pdf, but you’re working for screen-‐based users, it’s essen9al to have a screen-‐based por4olio.” License: CC BY-‐NC-‐SA www.lanehalley.com 27
- 28. Hiring managers say… “A por4olio is a showcase. It should catch the eye and tell the story that you can do the work.” License: CC BY-‐NC-‐SA www.lanehalley.com 28
- 29. What goes in your por1olio? Who you are 3-‐7 pieces of client work Frame the deliverables Show your process Demonstrate adaptability License: CC BY-‐NC-‐SA www.lanehalley.com 29
- 30. Tricky situaTons Team Projects ConfidenTality Explain role Anonymize Credit others In-‐person only A personal project or two can help round out your por4olio License: CC BY-‐NC-‐SA www.lanehalley.com 30
- 31. Por1olio bloopers Too large, work too similar Fail to frame the work Show only the finished product Show a small sliver of the product Show work that is not yours License: CC BY-‐NC-‐SA www.lanehalley.com 31
- 32. Hiring managers say… “I’m incredibly busy, I want to get a good first impression, not slog through a lot of stuff.” License: CC BY-‐NC-‐SA www.lanehalley.com 32
- 33. Hiring managers say… “We see a lot of por4olios, I want someone to tell the story quickly about key projects they are proud of.” License: CC BY-‐NC-‐SA www.lanehalley.com 33
- 34. Case studies License: CC BY-‐NC-‐SA www.lanehalley.com 34
- 35. Where’s your starTng point? Already working in field Just starTng out Changing careers License: CC BY-‐NC-‐SA www.lanehalley.com 35
- 36. Let’s review some examples License: CC BY-‐NC-‐SA www.lanehalley.com 36
- 37. Thank You! Lane Halley Chris Chandler @thinknow @chrischandler License: CC BY-‐NC-‐SA www.lanehalley.com 37