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Customer Experience
Business as usual must now be extraordinary.
It is not the employer who pays the
wages. Employers only handle the
money. It is the customer who pays the
wages.
~Henry Ford
Critical

Profitable

Quality

Seamless
(Ideally)

Game-changing

Worthwhile

Customer-centric

Emotional

Complex

Engaging

Picture Source: http://www.ereachconsulting.com/wpcontent/uploads/2012/08/the-Customer-Experience-is.jpg
96% of unhappy customers don’t
complain, however 91% of those will
simply leave and never come back.

Source: 1Financial Training Services, http://ow.ly/sEwTY
Why?
It’s often a case
of:
“what the
customer needs
versus what the
customer gets”

Image Source:
http://marianina.com/blog/w
pcontent/uploads/2007/11/W
To understand the
man, you must
first walk a mile in
his moccasin.
~North American
Indian Proverb

Picture Source: http://bakerstreet.dreamwidth.org/803587.html
Not convinced yet?
89% of consumers have stopped doing
business with a company after
experiencing poor customer service.

Source: RightNow Customer Experience Impact Report
Nearly a third of consumers believe
that businesses are now paying less
attention to providing good customer
service.

Source: Echo 2012 Global Customer Service
Barometer
A customer is 4 times more likely to
buy from a competitor if the problem is
service related vs. price or product
related.

Source: Bain &
Co.
In other words, in order to provide an
excellent customer experience, you
must have your customer service in
order.
Picture Source: http://www.stockrockandroll.com/business-advice/keep-customers-happy/
What can you do?
•

Listen to your customers, THEN
act.

•

Respond quickly to customers’
needs and questions.

•

Provide a solution to your
audience’s need(s).

•

Provide multichannel customer
service.

•

Always let your customers know
how much they are valued.

•

•

Show compassion, and have some
passion!

Don’t forget about your
employees – empower and
inspire them.

•

Ensure your operations and
interactions are
straightforward.

•

Save the drama – maintain a
positive demeanor.

•

Use technology that can enhance
the relationship (Ex: LinguistNow
for Salesforce and Oracle
RightNow)
You know what can really
help?
Interacting with your
customers in their native
languages!

Picture Source: blogs.discovermagazine.com
You will earn the trust of your
customers when you talk to them the
same way they talk to each other and
themselves.
~PerryMarshall.com
How can you
respond to your
customers in their
native languages?
The answer:
http://languageio.com/prod
ucts/linguistnow-response/
Thank you!
Language I/O
(781) 990-1282

ask@linguistnow.com
To request a demo: http://languageio.com/contact-us/

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Customer Experience: Business as usual must now be extraordinary!