Through the collaboration, DR and KulturarvNord are going to develop eleven apps in total - one for each museum in the collaboration and a joint app. The project is based on open data, open source and generic app-modules. Each app is dynamic, so it allows the museums to use different modules and customize the app to their specific communication needs. Each museum is in charge of its own content development and to upload the content to the platform. The content is shared and pulled directly from CHAOS: \ _. This flexible system means that the museums can constantly change and add new content, e.g. about new special exhibitions - without the users having to upload the same content to different CMS’s.

1. Lars Ulrich Tarp Hansen
Head of Communication
KUNSTEN Museum of Modern Art
How we ride the digital wave
mandag den 22. april 13

2. mandag den 22. april 13

3. KulturarvNord
• Collaboration between
ten museums
• Easy to make new
products in different
constellations
• Sharing content and
technical experience
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4. mandag den 22. april 13

5. Problem
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6. Web-site
CMS
In gallery
touch-screens
Mobile app
CMS CMS
Problem
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7. Web-site
CMS
In gallery
touch-screens
Mobile app
CMS CMS
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8. > 20% of the
marketing
budget + time
Web-site
CMS
In gallery
touch-screens
Mobile app
CMS CMS
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9. > 20% of the
marketing
budget + time
Web-site
CMS
In gallery
touch-screens
Mobile app
CMS CMS
... and all the "free"
opportunities
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10. > 20% of the
marketing
budget + time
Web-site
CMS
In gallery
touch-screens
Mobile app
CMS CMS
Flickr
Google
"something"
CMS CMS
... and all the "free"
opportunities
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11. Europeana
CMS
Content for
Research
projects
New
Collaborations
CMS CMS
Youtube
Education
Portals
CMS CMS
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12. Goals
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13. Goals
• Develop multiple
smartphone apps. (None of
the museums has
audioguides)
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14. Goals
• Develop multiple
smartphone apps. (None of
the museums has
audioguides)
• Make a sustainable technical
solution on open source
software
mandag den 22. april 13

15. Goals
• Develop multiple
smartphone apps. (None of
the museums has
audioguides)
• Make a sustainable technical
solution on open source
software
• Experiment with and develop
new content. Re-use existing
content.
mandag den 22. april 13

16. Web-site
CMS
In gallery touch-
screens
Mobile app
CMS CMS
mandag den 22. april 13

17. Web-site
In gallery touch-
screens
Mobile app
CHAOS://
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18. Method
• Small project organization
• Strong partners with same vision
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19. -
• Four museums with
experience from digital projects
• Two cultural history museums
and two art museums
• Different needs in different
spaces
Pilot museums
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20. Partners
Four "pilot museums"
organized in KulturArv
Nord with 6 other museums
P4 Nordjylland
1 of 11 regional radio stations
(content development)
DR Cultural Heritage
(technical development)
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21. -
All the 10 museums get
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22. -
• One app
All the 10 museums get
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23. -
• One app
• A journalist for 1-2 months
(radio/tv)
All the 10 museums get
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24. -
• One app
• A journalist for 1-2 months
(radio/tv)
• Acces to an API
All the 10 museums get
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25. -
• One app
• A journalist for 1-2 months
(radio/tv)
• Acces to an API
• Content on
www.danskkulturarv.dk
All the 10 museums get
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26. -
• One app
• A journalist for 1-2 months
(radio/tv)
• Acces to an API
• Content on
www.danskkulturarv.dk
• For free (funded by the project
All the 10 museums get
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27. • Connection with REGIN. (collection management
system)
• Module for drupal to bring content to in-gallery
screens and Web site
We also made
Web-site In gallery
Mobile
app
CHAOS://
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28. Conclusions so far
• Content is (still) king
• Build a strong platform, that
can provide content to future
products and collaborations
• Share experiences. Help
other museums with things
you're good at. The more
people that get good
experiences at the museum -
the more will visit the
museums in general.
mandag den 22. april 13

29. Conclusions so far
• Before: > 20 % of budget to
proprietary software, license
etc.
• Now: < 5% of budget to
server, update open source
software
mandag den 22. april 13

30. Contact:
Lars Ulrich Tarp Hansen
@larsuh
luh-kultur@aalborg.dk
Jakob Vengberg Sevel
jvse-kultur@aalborg.dk
mandag den 22. april 13