The Social CEO - How to steer a brand in the digital age
1. @larsv
The Social CEO
How to steer a brand in the digital age
Lars Voedisch
Communications Strategist
lars@preciouscomms.com
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2. The Social CEO
How to steer a brand in the digital age
Human- • Personalizing your
izing brand
Your • Why CEO’s have to
brand learn how to say
‘sorry’
• Building relationships
• Thought leadership
needs an edge
3. @larsv
Your reputation is precious…
• Communications Strategy
• Traditional & Social Media
Our services, Relations
Your value! • Crisis Preparedness
• Internal Communications
• Media Training
• Analysis, Measurement,
Research
Lars Voedisch
Communications Strategist
lars@preciouscomms.com
16. Social Media is about Content
What Should We Be Talking About?
Industry…
trends, news,
E.g. Technology, data, advice
Legislation,
Competition
Your… products, offers, service,
people
Source: Developing your conversation sphere - CommsCorner 16
36. @larsv
Lars Voedisch
Communications Strategist
lars@preciouscomms.com
37. About us…
• Independent, boutique communications consultancy
• Based out of Singapore, at home in Asia and Europe
• Globally connected via affiliation with
+65 - 9170 2470 lars@preciouscomms.com
larsvoed Facebook.com/PReciousComms
229 Mountbatten Road Twitter.com/PReciousComms
#02-41 Mountbatten Square
Singapore 398007
38. Who is… Lars Voedisch?
International Communications Strategist
• Lars is an experienced global communications and business professional with 15
years expertise in growing, managing and defending leading global brands’
reputation across industry sectors.
Background & Expertise
• Clients include: AT&T, Citi, Coca Cola, DBS, GIC, Honda, ING, Macquarie,
Motorola, Panasonic, Porsche, Procter & Gamble, Yahoo!, VMware
• Companies he worked for: Hitradio Antenne, AIESEC, DHL, Fleishman-Hillard,
Dow Jones, Hill+Knowlton Strategies
• Experience in public relations, internal communications, marketing,
journalism, as well as M&A, crisis and change management
• International working, training and team leadership experience on five
continents
• Sought-after moderator and speaker on social media, public relations and
communications thought leadership
Personal Background
• German by birth; living in Asia (Hong Kong / Singapore) for 9 years
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