Choosing Your Translation Niche

•

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Latitudes Training, Coaching & Consulting

Are you one of those translators that says “yes” to anything that falls on your plate? Are you desperate to get any projects, even if it’s a subject on which you don’t have much knowledge or experience? Are you constantly being asked to reduce rates? Your goal should be to be an expert, a leader, and a solution-provider in your market. People don’t just want someone who can get the job done. They want persons who know what they are doing and can prove they are worth investing in. There is a lot that you have to consider in developing your brand statement and identity, but being an expert will ensure that people see you as a force worth having on their side when they need translation and language services. Anyone can sell a service, but it’s up to you to become a master in your profession. This webinar shares 10 tips that can help you choose your translation area of expertise so you build a thriving translation business. To listen to the full webcast, visit http://translatorsmarketingclub.com

Marketing

Niche = Specialty

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

A Jack of all
trades is
master of
none!!!

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

Market Outlook
•  Number of translators/interpreters has
increased significantly
•  Too many “legal, medical, financial, and
software” translators
•  Too many translators in certain language
pairs
•  Anyone with internet access can get work
•  Lack of translators in numerous specialized
fields

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

More expertise = More $$$

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

Clients need
quality translation
that meets their
speciﬁc needs.

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  More productivity in less
time

@TransMktgClub

Increased productivity

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

More
knowledge,

faster
transla@on

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

Clients
reward

competency

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

Work
with

direct
clients

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  Write
a
book

•  Become
a
consultant

•  Coach
other
translators
on

your
exper@se

•  Create
seminars/webinars

•  Become
a
professional

speaker

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

Know Yourself!

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

Why do you want
to be a translator?

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

Passions

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  Professional background/work experience
What have you done in
your life before you
became a translator?

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  Formal education

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  Hobbies

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  Google Trends
• 
• 

http://www.google.com/trends/
http://www.google.com/trends/
hottrends

•  Bing Webmaster
Keyword
Research Beta
•  Twitter Search
•  YouTube
Keyword Tool
•  Yahoo Buzz Log
•  Bing Trends

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  DailyTekk:
http://
dailytekk.com/
•  Technorati:
http://
technorati.com/

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  Hot selling items

@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

•  Translation industry
•  Top ten industries
•  Growth companies for
2014
•  Big trends and the
fastest growing
industries in 2014
•  Top ten industries (in
your country)
•  Growing fields
•  Industry preview 2014
@TransMktgClub

©
2014
Translators
Marke-ng
Club.
All
Rights
Reserved

Marcela@translatorsmarketingclub.com
@MarcelaJenney
marcelareyes
latitudescoachblog.com
TranslatorsMarketingClub
www.translatorsmarketingclub.com
www.latitudescoach.com
mjenney

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Choosing Your Translation Niche

1. Choosing Your Translation Niche Marcela Reyes, MBA Chief Coaching Officer Director Translators Marketing Club

3. Why you should specialize?

5. Market Outlook •  Number of translators/interpreters has increased significantly •  Too many “legal, medical, financial, and software” translators •  Too many translators in certain language pairs •  Anyone with internet access can get work •  Lack of translators in numerous specialized fields © 2014 Translators Marke-ng Club. All Rights Reserved

17. •  Write a book •  Become a consultant •  Coach other translators on your exper@se •  Create seminars/webinars •  Become a professional speaker @TransMktgClub © 2014 Translators Marke-ng Club. All Rights Reserved

19. Tips to Choose Your Niche

30. •  Google Trends •  •  http://www.google.com/trends/ http://www.google.com/trends/ hottrends •  Bing Webmaster Keyword Research Beta •  Twitter Search •  YouTube Keyword Tool •  Yahoo Buzz Log •  Bing Trends @TransMktgClub © 2014 Translators Marke-ng Club. All Rights Reserved

34. •  Translation industry •  Top ten industries •  Growth companies for 2014 •  Big trends and the fastest growing industries in 2014 •  Top ten industries (in your country) •  Growing fields •  Industry preview 2014 @TransMktgClub © 2014 Translators Marke-ng Club. All Rights Reserved

42. Marcela@translatorsmarketingclub.com @MarcelaJenney marcelareyes latitudescoachblog.com TranslatorsMarketingClub www.translatorsmarketingclub.com www.latitudescoach.com mjenney

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