TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...
Laura Delgado - Who I am
1. “The future of marketing lies in the digital sphere and we
need to embrace the connection, us as Brands and
Marketers can make with our consumers to enhance their
experience and interaction with our products/services.
The challenge is to find the perfect balance between
traditional and digital new-age marketing.”
• Marketing Manager – Edblo, Slumberland and King Koil
• Social Media Community Manager – Sealy SA
LAURA DELGADO
2. 1995
-
TED
with
Exemption
Timeline
1995 - 2005 2005 - 2013
1997
–
Kelly
Greenoaks
Secretarial
&
Business
Course
1998
–
Academy
of
Learning
–
Advanced
Practical
Accounting
2006
–
B.Comm:
Marketing
&
Business
Management
2011
–
UCT
–
Internet
Marketing
Diploma
1997
–
Sealy
of
South
Africa
–
Creditors
Clerk
1999
–
Sales
&
Contracts
Secretary
2001
–
Cashbook
&
Jnr
Bookkeeper
2005
–
National
Sales
Co-ordinator
2009
–
Marketing
Edblo,
King
Koil
and
Slumberland
2013
–
Addition
of
Social
Media
Community
Manager
SealySA
3. BGSP - CEO
BGSP – Sales & Marketing
Executive
Edblo Brand Executive King Koil Brand Executive Slumberland Executive
18 Sales Reps/Agents
±5000 Retail Stores
Laura Delgado (Marketing)
I am here
7. Promotion Analysis
63 57 57
177
267
211
141
619
296
264
216
776
292
156
46
494
0
100
200
300
400
500
600
700
800
900
Month 1 Month 2 Month 3 Total
TYPE A
TYPE B
TYPE C
TYPE D
Source of Entries Comparison
8. 308
58 58
82
154
29
289 283
266
64
47
17
344
67
3 9 1 6 2 0 2
250
36
47
1 2
129
6
0
50
100
150
200
250
300
350
400
Retailer
A
Retailer
B
Retailer
C
Retailer
D
Retailer
E
Retailer
F
Retailer
G
Retailer
H
Retailer
I
Retailer
J
Retailer
K
Retailer
L
Retailer
M
Retailer
N
SMS
Website
Double Your Cash Promotion
Retailers Purchased From
9. Manage / Design / Implement / Distribution of Marketing Material
Features and Benefits (FABS)
10. Manage / Design / Implement / Distribution of Marketing Material
Features and Benefits (FABS) – Translated for Angolan & Mozambican Markets
11. Hospitality Catalogue Adbuilder Kit for Retailers
Manage / Design / Implement / Distribution of Marketing Material
Catalogue / Adbuilder
12. Manage / Design / Implement / Distribution of Marketing Material
Training Manual
13. Manage / Design / Implement / Distribution of Marketing Material
Training Manual
14. Manage / Design / Implement / Distribution of Marketing Material
Product Warranty Cards
15. Manage / Design / Implement / Distribution of Marketing Material
Product Labels
16. Non-RSA Entry Form A3 Tent Card
Manage / Design / Implement / Distribution of Marketing Material
Promotion POS Material
17. Manage / Design / Implement / Distribution of Marketing Material
Banners & Showroom Material
18. Manage / Design / Implement / Distribution of Marketing Material
Banners & Showroom Material
19. Manage / Design / Implement / Distribution of Marketing Material
Banners In-store Displays
20. Manage / Design / Implement / Distribution of Marketing Material
Clipper Frames
21. Manage / Design / Implement / Distribution of Marketing Material
Customer Requested POS
22. Manage / Design / Implement / Distribution of Marketing Material
Hospitality Leaflets for Trade Shows
23. Manage / Design / Implement / Distribution of Marketing Material
Company Mission Poster
24. Manage / Design / Implement / Distribution of Marketing Material
Company Employee Induction Booklet
25. Manage / Design / Implement / Distribution of Marketing Material
Other Marketing Material
Note Pads
Pillows
In-store 3 Tier Hanging Mobiles
26. Manage / Design / Implement / Distribution of Marketing Material
Other Marketing Material
Drawstring bags
Promotional items completed:
• Soccer kits
• Pens
• Luggage bags
• Tog bags
• Drawstring bags
• Jackets
• Water bottles
• T-Shirts & Golf Shirts
• Promotional days POS –
Gazebos, tear-drop banners, bunting, etc
27. Manage / Design / Implement / Distribution of Marketing Material
Other Marketing Material
28. Manage / Design / Implement / Distribution of Marketing Material
Other Marketing Material
29. Manage / Design / Implement / Distribution of Marketing Material
In-store Display
30. Manage / Design / Implement / Distribution of Marketing Material
Outdoor Billboards
31. Manage / Design / Implement / Distribution of Marketing Material
Vehicle Branding
32. Nictus Makhado
Manage / Design / Implement / Distribution of Marketing Material
Retail Store Signage
33. Manage / Design / Implement / Distribution of Marketing Material
Retail Co-op Vehicle Branding
34. Digital Marketing
• Facebook, Pinterest and Twitter – Sealy SA,
• King Koil QR codes
• Edblo website
• Slumberland TV Commercial and Teaser - YouTube
• Currently busy with:
• New Slumberland website
• LinkedIn profile for the Group
• Keeping up to date with International social media trends
and best practices
48. Research
• Google Analytics - Website
• Facebook and Pinterest insights
• Monthly report and analysis of all catalogue advertising
• Monthly report and analysis of Adcheck (non in-store
catalogue advertising)
• In-store visits and secret shopper
• International trends
• Analysis of consumer research conducted every 2 years by
KLA and Catalyst
49. Other
• Trademark – Registration and Monitoring
• Management of Advertising Budget
• Co-op Advertising Procedure – Conceptualize, implement and manage
• Management of product photography – Co-ordinate, manage & distribute
• External Relationships - Liaise with Merchandisers, Advertising
Agencies, media houses, photographers, suppliers, retail and end-user
customers
• Internal Relationships – Liaise with Head Office, Management, HODs and
staff
• Negotiate with suppliers
• Attend corporate functions/marketing events
