Collaboration of the Masses: Crowdsourcing & Crowdfunding
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Collaboration of the Masses: Crowdsourcing & Crowdfunding
- 1. Collaboration of the Masses: Crowdsourcing & Crowdfunding Laura Amole April 2012
- 3. Crowdsourcing • the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an online, undefined, generally large group of people in the form of an open call
- 9. Crowdfunding • financial contributions from online investors, sponsors or donors to fund for-profit or non- profit initiatives or enterprises
- 10. Evolution
- 11. Basic Models • 3 models: – Donations, Philanthropy, Sponsorship – no expectation of $ return – Lending – Investment exchanged for: • Equity • Profit • Revenue Sharing
- 12. Platforms
- 13. Platform Stimuli • Speed of the Internet • Online workforce • Online International payment – All connected through social media
- 15. Pros • Platform serves as a marketing tool • Inexpensive way to raise funds • Generate feedback on the project
- 16. Cons • Can have a limited amount of funding • Exposes project to public – imitators • Funds may be subject to regulations
- 17. Success • Nano Wrist Watch – 6300% Achieved • Goal: $15,000 • Reached: $942,578
- 19. Pepsi Refresh
- 20. Future
- 21. Future Playing games to win college tuition? Yes please!
- 22. Future
- 24. Credit • www.crowdsourcing.org • www.refresheverything.com • http://www.facebook.com/ChaseCommunity Giving