Here is our final booklet summarizing our entire FBI student run campaign. It includes information on my Public Relations group included press releases and media kit.

1. FBI CAMPAIGN BRIEF
SECURE YOUR FUTURE
1

2. FBI CAMPAIGN BRIEF
Griffin Consulting
Coordinators
Tom Gadowski, Eric Strathmann, Brenden Dougherty
Project Consultant
Vishal Patel
Research
Chris Schremser, Jialiang Wei, Perry Li
Advertising
Jose Valles, Eric Strathmann, Tom Godawski
Campaign Strategy
Aishah Chaudhry, Beena Patel, Maja Markovic, Patricia Ruhnke
Public Relations
Laura Baller, Salvador Lomeli, Ronen Polinovsky,
Chris Wiszowaty
Finance
Stanislav Rodionov, Ola Khomyk, Dave McAndrew
Published Reports
Will Cain, Erika Wysaski, Alice Gorodetsky
SECURE YOUR FUTURE
2

3. FBI CAMPAIGN BRIEF
Coordinators
Eric Strathmann Tom Godawski Brenden Dougherty
SECURE YOUR FUTURE
3

4. FBI CAMPAIGN BRIEF
Table Of Contents
Executive Summary…....................................................................................5
Research …......................................................................................................6
Advertising …................................................................................................18
Campaign Strategy …...................................................................................31
Public Relations….........................................................................................36
Finance…........................................................................................................45
Conclusion……………………………………………………………..…....50
Thank You………………………………………………………………..…51
Appendix
A. Post-Research Survey……………………………………………..….…52
B. Research Results………………………...………....….………..…….....55
C. Campaign Advertisements………………………………..….….….......61
D. Main Event Advertisements…………………………………...….….....62
E. Campaign Timeline …………………………………………………......63
F. Main Event Timeline……………………………………………….…....64
G. Internet Site Examples……………………………………………….....65
H. Main Event Layout……………………………………………...……....66
I. Griffin Consulting Backgrounder…………………………………........67
J. FBI Backgrounder…………………………………………………....….68
K. EdVenture Partners Backgrounder……………………………..……..69
L. Media Contact List…………………...........…....….....…………….......70
M. Donations…………………………………………………………......…73
N. Donations Letter………………………………………………...…...….74
O. Thank You Letter…………………………………………...…………..75
P. Department Allocation…………………………………...……………..76
R. Photo Gallery………………………………………….….….………….77
S. Contributors.………………...…….…………....…………..…….……...79
SECURE YOUR FUTURE
4

5. FBI CAMPAIGN BRIEF
Executive Summary
Griffin Consulting, a marketing agency consisting of 21students, worked in coordination with
EdVenture Partners to create and implement an integrative marketing campaign for the Federal
Bureau of Investigation (FBI). The objectives of this campaign were to increase awareness of the
FBI’s career opportunities as well as positively market the FBI as an employer to the diverse
student body of the University of Illinois at Chicago (UIC).
The approach to this campaign was to stimulate interest about the FBI through the use of creative
and innovative advertisements, generate exposure through multiple media outlets, and implement
promotional events designed to attract the desired target market. The main theme that was
chosen for this campaign was “Secure Your Future.” This theme was designed to encourage
students to take an interest in the various opportunities offered by the FBI, and to consider the
FBI as a potential path to success.
The advertising campaign began with print advertisements strategically posted in various high-
traffic areas throughout campus. Flyers, banners, internet postings, television and radio spots
were used to disseminate information about the FBI and generate buzz about the campaign’s
main event, “Follow Your Intuition.” This event was the culmination of the entire campaign,
attracting over 500 people.
In order to ensure the success of this campaign, the 21 members of Griffin Consulting were
divided into six departments, each assigned individual tasks. The Research Department
conducted pre-campaign surveys in order to better understand the target market and post surveys
to evaluate the overall success of the campaign. The Advertising Department designed all
creative marketing materials used throughout the campaign. Campaign Strategy was responsible
for the logistics of the entire campaign including the main event. Published Reports created
templates for all booklets and slideshows. The Public Relations Department focus was on
creating and distributing media kits and coordinating with representatives of local media outlets
to generate exposure and subsequently attendance at our event. The Finance Department handled
all budgeting for the campaign, ensuring a maximum return on investment (ROI) of 2,236%.
Overall, this campaign was an astounding success with 350 CRF submitted. Key benchmarks
were established at the beginning and reinforced throughout the campaign. The numbers of
impressions generated throughout the campaign were nearly 1,000,000 which included an
appearance on NBC Morning News Show, WGN Radio, and The Loop 97.9. The
Advertising Department created 20 print advertisements, which were approved by the client.
Our post campaign research demonstrated an over 50% increase in career consideration of the
FBI. Multiple media vehicles were utilized to generate buzz and create awareness of the agency
and the opportunities within the FBI. Griffin Consulting is confident that the material contained
within the booklet will be helpful to the FBI for years to come.
SECURE YOUR FUTURE
5

6. FBI CAMPAIGN BRIEF
Research
Perry Li Chris Schremser Jialiang Wei
SECURE YOUR FUTURE
6

7. FBI CAMPAIGN BRIEF
Research
Objectives
The objectives for the Research Department were to analyze the target market, and determine
their awareness of the opportunities that the FBI offers by conducting primary research through
the utilization of pre and post surveys. The research section also identified: key features and
benefits sought by the target market, demographic profiles, and overall perceptions of the FBI.
The research results were analyzed and interpreted to assist in the design of a marketing
campaign that satisfied the objectives set forth by the FBI. The Griffin Consulting Research
Department utilized the student populations at the University of Illinois at Chicago (UIC) in
order to create a campaign which best exemplified our research data.
Target Market
The target market is composed of two integral sections:
1. Primary focus on diverse target market among the UIC Campus including: African-
American, Asian, Hispanic/Latino, American Indian, Pacific Islander, and women and/or
on students with critical language skills.
2. Secondary focus on UIC alumni and working professionals.
Agents must be between the ages of 23 and 36 upon appointment.
In addition to the preceding criteria, Special Agent critical skill areas include: experience or a
degree in Accounting/Finance, Computer Science/Information Technology,
Engineering/Architecture, Foreign Language Proficiency, Intelligence Experience (International
Studies, International Finance, and Area Studies), Law Experience, Law Enforcement or
Investigative Experience, Military Experience, and Physical Sciences (Biology, Chemistry,
Math, Nursing).
The FBI is also reaching out to students who might be interested in working in Professional Staff
positions or being an FBI Honors Intern.
Critical languages needed for the Special Agent position are: Arabic, Chinese, Farsi, Hebrew,
Hindi, Japanese, Korean, Pashtu, Punjabi, Russian, Spanish, Urdu, and Vietnamese. A list of
languages for Professional Staff positions can be found at www.fbijobs.gov.
SECURE YOUR FUTURE
7

8. FBI CAMPAIGN BRIEF
Research
Strategy
The majority of all participants were Junior/Senior undergraduates and graduate students
between the ages of 21-24. In order to assure that the data was consistent and precise, the pre
and post-surveys were distributed to the same classes. The classes that were selected included:
• Business • Political Science
• Foreign Language • Information Technology
• Criminal Justice • Liberal Arts & Sciences
Pre-selected classrooms and lecture centers were chosen in the University of Illinois at Chicago
for the survey sample. By utilizing these areas for the research, we were able to gather a large
amount of surveys that helped us effectively and efficiently gather relevant market data. After
the survey results were analyzed, all the information was distributed to all the different
departments of Griffin Consulting in order to use these findings as the basis to a successful
campaign.
Pre-Campaign Findings
After distributing, tabulating and analyzing over 400 surveys of which 330 were useful, the FBI
Research Team was able to discuss valuable information derived from the vast amount of
responses. As discussed in our objectives, our purpose was to focus on respondents of diverse
backgrounds aged 23-36 at the UIC East Campus. The surveys were distributed only in pre-
selected classrooms, which represented the target market. We were able to verify that 55% of
our respondents were of an ethic background being sought from the FBI. Of these 182
respondents, 17% were Hispanic, 22% were Asian, 8% were African-American, 6% were
classified as other, and 2% were Pacific Islander. The respondents were mainly between the
ages 17-24 or 86.6% of the survey participants, which represents the younger portion of the
target market’s age (23 to 24). Of the 13.4%, which were 25 and older, they account for such a
small percentage of the sample size since the number of graduate level classes and alumni
presence on campus is small. In regards to gender, and 56% of the respondents were female.
The survey consisted of twenty-two questions, nine of which are FBI-related or FBI-awareness
questions, five are demographic questions, four of which are related to education, three of which
are related to lifestyles, and one question focused on employment status. In order to ensure
reliability and validity within our research, the same targeted samples were utilized for both the
pre and post surveys.
SECURE YOUR FUTURE
8

9. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
Pre-C
Campaig Findin
gn ngs
Field of Stu
udy
14%
10%
%
30%
4%
4% 3%
13%
% 3% 5% 14%
Accounting/F
Fin Internationa Stu
Mgmt Mkt
Sciences Econ
Foreign Language Engineering
Military Exp Other
• Of the resppondents sur
rveyed, 70% of them fi the criteri that the FBI is inter
% it ia F rested in
for its new applicants. Of that 70% the top th Fields o Study tha were the m
w %, hree of at most
predomina in terms o their pres
ant of sence in this sample are Sciences (w
which includ
de
Biology, CChemistry, MMath, and Nuursing) at 14 Accoun
4%, nting and Fin
nance at 14% and
%,
Engineerin at 13%.
ng
Edu
ucation Level
13%
1 Un
ndergrad
Po
ost Graduate e
84% De
egree
Pr
rofessional
De
egree
• In terms of age level o education, the most fr
f of , requent response was the undergrad
duate
level. Due to issues w reaching the graduat level clas (limited selection of classes,
e with g te sses d f
professor r
refusal, & sc
cheduling co
onflicts) only 16% of the responden have an e
y e nts education
level above undergrad
e duate.
SECURE YOUR FUTUR
E R RE
9

10. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
Foreign Lang
guages
100
80
60
40
20
0
• 182 (555%) of the r respondent indicated that they speak multip languag other
ts ple ges
than Ennglish. Of th group of respondent the top th languag spoken f
hat f ts, hree ges fluently
other th English include: Sp
han panish (44.5% Chinese (17.5%), an Polish (11.5%).
%), e nd
In addiition to this i
information we also dis
n scovered tha currently only 24% of the
at o f
respond dents are ennrolled in a f
foreign languuage class th semester
his r.
Ethnic Backg
ground
6% 2%
8% Caucasian
n
Hispanic
45%
Asian
22%
African Am
merican
17%
Other
Pacific Isla
ander
• The larrgest ethnic group at UIC is Caucassian, howeve the combi
er ination of all the
other e
ethnic backgrounds at U is greater than the to Caucasia populatio Of
UIC r otal an on.
those e
ethnicities, th most pre
he evalent are A
Asian (22% Hispanic (17%), an
%), c nd
African American (8%).
n
SECURE YOUR FUTUR
E R RE
10

11. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
Mode o
of Transp
portatio
on
4%
% 5%
9% Cta
a
35% Meetra
16% Perrsonal
Live
e Near Campus
20%
2 11%
Othher
Bic
cycle
UICC Shuttle Bus
• Of the seven mode of transpo
es ortation mea
asured in our surveys, th top three m
r he most
commo only taken a
are: CTA (35%), Person Car (20% Lived Ne Campus/
nal %), ear /Walk
(16%).
• There a different modes of tr
are t ransportatio on how t students go to school.
ons the
Majority of 35% st
tudent take t Chicago Transit Aut
the o thority (CTA and 20% of the
A)
student drive them
ts mselves, 16% of the stud
% dents live ne campus, where one c just
ear can
walk to class.
o
IMP
PORTANT FACTO
ORS WHEN CHO
OOSING A
A JOB
400 330
300 23
39 234 191
200 64
4 61 61
100 25 20 5 13 5
0
• The top th
hree most im
mportant fa
actors for ou respondents when choosing a j
ur c job
were: Sala (100%), Health Ca Benefits (72.5%), & Job Secur (71%).
ary , are s rity
• When stud are seek
dent king for a ca
areer, there a some imp
are portant facto to be aware of.
ors
Some facto listed: sa
ors alary, healthcare, job sec
curity, advanncement in position, tra
p aining,
retirement plan, etc, 10
00% of the students ag greed that ttheir salary is the mostt
important factor. Mo consider the benefi that will be provide with a 72
t ost r its ed 2.5% for
the health care and 7
h 71% for the job securit ty.
SECURE YOUR FUTUR
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11

12. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
Have You
H u Ever Heard of www.fb
bijobs.go
ov?
38% Yes
62% No
• www.fbijoobs.gov is a w
website for t
those who a interested in being a part of the F and
are d FBI
information on how to apply. How
n o wever, 62% of students have neve heard of FBI
% er
website. F those wh have hear of www.f
For ho rd fbijobs.gov, only 29.6% of the stud
% dents
have actua visited the website
ally e.
Have Y
You Ever
r Spokenn With a
an FBI
Re
ecruiter?
?
7%
Yes
No
93%
• There are ttimes where an opportun to speak with a FBI recruiter is available. Thus,
e nity k I s
93% of stu udents have never spok with a F recruit
e ken FBI ter. For tho who have spoken
ose e
to one, they thought th FBI recru
y he uiter was info
ormative and profession The FB should
d nal. BI
consider haaving more recruiters av
vailable for the students to be more educated on what
s n
the FBI has in store for them.
SECURE YOUR FUTUR
E R RE
12

13. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
Have You Eve
er Consid
dered a Career
with the F
FBI?
40% Ye
es
60% No
N
• The FBI is a career tha most students would n consider only 40% of the UIC
s at not r; % C
students hhave conside ered a job w the FB The FBI should be more advanta
with BI. m ageous
on those w might co
who onsider being a part of th force. How does the FBI attract those
he e t
who are interested and retained the interests a those who age? They should be a
d as o y aware of
this factor to increase t interests of those wh considere a career with the FBI
the s ho ed w I.
Age G
Group (W
When Coonsiderin
ng a job
b
at the FB
a BI)
13‐
‐17
7% 2%
2
18‐
‐20
22% 41%
% 21‐
‐24
25‐
‐28
28%
%
29‐
‐32
33‐
‐36
• There are d
different age groups of t
e those who h have conside
ered FBI as a career with 41% of
h
the student considered at the age of 13-17 ye old, 28% of ages 18
ts d ears % 8-20 years ol and
ld,
22% of age 21-24. Therefore, ma
es ajority of th students contemplated about joini
he d ing
during thei time in hig school an
ir gh nd/or college Since the target ma
e. e arket group is
between th ages of 2
he 23-36 years old, it woul be advan
ld ntageous for the FBI to retain
r o
those who were interested at a y younger age e.
SECURE YOUR FUTUR
E R RE
13

14. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
The FBI of
ffers a varietty of career opportunit
ties
that in
nterest me:
Strongly ag
gree
Ag
gree
Neuutral
Disag
gree
Strongly disag
gree
Don’t Know
0 50 100 15
50
• The major of the s
rity surveyed stuudent body indicates th they are unaware o the
hat e of
variety of job opportunities prov
vided by the FBI. The objective of our mark
e o keting
campaign is to create and increa awarene through efforts thr
e ase ess h roughout ouur
consulting group, Gri
g iffin Consul
lting.
Know
wledge of career oppor
rtunities within the
FBI
Strongly a
agree
A
Agree
Neeutral
Disa
agree
Strongly disa
agree
Don’t K
Know
0 20 40
0 60 80 10
00
• The major of the s
rity surveyed stu
udent body indicates th the amo
hat ount of knoowledge
in regards to FBI car
s reer opportu
unities is lo From our research we found that
ow. h
93% rated themselve from Don Know to Neutral, co
d es n’t o oncerning their knowl
t ledge of
FBI career opportunities. An obbjective of o market
our ting campai is to increase
ign
this knowl
ledge throu the effor through
ugh rts hout our con
nsulting gro
oup, Griffin
n
Consulting
g.
SECURE YOUR FUTUR
E R RE
14

15. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
Post-
-Campai Findi
ign ings
Over 4 surveys were distrib
400 buted in the same target market esta
ablished in th pre-surve In the
he ey.
post caampaign sur rvey results, approximat 52% of the respond
tely dents were male and 48% female
m %
and 87 were U.S citizens. T followin statistics illustrate ho Griffin Consulting w
7% S. The ng ow C was
successsful in incre
easing awareeness and coonsideration within the t
target marke of college students
et e
at the U
University o Illinois at Chicago.
of
Pre-Cam
mpaign Pre-Ca
ampaign
n
Have You Eveer
Have yo
ou ever
Spoken With an
S n FBI
heard …
d of
Rec
cruiter?
7%
38% Yes
Yes
62% No 93%
%
No
Post-Campaign Post-C
Campaig
gn
Have you eve er Havee you eveer
heaard of spoken with ann FBI
www.fb
bijobs.goov? rec
cruiter?
14%
1
49%
% Yes Yes
51%
No 86
6% No
• Of the students surve
eyed 49% a now awa of the F career website, com
are are FBI w mpared
to 38% pr to the a
rior advertising c
campaign, a 34% incr
rease in awa
areness of th
he
career webbsite.
• According to our pre
g e-survey res
sults, only 7 of the pa
7% articipants claimed to have
ever spoke to an FB recruiter; after the F
en BI FBI’s adver
rtising camppaign, over 14% of
the respon
ndents had spoken to a recruiter, a 50% incr
rease.
SECURE YOUR FUTUR
E R RE
15

16. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
One of the main ob
f bjectives of the campaig is to gene
f gn erate interes amongst th diverse U
st he UIC
studen body in co
nt onsidering th FBI as a c
he career through a variety of advertise
y ements. So looking
at the q
question, “H
Have you ev consider a career with the F
ver red r FBI?” is a great represen
ntation
of the success in m
meeting the FFBI’s stated goals for th campaign
d his n.
Pre-Cam
mpaign Pre-Ca
ampaign
Have y
you ever Have you ever b
H been
co
onsidere
ed a car
reer expossed to FB
BI
with t
the FBI?
? advertis
sement((s)?
40%
4
45%
4
Yes Yes
60% 55%
No No
Post-Ca
ampaign Post-C
Campaign
n
Have y
you everr Have yo
ou ever bbeen
co
onsidere
ed a car
reer expossed to F
FBI
with t
the FBI?
? adverti
isementt(s)?
49% 51% Yes Yes
48% 52%
No No
• About 40% of the stud
% dents survey considere a career w the FBI before the
yed ed with I
advertising campaign. After the c
g campaign 51% of the stuudents surve
eyed conside
ered a
career with the FBI an over 50% of the resp
h nd % pondents cla
aimed that the FBI ma arketing
campaign had increa ased their in
nterest in ob
btaining mor informatio on the FB
re on BI.
• Griffin Co
onsulting achieved a 16 increase in exposur to advert
6% e re tisements
concerning the FBI a their ca
and areer opport
tunities.
SECURE YOUR FUTUR
E R RE
16

17. FBI C
CAMPAI
IGN BRIE
EF
Rese
earch
Summary
Upon mmeticulous aanalysis of t post-cam
the mpaign surve the rese
eys, earch results demonstart that
ted
Griffin Consulting FBI mar
n g’s rketing camp
paign has be successf
een ful. Our ageency did not only
create an appealing and informmative adver
rtising camp
paign, but al a remark
lso kable amoun of
nt
studen from our target mark attended t main eve over 50
nts ket the ent, 00.
More i importantly, Griffin Consulting wa triumphan in raising awareness about career
, as nt a r
opporttunities and the consider
ring the FBI as a career to the target market. According to the final
I A
results over 69% of the stude that atte
s, ents ended our m event cl
main laimed to ha a greater interest
ave r
in the F career o
FBI opportunities and over 5
52% had be etter awareness of the FBI’s emplo
F oyment
opporttunities and would like t obtain mo informat
to ore tion. Likewi the 50% increase in the
ise, %
amoun of students that had sp
nt poken to an FBI recruite well portr
er rays the victory in raisin FBI
ng
awaren within t UIC cam
ness the mpus.
In addiition, our ov
verall results portray tha UIC stude are now more inform about a
s at ents w med and
interes in FBI c
sted careers. Grif Consul
iffin lting realizes that the FB has many attributes th are
BI y hat
desirab amongst the collegia market su as salary job securi and heal care bene
ble t ate uch y, ity, lth efits but
the goa was to have a campai that mad the FBI a great oppor
al ign de rtunity caree within the diverse
er e
target m
market.
In concclusion, the results from the researc reflect up effort fro a group of students w took
m ch pon om o who
control of the cammpaign set pr riorities, stru
uctured tasks encourage teamwork and in the end
s, ed k
exceed the desir objective The pre-
ded red es. -surveys we the main objective fo the advert
ere or tisements
and the post-surve results dis
e ey splayed the e effectivenes of the cam
ss mpaign. The Griffin Co
e onsulting
researc team was proud to be part of a su
ch s e uccessful caampaign and believe that the data pr
d t rovided
demon nstrates the e
efforts of the entire Griff Consult
e ffin ting team. W
Without a do
oubt, the posst-survey
results indicate the success of our campaign and we c
s e f could not be any more proud to be a part of
p
such a delightful team.
Having a
attended this he advertise
Did th ements that t
event, would you noow you weere exposed d to increasee
consider a career with
h the yourr interest in obtaining
FBI? mor re info abouut the FBI?
31% 48%
Yes 52
2% Yes
No No
69%
SECURE YOUR FUTUR
E R RE
17

18. FBI CAMPAIGN BRIEF
Advertising
Eric Strathmann Tom Godawski Jose Valles
SECURE YOUR FUTURE
18

19. FBI CAMPAIGN BRIEF
Advertising
Objectives
Griffin Consulting was determined to organize and implement an effective advertising
campaign by utilizing a multitude of media vehicles as well as memorable and effective
advertisements. Through primary research, the advertisements targeted specific target markets to
promote qualified applicants to apply to the different career opportunities within the FBI.
Multiple media vehicles such as print ads, social networking sites, press releases, banners, t-
shirts, and informational booths were utilized to launch the campaign. The success of the
campaign was judged by the post campaign survey results, which indicated an increased
likelihood of joining the FBI for its various career and internship opportunities.
Main Slogans:
“Secure Your Future”
Promote job security and career growth through advertisements that convey strong messages
about the different FBI careers and internships opportunities.
“The FBI - It’s Not Your Average 9-5”
Promote the unique career opportunities within the FBI by conveying messages that resonate
with the target market.
Other Slogans:
Each advertisement included one of our two main slogans as the heading and an additional
slogan within the image. These slogans include:
“Inquire… Aspire… FBI”
“Don’t Rely on Chance for a Promising Future … Opportunity Awaits at
FBIjobs.gov”
“What’s Your Next Move? FBI. Check and Mate.”
“Leading You in the Right Direction”
“Trapped? We Know the Way Out! Career and Internships Await.”
“Where Diversity Meets Opportunity.”
“The Time is Now… For the FBI.”
“Discover the Job and Internship Opportunities Within the FBI.”
“Any Path You Take, We Have the Key”
“Open the Door to Career Opportunities. FBI is the Key.”
“Reach New Heights With the FBI.”
“Don’t Get Boxed in Your Career… Escape With the FBI”
“Whatever Your Background, The FBI Needs You.”
SECURE YOUR FUTURE
19

20. FBI CAMPAIGN BRIEF
Advertising
Two Phase Advertising Campaign
Phase 1:
Initial advertisements were created that were informative and eye-catching and contained
simple messages that were catchy and easy to recall. The general advertisements were designed
to promote the different career opportunities including Professional Staff positions and Special
Agent positions.
Phase 2:
In order to generate buzz and create interest in our main event our second phase focused on
advertisements that help build excitement for the main event. The poster advertisements and
banners were displayed throughout the main traffic areas with the slogan “Follow Your
Intuition” to increase the awareness of the main event and the fun filled activities.
Print Advertisement Details
The Advertising Department initially submitted over 20 advertisements to be approved through
the client approval process. Of the 20 submitted advertisements, all were approved by the FBI.
Four of these 12 advertisements were chosen to be printed and posted throughout the UIC
campus.
Eye-catching print advertisements conveyed the benefits and opportunities the FBI offers.
Images chosen were diverse in content that tie to our two main slogans, “Secure Your Future”,
and “The FBI- It’s Not Your Average 9-5”. General templates were used so that every
advertisement created coherence which included event date, time, and location. The FBI logo
and fbijobs.gov website were included in every printed advertisement along with our agency
name and logo.
Other Forms of Advertisements
Main Event Promotional Advertisements: Directly aimed towards promoting the main event
“Follow Your Intuition.”
Banners: Create awareness of the event and the FBI by hanging them where there will be the
most amount of traffic.
T-Shirts: Worn throughout the entire day of the event by Griffin Consulting members to serve
as walking advertisements and create awareness of the event.
Postcards: The postcards will be used as a reminder a few days before the main event to join the
FBI and the Griffin Consulting for an informative and fun-filled event at the Inner Circle.
Social Networking Sites: Use of Facebook website to reach a large audience and promote the
event date, time, and location.
Mass Text Messaging: Use a text messaging service to promote the main event and encourage
the target market to participate in the main event’s activities.
SECURE YOUR FUTURE
20

21. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
Secu Your Future
ure
• Salar Health, Job Securit importan
ry, ty nt
• Top three main factors wh choosin a job
n hen ng
• The F has a st
FBI trong found
dation for jo security
ob
IM
MPORTA
ANT FAC
CTORS W
WHEN
CHO
OOSINGG A JOB
330
350
300 239
2 234
250 191
200
150 64 61 61
100 25 20
0 5 13 5
50
0
• Many possibilities in the FBI
• FBI is not a typical office job
• Opportun to trave and see th world
nity el he
• Advertisem
ments focus on job sec
s curity
• Majority o target ma
of arket surve
eyed had
undergrad education level
d n
SECURE YOUR FUTUR
E R RE
21

22. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
The FBI- It’s Not Your Avera 9-5
s age
• 45% of studen surveyed were Cau
% nts d ucasian, 17% Hispanic, 22% Asian 8%
% n,
Afrrican-Amer rican
• 44.5% of stud dents survey speak Spanish
yed
• Divversity driv advertis
ven sements cat the targ markets’ attention faster
tch get
• Utiilizing adve
ertisements targeting d
different eth
hnicities hel target m
lps market
find the FBI a more incl
d as lusive
Ethn
nic Back
kground
Fo
oreign La
anguage
es
Caucasian
n
100 6% 2%
%
8% Hispanic
80
60 45% Asian
40 22% African A
American
20
0
17% Other
Pacific Islander
SECURE YOUR FUTUR
E R RE
22

23. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
The FBI- It’s Not Your Avera 9-5
s age
• Focus on E
Engineering ,Sciences, Accounting/Finance, and Foreign Language which
g , e
account fo 45% of th
or hose survey
yed
• 96.5% of s
students sur
rveyed indi
icated that e
email is the most effective way of being
e f
informed
Field of S
F Study
14%
%
30%
%
10%
4%
13% 14%
3%
4%
3% 5%
Accountingg/Fin Internationa
a Stu Mgmt
M
Mkt Sciences
S Ec
con
Foreign Lan
nguage Engineering
E Military Exp
M
SECURE YOUR FUTUR
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23

24. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
The FBI- It’s Not Your Avera 9-5
s age
Have Yo
ou Ever Heard • Only 38% had heard of www.fb
% fbijobs.gov
of wwww.fbijobs.gov? • Only 29.6 of them actually vi
6% m isited the si
ite
49% • Post-surv research indicated an increase to 51%
vey h d
51% Yes
Y
No
N • This is a 34% incre
ease of webs awareness
site
• Visitation increased to 37%, a 23% increase
n d
SECURE YOUR FUTUR
E R RE
24

25. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
Secu Your Future
ure
Have
e You Ev
ver Cons
sidered
a C
Career w
with the
e FBI?
• Only 40 conside
0% ered a FBI c
career
Yes
Y • Pre- su
urvey resear indicate
rch ed
49%
51%
% No
N • 51% ha consider a FBI ca
ad red areer
• Post-su
urvey resea
arch indicat
ted
SECURE YOUR FUTUR
E R RE
25

26. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
Media Mix
Griffin Consulting used sever different media outle to gain exposure and create awa
n g ral t ets d areness of
the FB advertising campaign in the UIC campus. Mu
BI ultiple prom
motional tech
hniques were
e
implemmented in or
rder to receiv maximum exposure. The differe types of media includ
ve m ent m ded
posters banners, t-shirts, flyer social net
s, rs, tworking sit mass e-m messag and loca TV and
tes, mail ges, al
radio s
stations.
Posters: 40
P
Flyers: 5
F 500
Banners: 1
B
T-Shirts: 27
T
Poste
ers
Out of the 12 appr
f roved adverttisements, fo were cho
our osen to be printed and posted throug
p ghout the
UIC ca ampus. A to of forty p
otal posters, 10 f
from the cho
osen four, w printed and displaye The
were ed.
sizes o the posters were 11 x 17 inches, m
of making them large enou for easy view. They were
m ugh y
strateg
gically positi
ioned to rece maximu exposure. The high-
eive um -quality ima
ages and professional
design allowed the to stand out from typ
n em pical campu posters. T posters generated e
us The g extensive
aware eness with oover 580, 000 impressio during o 7 day campaign pe
ons our eriod.
SECURE YOUR FUTUR
E R RE
26

27. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
Locat
tion
The chhosen advert
tisements to be posted aaround camp were stra
pus ategically pl
laced in high traffic
h
areas. They were p
posted in the high traffic areas to ge
e c enerate awar
reness and excitement o our
e of
main eevent “Follo Your Int
ow tuition”.
Flyer
rs
buted across campus we 500 flyer 8 ½ x 11 inches. These flyers we intended to create
Distrib ere rs, ere
awaren of our m event. The flyers included main event info
ness main ormation suc as time, l
ch location,
activiti prizes, a guests a the event.
ies, and at
SECURE YOUR FUTUR
E R RE
27

28. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
Bann
ner
A sing sided; 3 x 13 foot ban
gle nner was hu on camp in the Qu which is a high-traf area.
ung pus uad s ffic
The baanner was in
ntended to in
ncrease the n
number of im mpressions a about our main event as well to
m s
promo FBI caree opportuni
ote er ities. Due to its large siz and sophi
ze isticated design and layo we
out,
were a to reach our target m
able h market and i increase awa areness of ou main eve The bann was
ur ent. ner
able to obtain ove 2000 imp
o er pressions.
T-Shi
irts
In orde to achieve more awar
er e reness of our main even specially d
r nt, designed T- -Shirts were worn by
all team members throughout the week an on the day of the mai event. The front of th shirt
m nd y in he
had the FBI logo a
e along with th word FBI on top and the back side listed the information about
he I d e n
our ma event. As walking bi
ain illboards we were able t generate i
e to interest and create buzz about
the ma event. Ou agency’s 21 team me
ain ur embers were “ walking billboards”
e ”.
SECURE YOUR FUTUR
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28

29. FBI CAMPAIGN BRIEF
Advertisement Placement Details
The chosen advertisements that were printed were strategically placed in high traffic areas
throughout campus. In
collaboration with the #of Posters Impressions Impressions
Research Department, we Location per 30min per day
posted our advertisements in BSB Entrance 2 210 3360
the lecture halls where BSB Cafeteria 2 110 1760
research was conducted. Burnham Hall Entrance 1 65 1040
These locations include: CCC Bulletin1 1 190 3040
CCC Entrance 3 400 6400
Classroom Halls
Inner Circle 2 350 5600
• Ensure at least 1 exposure Lecture Center A North 1 85 1360
to every UIC student Lecture Center A South 1 100 1600
• Maintain momentum on Lecture Center A East 1 75 1200
small scale Lecture Center A West 1 83 1328
• Target halls which are Lecture Center B1 1 103 1648
occupied by language Lecture Center B2 1 115 1840
based, diverse candidates Lecture Center C North 1 195 3120
Lecture Center C South 1 180 2880
Cafeteria/Meeting Rooms Lecture Center C East 1 215 3440
Lecture Center C West 1 200 3200
• High traffic area
Lecture Center D North 1 150 2400
• Social environments
Lecture Center D South 1 110 1760
• Repeated exposure
Lecture Center D East 1 115 1840
• Evokes word of mouth
Lecture Center D West 1 135 2160
Lecture Centers Lecture Center E1 1 96 1536
Lecture Center E2 1 65 1040
• Large glass windows for Lecture Center F North 1 78 1248
high visibility Lecture Center F South 1 83 1328
• Center of campus Lecture Center F East 1 92 1472
• Large classrooms have Lecture Center F West 1 93 1488
higher exposure Stevenson Hall 1 83 1328
percentages East Campus Dorms 1 250 4000
University Hall 2 300 4800
Quad
UIC Library Front Desk 1 115 1840
Quad 2 786 12580
• Highest traffic are at UIC
• Social environment Montgomery Ward 2 31 500
Lounge
• Leads to information
Total 40 5,258 584,052
booth
Total impressions of on-campus campaign: 584,052
SECURE YOUR FUTURE
29

30. FBI C
CAMPAI
IGN BRIE
EF
Adv
vertising
g
Summary
Griffin Consultan were able to create o
n nts e over 584,052 impression through a tactical and
2 ns d
innovaative campai and effec
ign ctive executtion. A detai schedule of placing select
iled g
advertiisements in specific locations assist in succes
ted ting consciousness and
ssfully creat
awaren for the main event. The adverti
ness ising campa
aign required the determ
d mination of th entire
he
agency as well as t staff and faculty thr
y the d roughout the university. Fiscal respo
e onsibility wa
as
maintaained by util
lizing contac and netw
cts working skill and to maximize expo
ls osure.
The results of the p
post-survey validate the success wi not only a shift in perception but in
y e ith t
considderation and image of the organizati as well. T diverse demograph grasped the
ion The hics
advertiising campaaign, absorbe the messa
ed ages and the esponded in an impressiv
emes, and re ve
fashion Griffin C
n. Consultants’ campaign a appealed to t diverse s
the student body and the un
y nique and
creativ advertisem
ve ments solidified the cam
mpaign in the minds of th target audience.
e he
Have
e You Beeen Exposeed to Did
d the Addvertisements
the FBI Ad
t dvertisign Inc
crease Yo
our Inte
erest in
Cam
mpaing "Secure Y Your the FBI?
Fu
uture" onn Campus?
44% Yes 48% 52% Yes
Y
56%
No No
N
The obbjectives of t campaig were to in
the gn ncrease awar reness of the FBI career opportuniti and to
e r ies
create a positive im
mage of the FBI on the diverse cam
mpus of UIC. This was accomplished with
. a d
nearly a 100% inc crease in th
hose exposed to the FBI campaign on-campus and a 100%
d I s
increa in the nu
ase umber of students who have spok to a recr
o ken ruiter. The results indic
r cated that
over 550% of those surveyed h been exp
e had posed to the FBI Adver
e rtising Camp
paign and ov 50%
ver
of thos increased their interes in the FBI
se d st I.
SECURE YOUR FUTUR
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30

31. FBI CAMPAIGN BRIEF
Campaign Strategy
Maja Markovic Aishah Chaudhry Patricia Ruhnke Beena Patel
SECURE YOUR FUTURE
31

32. FBI CAMPAIGN BRIEF
Campaign Strategy
Objectives
Griffin Consulting of the Campaign Strategy Department were to plan and implement a creative
campaign that evoked interest and awareness among the diverse student-base. Our initial focus
was to expose the campus to a variety of media tools with a consistent message aimed at
attracting students to our main event, “Follow Your Intuition.” (See Appendix for Campaign
Timeline) The next phase, after creating awareness of the event, was to organize the resources of
the agency and it members to generate an exciting, yet effective main event. As a result, the
event produced positive post-survey research results and accomplished the objectives of the FBI.
The campaign altered perceptions, increased awareness of opportunities, increased website
usage, and generated over 1,000,000 impressions with an ROI of 2,236%.
Campaign Support: The following are the descriptions of how our team created awareness of
our campaign.
Informational Booths: Booths were set up near the bookstore three days leading up to and
including the day of the event. Using the information booths, flyers, brochures, and other
promotional items were handed out that contained information about the FBI and promoted the
main event.
Inner Circle Projectors: Two projectors were set up in the Inner Circle. One projector had a
slideshow of all advertisements created by Griffin Consulting. The other projector had a
slideshow of our Campaign Brief.
Internet Advertising: This includes three forms of e-advertising.
• Mass email: Emails were distributed with information regarding the FBI’s career and
internship opportunities and the main event. In order to increase student participation,
the focus was on free food, games, and prizes that were to be given away at the event.
Emails were sent out via CBA listserv as well as mass emails, which were sent to
classmates through the Blackboard system, which gave 50,000 impressions.
• Facebook: An event and group were created on one of the most popular networking
websites for college students, “Facebook.com,” to reach a wide range of students. The
event invitation provided information about the FBI, promoted the event, and created
awareness using this effective tool. (See Appendix for the Internet Site Examples)
• MySpace: An FBI profile was created on “MySpace.com” which had the ability to reach
and inform millions of people. (See Appendix for the Internet Site Examples)
SECURE YOUR FUTURE
32

33. FBI CAMPAIGN BRIEF
Campaign Strategy
Media Advertising: Three forms of media advertising were utilized during the promotion of the
campaign.
• NBC Channel 5 News: Informative posters were created to promote the FBI and our
main event and were exposed to thousands of people on April 2, 2009 on NBC Morning
News, which generated 250,000 impressions.
• WGN Radio: Announcements were made on the radio about free food, games, and
career information with the FBI. This generated 20,000 impressions.
• Loop 97.9 Radio: Announcements were made throughout the day at one of the most
popular radio stations in Chicago allowing continuous exposure of our campaign to the
Chicago land area, resulting in over 50,000 impressions.
Other Locations: Miscellaneous places where info was brought to our students about our main
event.
Banner: A banner was hung in Student Circle East (SCE) from March 30th to April 2nd
promoting the main event and its prizes.
Poster Ads in Lecture Centers: In the SCE, SES, BSB buildings, poster ads were hung on the
bulletin boards raising awareness of the main event taking place in the Inner Circle.
Poster Ads in SCE: Posters were hung in the most visited building that exposed a big group of
people to our event.
Posters at the Main Event: Additional posters were hung at our main event emphasizing
giveaways, games, food, and music to our students.
Flyers: These were placed on tables and handed out to students informing them of the main
event and the FBI.
Top Secret Envelopes: These envelopes contained information about the internship and job
opportunities within the FBI. They were sealed and stamped with “DO NOT OPEN”
instructing students not to open the envelope until they were in front of a Griffin Consulting
representative at our main event. When opened, it provided information about FBI internship
and career opportunities along with the appropriate website address.
T-Shirts: All members of our team were given FBI t-shirts that included the FBI symbol, and
information about the main event to wear around campus three days prior to the event as well as
the day of the event to generate 1,000 impressions.
SECURE YOUR FUTURE
33

34. FBI CAMPAIGN BRIEF
Campaign Strategy
Main Event
“Follow Your Intuition”
April 2, 2009
Student Center East Inner Circle
11:00 am to 3:00 pm
Event Activities: The Inner Circle was divided into different activity sections aimed at
promoting career opportunities within the FBI. The separate areas were set up to test strength,
physical abilities, and knowledge. There were also free food, drinks, and giveaways. Information
booths aimed towards promoting career opportunities within the FBI were present as well.
• FBI Career Information: An information table was set up at the main event with information
regarding internships and career opportunities. FBI agents with first hand experience were the
main focus at this table and were able to answer any questions or concerns one may have had
about the FBI.
• Who Wants to Be an FBI Agent?: This game was the main attraction at the event. A
contestant was given the opportunity to play this spin-off of “Who Wants to Be a Millionaire?”
The contestants would receive a prize depending on how many questions they answered
correctly. The contestant that answered all ten questions correctly received a Nintendo Wii
game.
• Most Wanted Game: This game allowed participants to test their investigation skills by
locating the ten team members whose sketched faces were posted at the game location.
Participants that acquired all ten signatures were awarded a prize.
• Foreign Language Game: Participants attempted to match the phrase with the correct
language it was written in. Those who are successful won a prize.
• Geography Game: A matching game where participants matched the country with its capital
or leader. Winners received a prize.
• Physical Fitness Test: Strength tests were held consisting of sit-ups, push-ups, and arm
wrestling. The strongest competitor received a prize.
• Sumo-Wrestling: Participants wrestled their components to claim championship and compete
for a prize.
SECURE YOUR FUTURE
34

35. FBI CAMPAIGN BRIEF
Campaign Strategy
Main Event
• Giveaways: A prize was raffled off every 30 minutes for students participating in the event.
Raffle tickets were obtained when participants filled out Campaign Response Forms in order to
receive free pizza.
• DJ: More entertainment was provided by a DJ playing popular music to attract a bigger crowd
to the event.
• Free Food and Beverages: To effectively draw students in, free pizza and drinks were
provided for those who attended the event to attract more students within the Inner Circle.
Summary
After weeks of preparation and idea generating, Griffin Consulting implemented a creative
campaign which successfully promoted the FBI. Prior to the main event, students were exposed
through posters, flyers, and other print based advertisements. Our campaign was also presented
on local television and radio outlets. To further expose the campaign, online resources were
utilized. Griffin Consulting actively promoted the FBI and our event, “Follow Your Intuition”
around campus on the days leading up to the main event.
All the team members took an active role during the much-anticipated event, making sure
everything went accordingly. The team was satisfied with the outcome and success of the
campaign. The objectives were exceeded resulting in over 350 completed CRF forms. The
marketing campaign created an excellent perception on increased awareness of the FBI. Griffin
Consulting’s efforts paid off with a total audience exceeding 500 attendees.
Number of Impressions
Massmail 50000
Facebook/MySpace 2860
NBC Morning News 250000
WGN 720 Radio Station 20000
97.9 The Loop 50000
T‐Shirts 1000
Advertising 584052
Info Booths 2500
Banner 2000
Total Impressions 962412
SECURE YOUR FUTURE
35

36. FBI CAMPAIGN BRIEF
Public Relations
Ronen Polinovsky Laura Baller Salvador Lomeli Chris Wiszowaty
SECURE YOUR FUTURE
36

37. FBI CAMPAIGN BRIEF
Public Relations
Objectives
The objectives of the Public Relations Department were to generate interest and increase
awareness about the FBI Internship Program and career opportunities and maximize exposure for
our marketing campaign through a variety of media outlets. By utilizing local media outlets,
Griffin Consulting sought to generate awareness about our main event and our campaign as a
whole. Our agency gained media exposure through several press releases and detailed media kits
designed to inform the media of the exceptional Internship Program and career opportunities
available at the Federal Bureau of Investigation.
Press Releases
Press releases are the first point of contact between any marketing company and the outside
press. The Public Relations team wrote total of three press releases and they were sent to 130
media contacts, including newspapers and T.V. news stations.
• Press Release I
“FBI AND UIC REVEAL CAREER POTENTIAL!”
The first press release introduced the media to Griffin Consulting and their partnership
with the Federal Bureau of Investigation. This included information about the FBI
Collegiate Marketing and Recruitment Program and also about our unique course and its
opportunities. Press Release I was distributed to several media outlets such as UIC
Radio, Chicago Flame Newspaper, and the UIC News.
• Press Release II
“FBI AND GRIFFIN CONSULTING JOIN EFFORTS FOR ‘FOLLOW YOUR
INTUITION’”
The second release focused on gaining media attention for our main event, “Follow Your
Intuition.” It informed the media of the date, time, and location of our event and also
included information about the activities planned. This was distributed to many media
outlets including the ABC 7, WGN TV, CLTV and the NBC Morning News show.
(See Appendix L for Media Contact List)
• Press Release III
“GRIFFIN CONSULTING SOARS!”
The final press release covered the entire FBI campaign and detailed the success of
Griffin Consulting was able to obtain through media publication, advertisements, and on
campus marketing events. The results reflected over 1,000,000 impressions and over
500 attendees at our main event.
All three press releases were also posted on two social networking sites (MySpace and
Facebook), and many student organizations. Not only was the student population exposed to the
press releases, but anyone who watched the news on TV, listened to the radio, or used common
social-networking sites was urged to visit the FBI website and “Follow Your Intuition.”
SECURE YOUR FUTURE
37

38. FBI CAMPAIGN BRIEF
Public Relations
-FOR IMMEDIATE RELEASE-
CONTACT: ALTERNATIVE CONTACT
Laura Baller Lawrence Swayne
Public Relations Coordinator Program Facilitator
Griffin Consulting EdVenture Partners
University of Illinois at Chicago Consulting Agency
(630) 945-5587 (704) 688-7099
Lballe4@uic.edu Swayne@edventurepartners.com
FBI AND UIC REVEAL CAREER POTENTIAL!
Internship with EdVenture Partners develops students’ hands-on marketing experience
Chicago, IL – February 19, 2009 - This spring 2009 semester, the Federal Bureau of Investigation (FBI) is
seeking to team up with students at the University of Illinois at Chicago campus. Students in Professor David
Koehler's Advertising and Sales Promotion class formed Griffin Consulting, a marketing agency, to participate
in a semester-long internship program with the FBI. As part of the FBI Collegiate Marketing and Recruitment
Program, students will have the chance to develop and execute their own marketing campaign to promote
internship and career opportunities with the FBI to qualified candidates.
The University of Illinois at Chicago is one of only six schools nationally participating in the program. During
the semester, students will create a working marketing agency to research, develop, implement, and evaluate a
campaign. Students will receive a $2,500 budget to bring their campaign plans to life.
The goal of the campaign is to increase awareness and consideration of FBI career opportunities, both the
Special Agent and Professional Staff positions. The campaign is specifically targeted towards students
possessing critical skills including: accounting/finance, engineering, computer science/information technology,
physical sciences and math, intelligence experience, law experience, law enforcement or investigative
experience, military experience, and fluency in a foreign language. Critical languages for the Special Agent
position include Arabic, Chinese, Farsi, Hebrew, Hindi, Japanese, Korean, Pashtu, Punjabi, Russian, Spanish,
Urdu, and Vietnamese. A more complete list of languages needed for Linguist positions can be found at
www.fbijobs.gov. By partnering with universities, the FBI is able to collaborate with students who develop
creative strategies to effectively reach their peers.
The FBI Collegiate Marketing and Recruitment Program is designed to bridge the gap between industry and
education, providing students with valuable, hands-on experience. The program is coordinated by EdVenture
Partners, an education-marketing agency that designs unique industry-education partnerships at campuses
around the United States. EdVenture Partners, in conjunction with the FBI, provides each student agency with
the resources and guidance necessary to design and implement their marketing campaign.
Watch for more information about the FBI Collegiate Marketing and Recruitment Program at UIC throughout
the spring 2009 semester. For more information, please contact Laura Baller at (630) 945-5587 or
lballe4@uic.edu.
SECURE YOUR FUTURE
38

39. FBI CAMPAIGN BRIEF
Public Relations
-FOR IMMEDIATE RELEASE-
CONTACT: ALTERNATIVE CONTACT
Laura Baller Lawrence Swayne
Public Relations Coordinator Program Facilitator
Griffin Consulting EdVenture Partners
University of Illinois at Chicago Consulting Agency
(630) 945-5587 (704) 688-7099
Lballe4@uic.edu Swayne@edventurepartners.com
FBI AND GRIFFIN CONSULTING “FOLLOW YOUR INTUITION”
UIC Chicago Students Bring Your Future with FBI Straight into Your Neighborhood.
Chicago, IL – March 5, 2009 - Students at University of Illinois at Chicago have launched a marketing
campaign to let their peers know they are wanted by the FBI.
On Thursday, April 2, 2009, Griffin Consultants students will host a campus event to increase awareness
and consideration of FBI career opportunities. “Follow Your Intuition” will feature a live DJ, gift cards to
local businesses, and amazing raffle prizes. The event will be held at the University of Illinois at Chicago
Inner Circle located in Student Center East during the hours of 11:00 am to 3:00 pm. Students who attend
the event will learn about the amazing job opportunities available within the Federal Bureau of
Investigation.
The Follow Your Intuition event is the culmination of a semester-long program Griffin Consultants
students have been participating in. The project, known as the FBI Collegiate Marketing and Recruitment
Program, is designed to give students a unique, real-world business experience creating a marketing
campaign for a national client.
At the beginning of the semester, students were challenged to create a marketing campaign that would
increase awareness and consideration of FBI career opportunities among their target market. These career
opportunities include both the Special Agent and Professional Staff positions within the organization.
Critical skills the FBI needs include: accounting/finance, engineering, computer science/information
technology, physical sciences and math, intelligence experience, law experience, law enforcement or
investigative experience, military experience, and fluency in a foreign language.
However, the event is not the end of the road for the students at University of Illinois at Chicago. A post-
campaign evaluation is necessary to evaluate the success of the campaign and determine the effect their
event had on campus. Students will present their post-campaign research results to representatives from
the FBI at the end of the semester.
The FBI Collegiate Marketing and Recruitment Program is designed to bridge the gap between industry
and education, providing students with valuable, hands-on experience. The program is coordinated by
EdVenture Partners, an education-marketing agency that designs industry-education partnerships at
campuses in the U.S.
For more information regarding the FBI Collegiate Marketing and Recruitment Program, please contact
Laura Baller at 630-945-5587 or by e-mail at lballe4@uic.edu.
SECURE YOUR FUTURE
39