Talk from the 2013 Lean Startup Conference. Get beyond landing pages and learn five proven techniques for finding out if your idea is stupid.

1. BEYOND LANDING PAGES
5 Ways to Find Out if Your Idea is Stupid
Laura Klein
@lauraklein
Wednesday, December 11, 13

2. So, You Have An Idea
you should probably find out if it’s stupid.
Wednesday, December 11, 13

3. Have You Tried A Landing Page?
of course, you have
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4. Landing Pages Are Good For…
learning whether people are interested enough in your idea to give
you their email addresses
Wednesday, December 11, 13

5. Landing Pages Are Bad For…
Everything Else
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6. So, have you tried anything else?
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7. But What Else Is There?
audience building
concierge
wizard of oz
fake door
crowdfunding
Wednesday, December 11, 13

8. Audience Building: Who Did It?
Wednesday, December 11, 13

9. Audience Building: What’s It Good For?
learning the size of the audience you can attract to your product
before committing a lot of money and technical resources
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10. Audience Building: How Do You Do It?
Give away expertise for free on a regular basis
Establish yourself as an expert in the space
Build a community of like minded people
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11. Audience Building: What Does That Mean?
CONNECT!
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12. Concierge: Who Did It?
Wednesday, December 11, 13

13. Concierge: What’s It Good For?
learning what is actually required for your product before
committing a lot of money and technical resources
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14. Concierge: How Do You Do It?
Provide a service for someone manually
Figure out the parts of the problem that users
need the most help with
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15. Concierge: What Does That Mean?
HELP!
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16. Wizard Of Oz: Who Did It?
Wednesday, December 11, 13

17. Wizard Of Oz: What’s It Good For?
learning what you need to automate before committing a lot of
money and technical resources
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18. Wizard Of Oz: How Do You Do It?
Use humans instead of automation until you can’t
Do things that don’t scale
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19. Wizard Of Oz: What Does That Mean?
PRETEND!
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20. Fake Door: Who Did It?
Wednesday, December 11, 13

21. Fake Door: What’s It Good For?
learning whether users have any interest in your feature before
committing a lot of money and technical resources
Wednesday, December 11, 13

22. Fake Door: How Do You Do It?
Add the first interaction with an interface
Provide a good experience for the user even if it’s
not what they expect
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23. Fake Door: What Does That Mean?
MEASURE!
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24. Crowdfunding: Who Did It?
Wednesday, December 11, 13

25. Crowdfunding: What’s It Good For?
learning whether users will pay for your product before
committing a lot of money and technical resources
Wednesday, December 11, 13

26. Crowdfunding: How Do You Do It?
Post your idea on Kickstarter
Ask for a credit card or pre-payment
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27. Crowdfunding: What Does That Mean?
SELL!
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28. Those Experiments Again
audience building
concierge
wizard of oz
fake door
crowdfunding
Wednesday, December 11, 13

29. So, that’s all of them, right?
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30. HAHAHAHAHAHAHAHAHA!
(no)
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31. Incredibly Generic Steps For Creating Your
Own Experiments
1.Identify what you want to learn.
2.Figure out a way to learn exactly that.
3.Profit! Iterate!
Wednesday, December 11, 13

32. Questions?
@lauraklein
laura@usersknow.com
http://www.usersknow.com
UX for Lean Startups
Wednesday, December 11, 13