9. Quotes… Quotes from the interviews are enlarged to engage the reader, these may sometimes be used as the headline of the article. Dropped quotes are dropped in on the image or text. Dropped quotes break up the text, they are usually contriversial to grip the reader. The quotes neatly fit into the article.
16. Drop capital at beginning of article to show the reader where the article starts
17. If the article is not finished arrows will point to next page (featured in the NME magazine). If the article is finished a small box is used (featured in Q magazine)