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Social Media Marketing
Strategy
LF
Mission andVision!
“At PepsiCo, we believe being a responsible corporate citizen is not only the right thing
to do, but the right thing to do for our business”
Your Mission
To be the world's premier consumer products company focused on convenient foods and
beverages. 
YourVision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate
-environment, social, economic - creating a better tomorrow than today."
In everything you do, you strive for honesty, fairness and integrity.
LF
Why LF for the Job…
Like you, we are driven by the intense, competitive spirit of the marketplace
We will direct this spirit toward solutions that will benefit both your company
and your consumers
We are prepared to go the extra mile to show we care
Like your products, we will provide a campaign and marketing strategy only
that we are proud of
We will speak with truth and candor, in addition to being clear, honest and
accurate, we are responsible for ensuring your communications are
understood
LF
2,500,000 
Pepsi Facebook Fans
47,000 
Twitter Followers
LF
Next Move…
Start off with a few projects and expand

 
 
 
 
 
 
 Pepsi Refresh Project

 
The Pepsi Brand

 
 The GoTo Soft Drink

 
 
 


 
 
 
 
 
 
 
amp Energy Drink 

 
 
 
 
 
 
 
 The GoTo Energy Drink
LF
Pepsi Refresh Project
Do Some Good On Campus
LF
Create Buzz on 
Campus
A Competition
Between Big Ten
Schools
24-Hour 
Texting/Tweeting
Event
Students from the
schools can either
create or support an
idea
Campaign will run from
August through 
November 

 Students will be 

 driven to the Website/

 Facebook/Twitter pages 

 then they will submit

 their votes and Ideas
Winners will be judged
through proven social
media engagement
implemented 
in a strategic timeline
Lets GetViral: 

 UseYouTube videos of spring/summer vacations! 

 Use real customers—on a boat with a cooler of
Pepsi
We can start them onYouTube then stream them to
traditional TV advertisement
LF
The Go To 

 
 
Soft Drink
Distinguish amp as a brand and steal share from its competitors

 Create campus representatives for US 4-year colleges and
universities, with those representatives, create a Facebook Fan
Page personalized for each campus

 
 
On those pages post times/places of where one can get free amp and swag
LF
The Go To 

 
 
Energy 
 

 Drink
LF
30%
Facebook/Twitter
25%
Campus Representatives
25%
YouTube
20%
Facebook/Twitter
Budget
What’s Next?
•  Pepsi Co/LF Weekly Calls
•  Weekly Reports
•  Strategy Approval
•  Key Spokespeople Availability for Media Interviews,
YouTubeVideos, Photo Opportunities for Facebook
Pages, Blog Posts on Website,Tweets back and forth
between us and them
–  Viking Football Players, NFL, other athletes—PEPSI MAX
–  Dale Ernhardt, JR—amp 
–  Singers/Actors
LF

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Pepsico.ppt

  • 2. Mission andVision! “At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business” Your Mission To be the world's premier consumer products company focused on convenient foods and beverages. YourVision "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate -environment, social, economic - creating a better tomorrow than today." In everything you do, you strive for honesty, fairness and integrity. LF
  • 3. Why LF for the Job… Like you, we are driven by the intense, competitive spirit of the marketplace We will direct this spirit toward solutions that will benefit both your company and your consumers We are prepared to go the extra mile to show we care Like your products, we will provide a campaign and marketing strategy only that we are proud of We will speak with truth and candor, in addition to being clear, honest and accurate, we are responsible for ensuring your communications are understood LF
  • 4. 2,500,000 Pepsi Facebook Fans 47,000 Twitter Followers LF
  • 5. Next Move… Start off with a few projects and expand Pepsi Refresh Project The Pepsi Brand The GoTo Soft Drink amp Energy Drink The GoTo Energy Drink LF
  • 6. Pepsi Refresh Project Do Some Good On Campus LF Create Buzz on Campus A Competition Between Big Ten Schools 24-Hour Texting/Tweeting Event Students from the schools can either create or support an idea Campaign will run from August through November Students will be driven to the Website/ Facebook/Twitter pages then they will submit their votes and Ideas Winners will be judged through proven social media engagement implemented in a strategic timeline
  • 7. Lets GetViral: UseYouTube videos of spring/summer vacations! Use real customers—on a boat with a cooler of Pepsi We can start them onYouTube then stream them to traditional TV advertisement LF The Go To Soft Drink
  • 8. Distinguish amp as a brand and steal share from its competitors Create campus representatives for US 4-year colleges and universities, with those representatives, create a Facebook Fan Page personalized for each campus On those pages post times/places of where one can get free amp and swag LF The Go To Energy Drink
  • 10. What’s Next? •  Pepsi Co/LF Weekly Calls •  Weekly Reports •  Strategy Approval •  Key Spokespeople Availability for Media Interviews, YouTubeVideos, Photo Opportunities for Facebook Pages, Blog Posts on Website,Tweets back and forth between us and them –  Viking Football Players, NFL, other athletes—PEPSI MAX –  Dale Ernhardt, JR—amp –  Singers/Actors LF