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1985
1990
1995
2000
2005
2010
Mazars – Chief HR & Communication Officer
Université Paris II – PhD
BPCE – VP Leadership & Management
Groupe Caisse d’Epargne – Chief HR Officer
Neoma / Reims MS– Associate Dean, Corporate
Relations & Post-graduate programs
Moments of Life – COO
Kempinski – VP Education & Development
Forward Consulting – Partner
IAE Paris Sorbonne – Master in HR
Daniel Porte Consultats – Head hunter
Arcelor Mittal – HR Project Manager
Neoma / Reims MS – Master in Management
Our vision is to create economic
opportunity for every member of
the global workforce.
​ - Jeff Weiner
​ Laurent Choain
​ Chief People & Communication Officer,
​ Mazars Group
How does the digital revolution impact
HR strategies and practices?
Effect N°1 of digitalization:
relationships matter again.
Keeping out is
not a serious option.
1. Millions of members.
2. Shows up at the top of Google searches.
3. People are researching you.
4. It’s packed with invaluable resources.
5. You don’t know what you’re missing out on.
6. You’ll stay ultra-current.
7. You’ll automatically remain connected.
8. It’s the most efficient way to manage your network.
9. It’s the ultimate personal branding platform.
Effect N°2 of digitalization: we
(X) don’t have to transmit (to Y).
We have to permit.
Even maybe not.
Effect N°3 of digitalization: you
are responsible for one major
thing: your ecosystem
(connections + information).
McKinsey’s « 7s model », developed in the
70’s by Tom Peters (http://tompeters.com/),
Richard Pascale and Bob Waterman is an
insightful analogy of the several impacts of the
digital revolutin on HR and leadership.
Learn more:
www.mckinsey.com/insights/strategy/enduring_ideas_the_7-s_framework
https://www.youtube.com/watch?v=xhNm5VnlVao&list=PLop9mO9qyl7SRYsYshM1wmgh0yO2nyelh
https://www.youtube.com/watch?v=9QJl28a49qU
50%
Hi-speed connected by 2030
Education (access to knowledge) will be the N°1
driver of the 21st Century – but under new forms
and through new media.
Literacy
Internet
Access
73%
84%
90%
1990 2010 2030
Literacy in the world
Full presentation of LinkedIn (2014): http://fr.slideshare.net/linkedin/2014-linkedin-company-presentation
Best ideas come from our co-workers
New work space
4 opinions… on which you should have an opinion
Assumption # 1
Learning content and design must
change in order to stick to the new
cognitive characteristics of
millennials / digital natives / gen Y.
« Video gaming leads to significant
improvements in performance on various
cognitive tasks, from visual perception to
sustained attention ».
Nature, 2003.
OR
« The Web has made its users proficient at
searching and browsing, but lousy at reading
and remembering. The distraction-filled online
world has transformed us on the neurological
as well as the cultural level, eroding our
attention spans and even our capacity to form
long-term memories. »
Nicholas Carr, The Shallows.
Assumption # 2
Companies must become schools.
« Finally, schooling can no longer be a
monopoly of the schools. Education in the post-
capitalist society has to permeate the entire
society. Employing organizations of all kinds —
businesses, government agencies, non-profits
– must become institutions of learning and
teaching as well. Schools, increasingly, must
work in partnership with employers and
employing organizations. »
Peter Drucker – 1983
Population active (2010 vs. 2050)
4,2 mds (/6,7 total) 5,9 mds (/9,4 total)
USA 5,3% 4,7%
Chine 22,2% 14,6%
Afrique 12% 22,1%
Europe 12% 6,5%
Assumption # 3
Companies should stop working with
business schools and develop their
own educational programmes.
Assumption # 4
Corporate Universities should be
led by young cross-cultural techno-
freaks.
KKR
Laureate
Apax
Studialis
Mission
Expanding access to
quality higher education
to make the world a
better place
One of the effect of digitalization
is the fall of the
“shareholder value” doxa.
Life
purpose
Talent
strategy
Workplace
design
Managerial
& HR core
skills
X, Y, Z
Leadership
style
Professional
identity
​  laurent.choain@mazars.com
​  PA : Ludivine Giran, + 33 1 49 97 69 55
​  www.linkedin.com/in/laurentchoain
​  https://twitter.com/LaurentChoain

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Digital HR, by Laurent Choain

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  • 3. 1985 1990 1995 2000 2005 2010 Mazars – Chief HR & Communication Officer Université Paris II – PhD BPCE – VP Leadership & Management Groupe Caisse d’Epargne – Chief HR Officer Neoma / Reims MS– Associate Dean, Corporate Relations & Post-graduate programs Moments of Life – COO Kempinski – VP Education & Development Forward Consulting – Partner IAE Paris Sorbonne – Master in HR Daniel Porte Consultats – Head hunter Arcelor Mittal – HR Project Manager Neoma / Reims MS – Master in Management
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  • 5. Our vision is to create economic opportunity for every member of the global workforce. ​ - Jeff Weiner
  • 6. ​ Laurent Choain ​ Chief People & Communication Officer, ​ Mazars Group How does the digital revolution impact HR strategies and practices?
  • 7. Effect N°1 of digitalization: relationships matter again. Keeping out is not a serious option.
  • 8. 1. Millions of members. 2. Shows up at the top of Google searches. 3. People are researching you. 4. It’s packed with invaluable resources. 5. You don’t know what you’re missing out on. 6. You’ll stay ultra-current. 7. You’ll automatically remain connected. 8. It’s the most efficient way to manage your network. 9. It’s the ultimate personal branding platform.
  • 9. Effect N°2 of digitalization: we (X) don’t have to transmit (to Y). We have to permit. Even maybe not.
  • 10. Effect N°3 of digitalization: you are responsible for one major thing: your ecosystem (connections + information).
  • 11. McKinsey’s « 7s model », developed in the 70’s by Tom Peters (http://tompeters.com/), Richard Pascale and Bob Waterman is an insightful analogy of the several impacts of the digital revolutin on HR and leadership. Learn more: www.mckinsey.com/insights/strategy/enduring_ideas_the_7-s_framework
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  • 23. Education (access to knowledge) will be the N°1 driver of the 21st Century – but under new forms and through new media. Literacy Internet Access 73% 84% 90% 1990 2010 2030 Literacy in the world
  • 24. Full presentation of LinkedIn (2014): http://fr.slideshare.net/linkedin/2014-linkedin-company-presentation
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  • 29. Best ideas come from our co-workers New work space
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  • 31. 4 opinions… on which you should have an opinion
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  • 33. Assumption # 1 Learning content and design must change in order to stick to the new cognitive characteristics of millennials / digital natives / gen Y.
  • 34. « Video gaming leads to significant improvements in performance on various cognitive tasks, from visual perception to sustained attention ». Nature, 2003. OR « The Web has made its users proficient at searching and browsing, but lousy at reading and remembering. The distraction-filled online world has transformed us on the neurological as well as the cultural level, eroding our attention spans and even our capacity to form long-term memories. » Nicholas Carr, The Shallows.
  • 35. Assumption # 2 Companies must become schools.
  • 36. « Finally, schooling can no longer be a monopoly of the schools. Education in the post- capitalist society has to permeate the entire society. Employing organizations of all kinds — businesses, government agencies, non-profits – must become institutions of learning and teaching as well. Schools, increasingly, must work in partnership with employers and employing organizations. » Peter Drucker – 1983
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  • 38. Population active (2010 vs. 2050) 4,2 mds (/6,7 total) 5,9 mds (/9,4 total) USA 5,3% 4,7% Chine 22,2% 14,6% Afrique 12% 22,1% Europe 12% 6,5%
  • 39. Assumption # 3 Companies should stop working with business schools and develop their own educational programmes.
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  • 42. Assumption # 4 Corporate Universities should be led by young cross-cultural techno- freaks.
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  • 47. Mission Expanding access to quality higher education to make the world a better place
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  • 50. One of the effect of digitalization is the fall of the “shareholder value” doxa.
  • 52. ​  laurent.choain@mazars.com ​  PA : Ludivine Giran, + 33 1 49 97 69 55 ​  www.linkedin.com/in/laurentchoain ​  https://twitter.com/LaurentChoain