4 Proven Marketing Systems

The 4 Proven Marketing Systems
Every Business Must Optimize to
Maximize Revenue Growth
www.losangeleswebstrategies.com

In the next hour, I‘m going
to teach you how you can
dominate your market and
take your income to
entirely new levels.

Leverage marketing & technology to
achieve maximum results.

95%
of Small
Businesses
Are missing AT LEAST 2 out of
the 4 critical, proven marketing
systems that are necessary to
achieve maximum business
growth!

Why?

The competitive landscape
for business has changed
dramatically!

And so has the way your
customers find and shop
for your services/products.

Businesses - small
businesses in particular -
have been slow to adapt.

3 Drivers Of Change
Search
Social
Mobile

Search
• Easier than ever!
• Accessible from multiple devices
• Has become the predominant way to find
information, products and businesses

Search
92% of consumers have more confidence in info
found online than they do in anything from a
salesclerk or other source.
(Wall Street Journal, Jan 2009)

Social
• Connecting and sharing opinions with ease
• Opinions are highly visible
• Search engines paying attention
• Content about your business is NOT created
by you!
• CONSUMERS ARE THE PUBLISHERS!

Social
70% of consumers consult reviews or ratings
BEFORE purchasing.
Google Zero Moment of Truth 2011

Mobile
• The biggest game-changer
• Mobile search = Immediate gratification
• You MUST be present – If not you, your
competitors eat your lunch!

Mobile
Mobile searches have QUADRUPLED in
the last year according to Google.
1 in 7 searches are now mobile.

It is easier than ever for consumers to
quickly research and compare various
products and services.

The companies that ―GET IT‖ are
crushing the companies
that don‘t!

The BIG question:
How do you strategically work
with these three big drivers
of change to make sure you come
out on top?

It means that now more than
ever, you need to have a
marketing plan that works!

Simplify the challenge and
clarify the approach!

You Must Maximize the Impact of 4
KEY Marketing Systems

R4 Marketing Framework

Ignite business growth to
100%or more when combined!

It is easier than ever for consumers to
find the feedback of other consumers
to help them make a decision about
who to buy from.

70% of consumers…
say that the feedback they find online is
the #2 factor in making a decision about
who to work with/visit/etc.

7 in 10 who read reviews share them with
friends, family & colleagues.
(Deloitte & Touche, Sept. 2007)

74% of U.S. consumers…
choose to do business based on
online feedback

Everyone is talking…
who‘s talking about you?

Today, an unhappy customer
will tell thousands of their
―closest strangers‖ on the
Internet.
Who‘s talking about you?

• Customers
• Prospects
• Competitors
• Disgruntled employees
• Ex spouses
• Former business
partners, investors
• Trolls (the permanently
aggrieved)
Who‘s talking about you?

Reviews at the center of search

trust recommendations from people
they know.
trust unknown users!
trust advertising
(Econsultancy, July 2009, Erik Qualman, Socialnomics)
90%
of online consumers
70%
of online consumers
14%
of online consumers

3/30!

CONTRIBUTE
To the conversation in a meaningful way.

Why do you need to contribute?
• You can‘t control what people say about your
company BUT …
• You can make sure you‘re adding enough to the
conversation to ensure that the ratio of positive
to negative is in your favor!

Take ownership of profiles in all of
your key directories and networks
• Google+ Local
*important*
• Yelp
• Trip Advisor
• LinkedIn
• Facebook
• Twitter

Publish your own story!
• Make your own news
• Post on subjects that will help your clients and
prospects
• Add social media sharing buttons

Make educational videos and post
them to YouTube
Any given video stands
about a 50x better
chance of appearing on
the first page of results
than any given text
page in the index.
Source: Forrester

Build a review collection system
Collecting referrals should be an ACTIVE and
METHODICAL process
Reviews on a site can boost conversion +20%
(Bazaarvoice.com/resources/stats 'Conversion Results')

The BIG takeaway
Reputation is now THE FOUNDATION of effective
marketing!
It is no longer enough to do good work.
YOU MUST PROACTIVELY DEVELOP AND
MARKET YOUR REPUTATION!

Social media use has grown by
712% since 2005.
Reach via Social Media

66% of adult internet users…
access social media. In 2005, this was true
of only 8%!

There are 155 million +
Facebook users in the U.S. and
over 1 billion throughout the
world.

Chances are…
No matter who your target audience is, you can
reach them on Facebook.

6 Reasons to Advertise
on Facebook

1. Reach
• 51 percent of Internet users
• Variety: huge number of every group
• Engage them in a multiple ways

2. Precision targeting
• Location (ZIPs, area code, etc.)
• Age and birthday
• Education (e.g. Michigan State class of ‘05)
• Connections
• Demographics
• Interests
• Relationship status

3. Cost control
• Advertisers (you) control how much you spend
for each campaign
• Budgets can be very low
• Better targeting = less wasted spend

4. Cost efficiency
• Precision = efficiency
• FB‘s measurability means you can
keep driving down your cost per click
• Dollar for dollar, there‘s no better way to get the
word out with relevancy

5. Simplicity
• Great UI makes setup a breeze
• Much easier than Google AdWords
• No PPC experience required

6. Interests targeting
• Ads are much more likely to perform better when
you target smaller, specific groups of people!
• Display ads to the people who are most likely to
be interested in your product or service
• Customize your ad so it‘s more appealing to the
audience you‘re trying to reach

4 Proven Marketing Systems

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à 4 Proven Marketing Systems

Similaire à 4 Proven Marketing Systems (20)

Plus de Lawebstrat

Plus de Lawebstrat (20)

Dernier

Dernier (20)

4 Proven Marketing Systems

Notes de l'éditeur