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The 3 Secrets To Explosive Business Growth in The Next Year!
- 1. The 3 Secrets To Explosive Business Growth in The Next Year! Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming! www.losangeleswebstrategies.com
- 4. #2Get customers To buy more often
- 5. #3Get customers To spend more
- 6. 20% Growth in each area… Customers x Items Purchased x Purchase Value = Total Revenue 120 x 6 x $12 = $8640 www.losangeleswebstrategies.com
- 7. Don’t overlook this… Customers x Items Purchased x Purchase Value = Total Revenue 100 x 5 x $10 = $5000
- 8. 73% Growth Overall • Improving slightly in each area creates a compounding effect • EVERY business has the opportunity to improve in these three areas • Fundamentals may not seem sexy, but they work! www.losangeleswebstrategies.com
- 9. How?
- 11. 1. Get more customers Drive inbound traffic to your business website www.losangeleswebstrategies.com
- 12. 1. Get more customers Search engine optimization
- 14. Who Cares? • There are over two billion people online • 93% of online experiences begin with a search engine • The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo (Search Engine Journal) www.losangeleswebstrategies.com
- 15. Who Cares? • 77% of search engines choose organic over paid listings1 • 67% choose organic search results when purchasing2 • Organic click-through generates 25% higher conversion rates than PPC3 (1,2,3Search Metrics)
- 16. 1. Get more customers Email marketing
- 17. What’s more The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016. www.losangeleswebstrategies.com
- 18. 1. Get more customers Social media marketing www.losangeleswebstrategies.com
- 19. Customers WANT YOU on social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 (1,2 Cone Business Study on Social Media, 2008)
- 20. People are talking. Are you part of the conversation? • Social media is not a passing fad! • 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance) • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA) www.losangeleswebstrategies.com
- 21. 1. Get more customers Mobile marketing www.losangeleswebstrategies.com
- 22. Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads. (Borrell Associates) www.losangeleswebstrategies.com
- 24. 1. Get more customers Improve the effectiveness of your promotional efforts www.losangeleswebstrategies.com
- 25. 1. Get more customers Track your results and optimize your campaigns www.losangeleswebstrategies.com
- 26. 1. Get more customers Find new/better places to advertise (social media, mobile, email, etc.)
- 27. 1. Get more customers Create stronger, more targeted offers that appeal to more people in your market www.losangeleswebstrategies.com
- 28. 1. Get more customers Remove the risks associated with buying from you by giving a strong guarantee
- 29. 1. Get more customers Build your reputation as an expert www.losangeleswebstrategies.com
- 30. 1. Get more customers Host a free webinar and demonstrate your expertise
- 31. 1. Get more customers Send monthly educational/informational newsletters (electronic or print)
- 32. 1. Get more customers Create training/educational resources (video, educational downloads, etc.) www.losangeleswebstrategies.com
- 33. #2 Get customers To buy more often www.losangeleswebstrategies.com
- 34. 2. Get customers to buy more often Build your list!
- 35. 2. Get customers to buy more often Create a customer mailing list www.losangeleswebstrategies.com
- 36. 2. Get customers to buy more often Send out promotional emails to your house list on a more frequent basis
- 37. 2. Get customers to buy more often Use scarcity to get customers to act now instead of later (e.g. limited-time promotions)
- 38. 2. Get customers to buy more often Don’t let them forget you! www.losangeleswebstrategies.com
- 39. 2. Get customers to buy more often Use autoresponder email sequences to introduce your prospects to all of your products
- 40. 2. Get customers to buy more often Broadcast educational content through email, social media, and your website
- 41. 2. Get customers to buy more often Send out birthday cards and holiday cards/gifts
- 42. 2. Get customers to buy more often Focus on service! www.losangeleswebstrategies.com
- 43. 2. Get customers to buy more often Create a culture of service at your business
- 44. 2. Get customers to buy more often Use customer testimonials in your email campaigns and on your website
- 45. #3Get customers To spend more www.losangeleswebstrategies.com
- 46. 3. Get customers to spend more Up-sell, cross-sell and bundle www.losangeleswebstrategies.com
- 47. 3. Get customers to spend more After a person buys one product, up-sell or cross-sell them another related product
- 48. 3. Get customers to spend more Bundle products and offer a discount
- 49. 3. Get customers to spend more Use coupons to encourage bigger purchases
- 50. 3. Get customers to spend more Offer an expensive, premium product or service with a payment plan www.losangeleswebstrategies.com
- 51. Tips for success
- 53. How do you eat a whale? www.losangeleswebstrategies.com
- 54. Think in 3 phases Before During After
- 55. Questions?
- 56. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100