4. 1. Relevance
• 87% of Americans have mobile phones
• 73% say it’s their no. 1 most-used
technology device
• 25% of all U.S. households have
ditched their landlines!
5. 2. Open Rates (ZOMG!)
• 97% of all SMS marketing texts are
opened by recipients
• 95–98% of text messages are read
within minutes of receipt
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6. 3. SMS Is Fresh
• Other channels (email, print) are
saturated and overrun with junk mail
and spam
• SMS is still a fresh, untapped resource
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7. 4, 5. SMS Is Affordable & Easy
• Every day there’s a cool new tool on
the market that makes it even easier to
send SMS campaigns
• As more vendors get in on the action,
costs continue to drop—which is great
for you!
8. 6. Appointment Reminders
SMS reminders can reduce no-shows by
50% or more—which means you can …
Save a TON of money—and put it back
into your business (or into your pocket)
9. 7. Build Lasting Relationships
33% of email addresses change on a
yearly basis, but … People are keeping
their cell phone number for LIFE
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10. ―Think about the value of a phone
number; it’s like having your customer’s
IP address.‖
– Jared Reitzin, MobileStorm
11. 8. Coupons
Mobile coupons are 10x more likely to be
redeemed than traditional coupons
-Borrell Associates 2010
12. 9. You Can Track It
• Opt-in population
• New subscribers
• Quit rate/opt-outs
• Response rate
• Conversion/sales rate
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13. 10. High Deliverability
• There are virtually no delivery issues
with SMS
• If you send it, they will get it, and right
to their pocket (next to their wallet)
• SMS is the ―certified mail‖ of digital
communications
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14. 11. Voting and Contests
• Fun and engaging way for consumers
to interact with your brand
• Examples: American Idol, Mini Cooper
15. 12. Keyword / Short Code
Campaigns
• ―Text JENNY right now to 867530(9) for
a free iTunes gift card …‖
• ―Text SPINE to 555121 for a free spinal
alignment consultation‖
16. 13. Mobile Greetings
• Raise awareness, build customer
loyalty, stay top of mind!
• Send birthday cards or special
announcements for your
patients, clients, or customers
25. A Proven Formula
• SMB + SMS = ROIx (zOMG)
• NOW’s the time to get involved
• We can help you take advantage of
SMS marketing!
• Just get in touch with us for next steps
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27. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
Notes de l'éditeur
The future is MOBILE. In fact, Americans have adopted cell phones faster than any other household technology.
72% of the 320 billion emails sent on a daily basis are spam
33% of email addresses change on a yearly basis, but with number portability (the ability to take a number from carrier to carrier), people are ditching their home phones and keeping their cell phone number for life.
Short Codes - Short codes are five or six digit phone numbers that can send and receive text messages. Short codes are fully known as Common Short Codes? What's common about them? In the stone ages of text messaging (the early 2000s) some wireless customers were only able to send text messages to other customers who shared the came cellular carrier (AT&T, Verizon, etc.). Those days are long gone, but what you need to know about a common short code is that it works on all major wireless carriers (and dozens of smaller ones too).Keywords - Keywords are what consumers text to a short code to join your SMS Marketing list. A keyword is a single word, usually ranging from a couple of letters to a dozen. Keywords can be longer depending on the SMS Marketing service provider your business uses, but you want to keep things concise for your customers.