SlideShare une entreprise Scribd logo
1  sur  71
Creativity Dip
Design Another Letter Of The
                         Alphabet
You are tasked with inventing a 27th letter
of the alphabet. It must represent a sound,
     maybe a letter for PH, PN or KN. What
                          symbol will it be?
Change seats.....
Fold your arms.....
Why we resist change

1.Risk of change exceed risk of standing still
2.People connect to people with the old way
3.Fear of lack of competence
4.Overloaded
5.Skeptical
6.Hidden agendas
7.Threatens our notion of ourselves
8.Fear of loss of status
9.Doubt the quality of the idea
Change and women’s buttons.....




                                     QuickTime™ and a
                                       decompressor
                             are needed to see this picture.
The changing world.....
Everyone is good at something!
      International No 1’s
Time is running out.........
     Estimated remaining world supplies of non-renewable resources




       Zinc - 10 years

       Titanium - 12 Years

       Lead - 14 Years

       Gold - 14 Years

       Chromium - 20 years

       Copper - 26 Years

       Platinum - 39 years

       Cadmium - 54 years

       Oil - 105 Years
How we spend our 77.8
   • Sleeping      28 years
                              years
   • Working                                   24.5 years
   • Watching TV                               8.5 years
   • Doing Housework                           5 years
   • Eating and Drinking                       3.5 years




Source: American bureau of labour statistics
The change model



Effective change = Quality of idea x Amount of buy in




                                                    g
                                              Brin e
                                             back th
                                                   QuickTime™ and a


                                                  l tax
                                                     decompressor
                                           are needed to see this picture.

                                              pol
The Change Cycle


        Denial


                                          Improved performance
Shock
                 Blame


                                     Problem Solving



                 Acceptance



                              Time
What is and what will be different
~ Learnt to do

~ Best book

~ Shattered Assumption
The Definition of
Insanity
“Doing the same
old things and
expecting different
results”
53    48       15
62     4      493
 The odd 1 out is?
Learn to be creative?
- 5 year olds - 98%

- 10 year olds - 30%

- 15 year olds - 12%

- Adults (25+) - 2%
The Growth of the Earth’s Population
                                                            1900
                                                         1.6 Billion




                              2020                                      2000
                           7.6 Billion?                                6 Billion



                                                          2013
Source: http://www.worldometers.info/world-population/
                                                         7 Billion
By the end of 2012…..
More mobile devices than people
1 in 4 Starbucks payments are
      from a mobile device (in
              North America)




                Source: Mobile Syrup Dec 2011
1/2 Billion worldwide will use
  their mobiles as metro and
           bus tickets by 2015




         Source: Mobile Juniper Research , April 2011
Today the global
distribution of Wealth



               50% of the worlds
                  wealth is held by

                2% of the people
The Social Network....
Facebook’s   800   million users




                                   1 in 9   of the worlds population
                                                   are on Facebook
If FACEBOOK were a country it would
     be the 3rd largest in the world
         between India and USA
48% of 18-34 year    Every
     olds check
  Facebook before
they get out of bed
For students starting a four year
technical or college degree,

this means that ..
Recognise this?
Predicting the Future
“The best way to predict the future is to create it    ”
                                               Peter Drucker
QuickTime™ and a
TIFF (Uncompressed) decompressor
   are needed to see this picture.
QuickTime™ and a
                       TIFF (Uncompressed) decompressor
                          are needed to see this picture.




                  Write a 6 word story
   Ernest Hemingway, one of the greatest
authors of all time, was once challenged to
   write a complete story in just six words.
    Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used."
 What would your complete six-word story
                                        be?
QuickTime™ and a
                       TIFF (Uncompressed) decompressor
                          are needed to see this picture.




                  Write a 6 word story
   Ernest Hemingway, one of the greatest
authors of all time, was once challenged to
   write a complete story in just six words.
    Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used."
 What would your complete six-word story
                                        be?
Books...A changing business model


 1994    Bookstore

 1995    Amazon

 2010/11 Ipad/Kindle




                                    The Harry Potter series has sold
                                    3600 books per hour for 14 years
Books...A changing business model

Ebooks are now outselling paperbacks in the US -

Ebooks sales $90.3m - Feb 2011

Paperbacks $81.2m - Feb 2011




Source: Guardian.co.uk April 2011
“640k ought to be enough for anyone”
                                                                  Bill gates - 1981

“Who the hell wants to hear actors talk”
                                                 HM Warner - Warner Bros 1927

“There is no reason for any individual to have a computer in their home”
                                                     Ken Olsen - President DEC

“$400 for an MP3 player, it won’t sell and it will be killed off quickly”

                                                                Macrumours 2001
Fizzy Drink Market

  30 billion cans
Market share 52%



By 2012 bottled water
   will exceed fizzy
 drinks consumption
The 40 people they didn’t want
Idea Generation
Why so Creative?
         • Darwin
         • Picasso
         • Einstein
         • Mozart
         • Shakespeare
Learn to be creative?
- 5 year olds - 98%

- 10 year olds - 30%

- 15 year olds - 12%

- Adults (25+) - 2%
Creativity test
Brain Salesman?
Random word?
Operation     Christmas       Picture       Bottle
 Aerosol        Brick        Exercise       Arrow
spacecraft    University      Genius      Reference
undertaker    Outsource      Fertiliser     Speed
 Blanket      Computer     Combinations   Exchange
backwards     Spectacles     nutshell      Market
  Style          Ice          Books         Wave
 Range         Camera           Art       Shop fitter
  Menu        Dictionary       Shelf      Software

  Paste         Brain        Concept        Club
  Orbit          Cup            CD          Short
4000 = 12
Skyline Toys
Association
                         Association




Association                      Association


     Imagination
   Association
                            Association
QuickTime™ and a
TIFF (Uncompressed) decompressor
   are needed to see this picture.
Imagination workout
•Daily 10 min workout
•1 week to Learn
•Daily associational thinking
•1 week journal
                                           QuickTime™ and a
                                TIFF (Uncompressed) decompressor
                                   are needed to see this picture.
Lawrencehallett.com

 http://lawrencehallett.com

 lawrence.hallett@ntlworld.com

        07946 882823
Brainstorming but not as we
         know it?

Contenu connexe

En vedette

Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mapping
Cardiff City FC
 

En vedette (6)

Leader as a coach
Leader as a coachLeader as a coach
Leader as a coach
 
Developing creative thinking
Developing creative thinking Developing creative thinking
Developing creative thinking
 
Creative Ideas In Advertising and Design
Creative Ideas In Advertising and DesignCreative Ideas In Advertising and Design
Creative Ideas In Advertising and Design
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mapping
 
Creative Workshop: Author's Talk at SxSWi
Creative Workshop: Author's Talk at SxSWiCreative Workshop: Author's Talk at SxSWi
Creative Workshop: Author's Talk at SxSWi
 
Listening through customer insights
Listening through customer insightsListening through customer insights
Listening through customer insights
 

Similaire à Creativity dip breakfast

Landscape Posters 2007
Landscape Posters 2007Landscape Posters 2007
Landscape Posters 2007
guest1e16ed3
 
Landscape Posters from 2007
Landscape Posters from 2007Landscape Posters from 2007
Landscape Posters from 2007
ChrisHeumann
 
Chapter 8 Psych 1 Online Stud 1200601327285900 2[1]
Chapter 8 Psych 1 Online Stud 1200601327285900 2[1]Chapter 8 Psych 1 Online Stud 1200601327285900 2[1]
Chapter 8 Psych 1 Online Stud 1200601327285900 2[1]
joseph Hernandez
 

Similaire à Creativity dip breakfast (20)

Creative thinking workshop
Creative thinking workshopCreative thinking workshop
Creative thinking workshop
 
Creativity Dip abm
Creativity Dip abmCreativity Dip abm
Creativity Dip abm
 
Creativity workshop 2014
Creativity workshop 2014Creativity workshop 2014
Creativity workshop 2014
 
Updated: Seven Lessons from the Future of Content
Updated: Seven Lessons from the Future of ContentUpdated: Seven Lessons from the Future of Content
Updated: Seven Lessons from the Future of Content
 
Pyramid Song
Pyramid SongPyramid Song
Pyramid Song
 
Gaming and Robotics
Gaming and RoboticsGaming and Robotics
Gaming and Robotics
 
L E A D E R D E V 01
L E A D E R D E V 01L E A D E R D E V 01
L E A D E R D E V 01
 
An Interview with author Roland Hughes
An Interview with author Roland HughesAn Interview with author Roland Hughes
An Interview with author Roland Hughes
 
The Squash Lecture: Imagination, Puzzles, Asset Creation, Creative Careers, a...
The Squash Lecture: Imagination, Puzzles, Asset Creation, Creative Careers, a...The Squash Lecture: Imagination, Puzzles, Asset Creation, Creative Careers, a...
The Squash Lecture: Imagination, Puzzles, Asset Creation, Creative Careers, a...
 
Educational Uses of Web 2.0 Based Applications with Notes
Educational Uses of Web 2.0 Based Applications with NotesEducational Uses of Web 2.0 Based Applications with Notes
Educational Uses of Web 2.0 Based Applications with Notes
 
Artificial intelligence
Artificial intelligenceArtificial intelligence
Artificial intelligence
 
The Math and Tech Quiz 2015 (Prelim+Final+Answers)
The Math and Tech Quiz 2015 (Prelim+Final+Answers)The Math and Tech Quiz 2015 (Prelim+Final+Answers)
The Math and Tech Quiz 2015 (Prelim+Final+Answers)
 
Hyperisland Interactive Art Director
Hyperisland Interactive Art DirectorHyperisland Interactive Art Director
Hyperisland Interactive Art Director
 
Mike Palladino: Adapt, Adopt and Thrive: The Robot Revolution, Agile and thei...
Mike Palladino: Adapt, Adopt and Thrive: The Robot Revolution, Agile and thei...Mike Palladino: Adapt, Adopt and Thrive: The Robot Revolution, Agile and thei...
Mike Palladino: Adapt, Adopt and Thrive: The Robot Revolution, Agile and thei...
 
HIMC Jardenberg
HIMC JardenbergHIMC Jardenberg
HIMC Jardenberg
 
Landscape Posters 2007
Landscape Posters 2007Landscape Posters 2007
Landscape Posters 2007
 
Landscape Posters from 2007
Landscape Posters from 2007Landscape Posters from 2007
Landscape Posters from 2007
 
Writing The Science Fiction Film: Where do you get your ideas from?
Writing The Science Fiction Film: Where do you get your ideas from?Writing The Science Fiction Film: Where do you get your ideas from?
Writing The Science Fiction Film: Where do you get your ideas from?
 
Chapter 8 Psych 1 Online Stud 1200601327285900 2[1]
Chapter 8 Psych 1 Online Stud 1200601327285900 2[1]Chapter 8 Psych 1 Online Stud 1200601327285900 2[1]
Chapter 8 Psych 1 Online Stud 1200601327285900 2[1]
 
Crinovate
CrinovateCrinovate
Crinovate
 

Plus de Cardiff City FC

Plus de Cardiff City FC (20)

Measuring and improving employee morale
Measuring and improving employee moraleMeasuring and improving employee morale
Measuring and improving employee morale
 
Leadership breakfast session
Leadership breakfast sessionLeadership breakfast session
Leadership breakfast session
 
World cup 2014 comparative analysis
World cup 2014 comparative analysisWorld cup 2014 comparative analysis
World cup 2014 comparative analysis
 
World cup 2014 qualifying round
World cup 2014 qualifying roundWorld cup 2014 qualifying round
World cup 2014 qualifying round
 
Spain World cup 2014
Spain World cup 2014Spain World cup 2014
Spain World cup 2014
 
Coaching workshop
Coaching workshopCoaching workshop
Coaching workshop
 
World cup Round 1
World cup Round 1World cup Round 1
World cup Round 1
 
Process fmea breakfast
Process fmea  breakfastProcess fmea  breakfast
Process fmea breakfast
 
Wqa launch 2014
Wqa launch 2014Wqa launch 2014
Wqa launch 2014
 
Design fmea
Design fmeaDesign fmea
Design fmea
 
Process fmea
Process fmea Process fmea
Process fmea
 
reward and recognition
reward and recognitionreward and recognition
reward and recognition
 
Creativity in Football
Creativity in FootballCreativity in Football
Creativity in Football
 
Football Statistical analysis 2013/14 season
Football Statistical analysis 2013/14 seasonFootball Statistical analysis 2013/14 season
Football Statistical analysis 2013/14 season
 
Motivation workbook
Motivation workbook Motivation workbook
Motivation workbook
 
Empowerment
EmpowermentEmpowerment
Empowerment
 
Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
Football Analysis summary
Football Analysis summaryFootball Analysis summary
Football Analysis summary
 
Time mangement
Time mangementTime mangement
Time mangement
 
Football season 2012-13 - Statiscal Analysis
Football season 2012-13 - Statiscal AnalysisFootball season 2012-13 - Statiscal Analysis
Football season 2012-13 - Statiscal Analysis
 

Dernier

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 

Dernier (20)

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 

Creativity dip breakfast

  • 2. Design Another Letter Of The Alphabet You are tasked with inventing a 27th letter of the alphabet. It must represent a sound, maybe a letter for PH, PN or KN. What symbol will it be?
  • 5. Why we resist change 1.Risk of change exceed risk of standing still 2.People connect to people with the old way 3.Fear of lack of competence 4.Overloaded 5.Skeptical 6.Hidden agendas 7.Threatens our notion of ourselves 8.Fear of loss of status 9.Doubt the quality of the idea
  • 6. Change and women’s buttons..... QuickTime™ and a decompressor are needed to see this picture.
  • 8. Everyone is good at something! International No 1’s
  • 9. Time is running out......... Estimated remaining world supplies of non-renewable resources Zinc - 10 years Titanium - 12 Years Lead - 14 Years Gold - 14 Years Chromium - 20 years Copper - 26 Years Platinum - 39 years Cadmium - 54 years Oil - 105 Years
  • 10. How we spend our 77.8 • Sleeping 28 years years • Working 24.5 years • Watching TV 8.5 years • Doing Housework 5 years • Eating and Drinking 3.5 years Source: American bureau of labour statistics
  • 11. The change model Effective change = Quality of idea x Amount of buy in g Brin e back th QuickTime™ and a l tax decompressor are needed to see this picture. pol
  • 12. The Change Cycle Denial Improved performance Shock Blame Problem Solving Acceptance Time
  • 13. What is and what will be different
  • 14. ~ Learnt to do ~ Best book ~ Shattered Assumption
  • 15. The Definition of Insanity “Doing the same old things and expecting different results”
  • 16. 53 48 15 62 4 493 The odd 1 out is?
  • 17. Learn to be creative? - 5 year olds - 98% - 10 year olds - 30% - 15 year olds - 12% - Adults (25+) - 2%
  • 18.
  • 19.
  • 20. The Growth of the Earth’s Population 1900 1.6 Billion 2020 2000 7.6 Billion? 6 Billion 2013 Source: http://www.worldometers.info/world-population/ 7 Billion
  • 21. By the end of 2012….. More mobile devices than people
  • 22. 1 in 4 Starbucks payments are from a mobile device (in North America) Source: Mobile Syrup Dec 2011
  • 23. 1/2 Billion worldwide will use their mobiles as metro and bus tickets by 2015 Source: Mobile Juniper Research , April 2011
  • 24.
  • 25.
  • 26.
  • 27. Today the global distribution of Wealth 50% of the worlds wealth is held by 2% of the people
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 36. Facebook’s 800 million users 1 in 9 of the worlds population are on Facebook
  • 37. If FACEBOOK were a country it would be the 3rd largest in the world between India and USA
  • 38. 48% of 18-34 year Every olds check Facebook before they get out of bed
  • 39.
  • 40.
  • 41.
  • 42. For students starting a four year technical or college degree, this means that ..
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 50. Predicting the Future “The best way to predict the future is to create it ” Peter Drucker
  • 51. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 52. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Write a 6 word story Ernest Hemingway, one of the greatest authors of all time, was once challenged to write a complete story in just six words. Never one to shy from a challenge, he wrote: "For sale: baby shoes, never used." What would your complete six-word story be?
  • 53. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Write a 6 word story Ernest Hemingway, one of the greatest authors of all time, was once challenged to write a complete story in just six words. Never one to shy from a challenge, he wrote: "For sale: baby shoes, never used." What would your complete six-word story be?
  • 54. Books...A changing business model 1994 Bookstore 1995 Amazon 2010/11 Ipad/Kindle The Harry Potter series has sold 3600 books per hour for 14 years
  • 55. Books...A changing business model Ebooks are now outselling paperbacks in the US - Ebooks sales $90.3m - Feb 2011 Paperbacks $81.2m - Feb 2011 Source: Guardian.co.uk April 2011
  • 56. “640k ought to be enough for anyone” Bill gates - 1981 “Who the hell wants to hear actors talk” HM Warner - Warner Bros 1927 “There is no reason for any individual to have a computer in their home” Ken Olsen - President DEC “$400 for an MP3 player, it won’t sell and it will be killed off quickly” Macrumours 2001
  • 57. Fizzy Drink Market 30 billion cans Market share 52% By 2012 bottled water will exceed fizzy drinks consumption
  • 58. The 40 people they didn’t want
  • 60. Why so Creative? • Darwin • Picasso • Einstein • Mozart • Shakespeare
  • 61. Learn to be creative? - 5 year olds - 98% - 10 year olds - 30% - 15 year olds - 12% - Adults (25+) - 2%
  • 64. Random word? Operation Christmas Picture Bottle Aerosol Brick Exercise Arrow spacecraft University Genius Reference undertaker Outsource Fertiliser Speed Blanket Computer Combinations Exchange backwards Spectacles nutshell Market Style Ice Books Wave Range Camera Art Shop fitter Menu Dictionary Shelf Software Paste Brain Concept Club Orbit Cup CD Short
  • 67. Association Association Association Association Imagination Association Association
  • 68. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 69. Imagination workout •Daily 10 min workout •1 week to Learn •Daily associational thinking •1 week journal QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 71. Brainstorming but not as we know it?