A dummies guide to the world of Social Media. Thanks to the IPA - this is a cutdown / simplification of their extended version

1. SOCIAL MEDIA WORKSHOP

2. Intro What is Social Media? Impact of Social Media on consumers & how it changes brands Monitoring & tracking digital chat The architecture of participation Social Network marketing opportunities Distributing digital content Blog outreach & management Social Media & search What should I do & how can I measure it?

3. What Is Social Media?

5. … So EA & Tiger responded

6. … and the web went nuts

8. The 6 Elements of Social Media MICRO BLOGGING BLOGS BLOGS SOCIAL NETWORKS CONTENT COMMUNITIES WIKIS SOCIAL BOOKMARKS

10. Geek Alert!!!! 13 hours of footage uploaded per minute 2bn videos views per day 14,000,000m articles available on Wikipedia 5,000,000,000 minutes spent on Facebook each day Source: http://www.brandinfiltration.com

11. Impact of Social Media On Consumers & How It Changed Brands In The Digital Space

13. Your Network equals your Net Worth

16. Be Lazy

17. Monitoring And Tracking Digital Chatter

18. Don’t Be Lazy

19. 3 basic principles to monitoring and tracking digital chatter Listen Engage Measure

22. Twitter Applications

24. Case Study: Dell

26. What Could Dell Do?

30. The Architecture Of Participation – How to Get Consumers Involved

34. Distributing Digital Content

37. Content is King BUT Marketing is Queen….

38. … and the woman runs the household Source: Gary Vaynerchuk

40. Case Study: Social Media Superstars

44. Social Networking Marketing Opportunities

47. Case Study: Compare The Meerkat

50. Google searches 08/09

52. Blog Outreach and Management

53. Influence the Influencers

56. Social Media & Search

58. So What Shall I Do & How Can I Measure it?

61. Summary

63. Questions?