How to achieve business purpose
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This document outlines five dimensions for achieving business purpose and engagement: 1) Create selfless plays, 2) Stay true to your core, 3) Get to the point, 4) Be clear, and 5) Keep people moving forward. It discusses each dimension and provides examples of how companies like Amazon, Zappos, Mastercard and Visa embody these dimensions. The document concludes by emphasizing the importance of regularly reflecting on and recasting an organization's purpose and culture to maintain employee alignment and engagement.
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How to achieve business purpose
- 1. How to: Achieve Business PURPOSE March 23, 2013 ©2013 e McGlown Group
- 2. Agenda • Purpose-driven Engagement • No. 1 Create selfless plays. • No. 2 Stay true to your core. • No. 3 Get to the point. • No. 4 Be clear. • No. 5 Keep people moving forward. • Reflect & Recast March 23, 2013©2013 The McGlown Group CommunicationDimensions p.2
- 4. March 23, 2013 Businesses are built FOR, and BY, people. ©2013 The McGlown Group p.4
- 5. Engaged employees are the main source of intangible assets. March 23, 2013©2013 The McGlown Group Source: Ocean Tomo 100% 0% 17% 32% 68% 80% 80% 1975 1985 1995 2005 2010 Components of S&P 500 Market Value Tangible Assets Intangible Assets p.5
- 6. March 23, 2013 Engagement creates a healthy business Employee Retention Profit Customer Engagement Sales Source: Gallup, “Q12 Meta-Analysis: The Relationship Between Engagement at Work and Organizational Outcomes”, 2009 ©2013 The McGlown Group p.6
- 7. Why Purpose is needed to Engage
- 8. Connect emotionally in ways that are easy to process March 23, 2013 Disengaged Engaged ©2013 The McGlown Group p.8
- 9. March 23, 2013 People FIRST. Employees and Customers are… SECOND. Professionals and Consumers ©2013 The McGlown Group p.9
- 10. Engage Employees Locally March 23, 2013 ©2013 The McGlown Group p.10
- 11. Align purpose across functions March 23, 2013 Distill Business Intent Deliver in Unison Business Purpose ©2013 The McGlown Group p.11
- 12. March 23, 2013 Only 43% of customer-facing workers “know what my company stands for and what makes us different from our competitors.” 1 How clear is your business purpose? 2 How well-known is it within your workgroup? ©2013 The McGlown Group p.12
- 13. Purpose is refreshing! March 23, 2013 or ©2013 The McGlown Group p.13
- 14. Dimension No.1 Create selfless plays
- 15. Amazon Experience: Follow our procedure. ©2013 The McGlown Group
- 16. Amazon Experience: Follow our procedure. PAGE 2 ©2013 The McGlown Group
- 17. ©2013 The McGlown Group Zappos Experience: Whatever is convenient for you.
- 18. March 23, 2013 Get people to RUN PLAYS… ©2013 The McGlown Group p.18
- 19. March 23, 2013 …and FEEL good about it. ©2013 The McGlown Group p.19
- 20. Dimension No. 1: Create selfless plays March 23, 2013 p.20©2013 The McGlown Group Enables employees to: Understand what WE want to achieve.
- 21. Dimension No. 2 Stay true to your core
- 22. When/why we need them – not clear. March 23, 2013©2013 The McGlown Group p.22
- 23. We know what they do – very clear. March 23, 2013©2013 The McGlown Group p.23
- 25. Avoid COMMODITIZING self worth. March 23, 2013©2013 The McGlown Group p.25
- 26. Dimension No. 2: Stay true to your core March 23, 2013 p.26©2013 The McGlown Group
- 27. Dimension No. 3 Get to the point
- 28. March 23, 2013 Mastercard vs. Visa: Which is easier? Rotating Carousel ©2013 The McGlown Group p.28
- 29. Visa v. Mastercard Example Mastercard vs. Visa: Which is easier? March 23, ©2013 The McGlown Group p.29
- 30. act How people process change March 23, 2013 Embrace change. 1 Determine if the information is RELEVANT. 2 CONTRAST with what I already know. 3 DISMISS prior knowledge. explore explore dismiss dismiss dismiss ©2013 The McGlown Group p.30
- 31. March 23, 2013 Distill YOUR ASK ©2013 The McGlown Group p.31
- 32. Consider: 1 What are you asking people to do? 2 Why do you want to make this happen? 3 What is needed to make this happen? March 23, 2013©2013 The McGlown Group p.32
- 33. Dimension No. 3: Get to the point March 23, 2013 p.33©2013 The McGlown Group Enables employees to: See and connect with the outcome.
- 34. Dimension No. 4 Be clear
- 35. … March 23, 2013 Relevant PURPOSE ©2013 The McGlown Group p.35
- 36. Generic… March 23, 2013 Help people and businesses throughout the world realize their full potential. ©2013 The McGlown Group p.36
- 37. Specific… March 23, 2013 Organize the worlds information and make it universally accessible and useful. ©2013 The McGlown Group p.37
- 38. March 23, 2013 p.38©2013 The McGlown Group Enables employees to: More easily align with each other. Dimension No. 4: Be clear
- 39. Dimension No. 5 Keep people moving forward
- 40. Lead the Team… March 23, 2013 PROCESS …by defining OUTCOMES ©2013 The McGlown Group p.40
- 41. Communicate in Real-time March 23, 2013©2013 The McGlown Group p.41
- 42. March 23, 2013 p.42©2013 The McGlown Group Ensure everyone is clear on the role they are supporting. Dimension No. 5: Get to the point
- 43. Reflect and Recast Purpose (What) and Culture (How)
- 44. 1 Explore communication dimensions of engagement March 23, 2013 Create selfless plays 1 Stay true to your core 2 3 Be clear 4 Move forward 5 Get to the point ©2013 The McGlown Group p.44
- 45. 2 Keep the playbook fresh 1 Do employees believe WE are headed in the right direction? 2 Are individual roles CLEAR? 3 Do employees “GET” how they make the purpose real? March 23, 2013©2013 The McGlown Group p.45
- 46. 3 Keep everyone aligned March 23, 2013 Specific Outcomes Team Roles Organization’s Purpose Your Purpose ©2013 The McGlown Group p.46
- 47. March 23, 2013 Go get it!
- 48. Thank You The McGlown Group info@themcglowngroup.com {317} 800 8319