The Pink Ribbon Campaign
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The pink ribbon that is associated with the Susan G. Komen Breast Cancer Foundation has taken on a life of its own. The purpose of this presentation is to shed light on the pink ribbon phenomenon. This campaign has helped to unite those touched by the disease by slowly growing support through events and merchandise. The ribbons are now associated with and utilized by numerous brands, products, organizations, corporations and countries.
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The Pink Ribbon Campaign
- 1. The Pink Ribbon Campaign Presentation by: LaylaSouers April 05, 2010
- 5. Canalization
- 6. Supplemation
- 8. Institution
- 9. Propaganda Agents Elizabeth Hurley A burecrat
- 11. Media Methods
- 12. Media Methods
- 13. Media Methods
- 14. Media Methods Pod Casts and Blogs
- 15. Social Network Demonstrations Parades Walks Marathons Concerts Facebook MySpace YouTube
- 16. The Public Trailer for Pink Ribbons: One Small Step
- 17. Counter Propaganda Penn & Teller
- 19. –hard/soft & new/modern oldprop
- 20. Slogans
- 21. Evokes emotion
- 22. Technology
- 24. Overall purpose was achieved